Senior Social Strategist
About the job
- 8–10+ years of experience in social strategy, influencer strategy, or integrated digital marketing.
- Proven experience developing and delivering social and influencer strategies for major brands.
- Strong understanding of Instagram, TikTok, X, LINE, YouTube, and emerging platforms.
- Experience working across organic, paid, owned, and earned media.
- Experience collaborating with creative, production, media, and analytics teams throughout campaign development.
- Professional proficiency in both Japanese and English.
- Fluency in consumer insight, social strategy, and content planning.
- Strong understanding of influencer ecosystems and creator marketing.
- Ability to build strategic frameworks connecting business objectives to creative execution.
- Skill in social listening, trend analysis, and performance measurement.
- Ability to translate data into actionable business recommendations.
- Comfort using AI tools, prompt engineering, and automation to improve efficiency and quality.
- Curiosity, commercial-mindedness, and a solutions-oriented approach.
- Ability to balance strategic thinking with hands-on work and switch between long-term planning and day-to-day execution.
- Confidence working across cross-functional teams and leading projects in fast-paced environments.
- Collaborative, proactive, and accountable approach.
- Lead the development of integrated social and influencer strategies for always-on programs and campaigns aligned with business and brand objectives.
- Contribute to quarterly and annual strategic planning with clients and internal teams.
- Define the role of each social platform across Instagram, TikTok, X, LINE, YouTube, and emerging channels.
- Connect organic, paid, owned, and earned media into one cohesive strategy.
- Translate business challenges, consumer insights, and cultural trends into strategic direction and actionable creative briefs.
- Ensure strategic consistency across platforms while enabling culturally relevant and platform-native executions.
- Use AI and social intelligence tools to sharpen insights, uncover opportunities, and accelerate delivery.
- Develop influencer activation strategies aligned with the overall social strategy.
- Define creator roles, content territories, platform mix, and activation approaches for each campaign.
- Develop creator selection criteria balancing audience relevance, credibility, reach, and engagement.
- Partner with influencer agencies, creator platforms, and external partners to ensure strategic alignment and execution quality.
- Develop influencer briefing principles, content guardrails, and approval workflows to protect brand quality and consistency.
- Identify opportunities for social-first innovation, emerging creators, new platforms, and strategic partnerships.
- Evaluate influencer performance and recommend improvements to future creator programs.
- Build KPI frameworks for organic and paid activity.
- Develop measurement plans and learning agendas for campaigns.
- Track performance through weekly, monthly, quarterly, and annual reporting.
- Partner with analytics teams to interpret brand and campaign performance.
- Present actionable insights, performance reviews, and optimization recommendations to clients.
- Use social listening, trend analysis, AI, and audience data to guide content and strategic decisions.
- Turn insights into practical recommendations that improve future performance.
- Translate approved strategies into clear, inspiring creative briefs.
- Partner with creative teams to shape platform-native ideas and content systems.
- Guide storytelling, content formats, creator partnerships, and channel recommendations.
- Brief copywriters, designers, creators, and production teams to align work with strategic intent.
- Provide strategic guidance throughout content production and campaign development to maintain alignment with business objectives and platform best practices.
- Review creative output and ensure deliverables meet strategic and creative expectations before client presentation.
- Serve as a trusted social and influencer strategy partner for clients throughout project lifecycles.
- Lead strategic discussions within projects and present recommendations, insights, and future opportunities to clients.
- Share platform updates, cultural trends, thought leadership, and best practices with clients and internal teams.
- Collaborate across account, creative, media, production, analytics, and research teams to deliver integrated solutions.
- Support regional and global initiatives by adapting global strategies into locally relevant execution.
- Build trusted relationships with local and global stakeholders to support collaboration across markets.
- Own the strategic workstream from briefing through optimization while ensuring alignment across project stakeholders.
- Experience working with regional or global stakeholders is highly desirable.
