Omnicom Group

Global marketing, media, and PR network

Manager Digital Activation - Programmatic

Performance & Paid MarketingConfirmed live in the last 24 hours

Full-timeNew York, NY, USA$80k - $90k

About the Job

Requirements

At least 3 years of work experience, including recent and proven experience in programmatic execution, planning, and activation.
Proven experience deploying programmatic campaigns successfully to meet multiple client objectives.
Experience with nuanced products and processes such as supply path optimization and programmatic over-the-top advertising.
Successful client-facing experience and experience managing external partner relationships.
Advanced understanding and experience with ad trafficking and campaign reporting system documents, particularly DoubleClick; experience with other ad servers is a plus.
Experience optimizing programmatic campaigns across demand-side platforms, supply-side platforms, data management platforms, and ad-serving platforms.
Strong inventory-curation point of view and a proven track record; experience troubleshooting and auditing private inventory deals through private marketplaces and/or programmatic guaranteed deals.
Negotiation skills for planning efficient data and inventory deals with publisher partners.
Confidence analyzing and acting on marketing data.
Experience developing and training junior team members.
In-depth knowledge of the online advertising industry, including advertising technology solutions, real-time bidding, demand-side platforms, supply-side platforms, advertising and publisher ecosystems, and data privacy.
Experience in other digital advertising channels, such as search and/or social, is a plus.

Responsibilities

Deliver client business objectives through bespoke, insight-rooted digital programs.
Serve as the day-to-day liaison among the client, account team, and digital media community.
Build and maintain strong relationships with media vendors to secure premium access to opportunities and support innovative plans.
Steward media plan development and implementation, including performance reporting and optimization recommendations to maximize return on investment.
Manage up to director level and supervise analysts' day-to-day activities, supporting their development as digital media professionals.
Challenge conventional approaches and seek innovative ways to execute media across digital partners and platforms.
Push partners to elevate and innovate programs and create first-to-market experiences.
Analyze historical and current campaign results to optimize learning and support continuous improvement.
Process and analyze competitive media activity in the marketplace.
Oversee the buying and implementation of digital campaigns, coordinate internal resources, set best practices, and develop planning frameworks.
Ensure strategic consistency across all elements of plan development and implementation.
Establish timetables for digital plan development and manage expectations for deliverables.
Build relationships with other digital media buying professionals to share best practices and lessons learned.
Manage and develop junior team members through mentoring and training.
Present recommendations and ideas to clients and internal teams.
Communicate campaign successes effectively to the client.
Educate the client team on current trends, best practices, and technologies.

Agency:

Omnicom Media

Job Function:

Media

Job Subfunction:

Media Planning and Buying

Job Description:

Beauty Co-Lab - Manager, Programmatic

Overview

As a leading global media network, Omnicom Media Group (OMG) sets itself apart with an agile, client-first approach that helps businesses thrive today and into the future. With more than 21,000 employees globally, OMG has the talent, expertise and clout to deliver unprecedented levels of innovation for our clients.

The group is comprised of some of the world's most awarded agencies. From leadership to entry-level talent, we are a diverse mix of ages, genders, ethnicities, skill sets and backgrounds. This role will be on a highly visible team, fully dedicated to the success of this important partnership with our client, L’Oréal.

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Their goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

Responsibilities

The Manager, Programmatic will help to deliver our clients’ business objectives through bespoke and insight rooted digital programs.

This individual is the day-to-day liaison between the client, account team, and the digital media community.

They will build and maintain strong relationships with the media vendor community to ensure that our clients get premium access to opportunities and that our plans are the most innovative in the industry.

They will steward media plan development and implementation, including ongoing and insightful performance reporting and optimization recommendations to maximize return on investment.

They will be tasked to manage up to director level and supervise the analyst’s day-to-day activities making sure that their growth as digital media professionals is of utmost importance

- Challenges the norm and seeks out innovative approaches to execution media across digital partners/platforms

- Takes nothing at face value and pushes partners to elevate and innovate programs creating first-to-market experiences

- Analyze historical and current campaign results to optimize learning and ensure continuous improvement

- Process and analyze competitive media activity in the marketplace

- Oversee the buying & implementation of Digital campaigns, coordinating internal resource, setting best practice and working on planning frameworks

- Ensures strategic consistency across all elements of plan development and implementation

- Establishes timetables for development of digital plans and manages expectations on deliverables

- Develop relationships with other Digital Media Buying professionals to share best practices and lessons learned

- Effectively manage and develop junior team members (mentoring, training, etc.)

- Ability to problem solve, such as finding solutions for issues not yet attempted

- Ability to present recommendations/ideas to client and internal team

- Ability to effectively merchandise successes to the client

- Help educate client team on latest trends, best practices, technologies, etc.

Qualifications

- 3+ years of work experience; recent and proven experience in programmatic execution/planning and activation required; other digital advertising, such as search and/or social, is a plus

- Proven experience in successful deployment of programmatic campaigns to hit multiple client objectives

- Experience in nuanced products and processes, such as SPO and Programmatic OTT

- Successful client-facing experience as well as experience with managing external partner relationships

- Advanced understanding and experience with Ad Trafficking/CRS documents (DoubleClick specific, but experience with other ad servers is a plus)

- Experience optimizing programmatic campaigns across DSP, SSP, DMP, and Ad Serving platforms

- Strong Inventory Curation POV’s and proven track record; experience with troubleshooting/auditing private inventory deals through PMPs and/or PG

- Negotiation skills for planning efficient data and inventory deals with publisher partners

- Confident in analyzing and acting on marketing data

- Experience in development and training of junior team members

- In depth knowledge of the online advertising industry including ad technology solutions; RTB, DSP’s, SSP’s, advertising/publisher ecosystems, data privacy

#LI-CP1

$80,000-$90,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers:

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

About the Company

Omnicom Group

Global marketing, media, and PR network

Omnicom Group is a global marketing and corporate communications holding company that organizes a network of agencies to offer advertising, strategic media planning and buying, digital marketing, and public relations. Its products and services are delivered through this portfolio of agency networks and specialty firms, generating revenue from project-based fees, commissions, and performance-based incentives. The company uses the Omni platform to base marketing and sales solutions on data, helping turn insights into creative campaigns and media plans. Unlike many competitors, Omnicom combines a wide international footprint with a diversified set of agencies and a centralized data-driven approach, and it expands through strategic acquisitions. Its goal