About the company
WPP provides integrated marketing and communications services worldwide, combining creativity with data and technology. It offers branding, digital marketing, media planning, market research, public relations, and business transformation, delivering campaigns and programs that help clients build brands, engage audiences, and achieve business goals. The company operates at scale through a network of specialist agencies and partners, enabling cross-disciplinary work and global execution. It differentiates itself by offering end-to-end, integrated solutions, a strong focus on sustainability and responsible business practices, and thought leadership such as publications like the Atticus Journal. WPP’s goal is to be a strategic partner that drives client growth and positive social impact by blending creativity, technology, and data to navigate a rapidly changing market.
Company Size
10,001+
Company Stage
IPO
Headquarters
London, United Kingdom
Founded
2015
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Simplify's Take
What believers are saying
- Nestlé awarded WPP a 35,000-asset annual mandate on September 22, 2026.
- Reuters reported WPP's September 23 London hub launch first in a global rollout.
- August 2026 results beat expectations, and management reaffirmed guidance, lifting shares 29%.
What critics are saying
- Reuters reported WPP is cutting up to 1,000 more jobs by year-end.
- Jon Cook exits VML in March 2027, threatening execution across WPP's largest creative unit.
- If clients buy AI content directly from platforms, WPP's holding-company margin stack collapses.
What makes WPP unique
- WPP Open and WPP Open | China unify creative, media, data, and AI workflows.
- Devon's Point and Wuxi hubs turn content production into industrial-scale operating infrastructure.
- Nestlé chose WPP after a multi-agency pitch for end-to-end Greater China operations.
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WPP is reported to be naming Tyler Turnbull, currently global chief executive officer of McCann, as global chief executive officer of WPP Creative. The move is part of its Elevate28 program. WPP shares have risen 37.97% over 90 days and 12.18% this year. Even so, total shareholder return is down 38.58% over three years and 50.52% over five. The most followed analyst narrative puts fair value at about £3.87 per share, against a recent close of £3.79. A Simply Wall St discounted cash flow estimate is lower, at £3.67. Backers point to AI-powered platforms such as WPP Open as a route to higher margins. Risks include falling organic revenue and fierce competition from consulting firms.
Kristen Mascarenhas joins Starcom as Group Head. Mascarenhas joins Starcom after her term at WPP as Associate Vice President - Client Services. Kristen Mascarenhas has joined Starcom, part of Publicis Groupe, as Group Head, marking her latest move in the media and advertising industry. Mascarenhas joins Starcom after working at WPP as Associate Vice President - Client Services, a role she took up in August 2026, according to her professional profile. Before that, she spent over three years at Mindshare. She also worked at Merkle Sokrati as Manager - Business Strategy from January to August 2023. Mascarenhas announced the move on LinkedIn, describing it as a new chapter in her career.
The advance of artificial intelligence in London's advertising industry threatens the growth of new film talent. One of the world's largest advertising groups, WPP, is investing £600 million in AI-driven production to cut costs and increase speed. Film industry veterans warn that this could destroy the traditional "film school" that has served as a launchpad for many well-known directors. WPP is investing £600 million in AI production AI could reduce advertising production costs by up to 60% The new production hub is located in London London-based advertising giant WPP has opened a new state-of-the-art production hub, marking the group's broader £600 million commitment to adopting artificial intelligence (AI). The company's goal is to bring world-class creativity and automated technology under one roof, enabling the production of advertising content faster and significantly cheaper than before. A new "golden age" or the erosion of creativity? WPP CEO Cindy Rose has announced that artificial intelligence will usher in a new golden age of marketing. The group's strategy involves transitioning from costly location shoots to studio-based production, where backgrounds and environments are created virtually. According to Rose, this allows the company to deliver content at the "speed of culture," which is critical in today's fast-paced digital world. Sector analysts and industry insiders note that for certain types of advertising, costs can be reduced by up to 60 percent. This has made AI solutions attractive to clients looking for ways to improve financial performance. However, critics have pointed out that such an approach leads to a decline in creativity and turns output into something uniform. A training ground for directors at risk The advertising industry has functioned for decades as a natural incubator for film talent. Ridley Scott, Guy Ritchie, and many others began their journey by directing television commercials and music videos, learning "on the job." Luke Scott, who leads the Ridley Scott Associates group, fears that automation could deprive the next generation of the opportunity to acquire practical skills. "The creative business is something you learn by doing. The value lies in that activity," said Luke Scott. In his view, AI-based production could lead to monoculture, where authenticity and human touch are lost. WPP Production CEO Richard Glasson, however, dismisses the claims, arguing that artificial intelligence is simply a tool. According to him, clients currently demand significantly higher volumes of content to remain competitive on various digital platforms. "This is the future of content," Glasson asserted, emphasizing that the technology allows advertisers to adapt to the need to produce new material constantly, rather than reusing one campaign for months on end. No comments yet.
Eduardo Grisolle, CEO of 121: "The holding agency model is completing a cycle; it's time for independent agencies" Subscribers only After more than two decades as CEO at the WPP holding company, Grisolle analyzes the changes in the advertising industry. Now, in his new venture with agency 121 (One to One), he projects 25% revenue growth in the first year. After more than two decades as CEO of the WPP advertising holding company, Eduardo Grisolle begins a new chapter in the advertising industry, now as CEO and partner of 121 (One to One), an independent agency that has stood out in recent years with awards such as the Gran Effie 2026 alongside Yape and that has just been recognized as Independent Agency of the Year at the APAP 2026 Awards. Follow topics In accordance with the criteria of Type of work:
McCANN Global CEO Tyler Turnbull to take over as CEO of WPP Creative in 2027. McCANN Global CEO Tyler Turnbull will take charge of WPP Creative in early 2027, bringing together the network's creative agencies with its media, data, production, commerce and technology capabilities. Tyler Turnbull will take over as WPP Creative Global CEO in early 2027. WPP has announced that Tyler Turnbull will join the company as CEO of WPP Creative in early 2027, succeeding Jon Cook. Turnbull will join WPP from McCANN, where he is currently Global CEO. A leader known for his ambition, global perspective and creative conviction, Turnbull will lead WPP's integrated creative offering, He brings a strong record of transforming agencies, nurturing deep trusted client partnerships, building high-performing cultures and driving creative and commercial growth. Before McCANN, he spent 12 years at FCB, leading businesses in Canada, North America and globally to sustained creative recognition and growth. As CEO of WPP Creative, he will bring together the very best of WPP's iconic agencies to drive growth for clients. Cindy Rose, CEO of WPP, said: "Tyler is a world-class leader with the ambition, global perspective and creative conviction to lead the next chapter of WPP Creative. His appointment reflects our determination to bring together the very best of WPP for our clients, put creativity at the centre of growth and set a new standard for the industry. I am delighted that he is joining WPP." Turnbull will accelerate WPP Creative into its next chapter of growth by further deepening the connections between some of the world's most distinctive creative brands with WPP's capabilities in media, data, production, commerce and technology to create a new kind of growth partner for the AI era. Commenting on his appointment, Tyler Turnbull said. "Together with our exceptional teams, my ambition for WPP Creative is to set a new standard for our industry: connected enough to bring WPP's full strength to every client, distinctive enough to protect the unique magic and cultures of our iconic brands, and extraordinary enough to nurture the industry's most creative talent as we drive meaningful business growth for our partners. The opportunity to lead WPP Creative at this pivotal moment is a tremendous honour." He added, "I look forward to partnering with Cindy, Jon and the agency leadership teams to unlock the full power of WPP for our clients and create the conditions for the world's best talent to do the best work of their careers." Powered by WPP Open and the imagination of the industry's best talent, WPP Creative aims to make the full strength of WPP accessible, simple and seamless - turning intelligence into ideas, ideas into influence, and influence into measurable growth multiplier for clients around the world. Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand's digital, print, events, directories, podcast and video verticals. As such he's a key stakeholder in the Campaign Global brand, the world's leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.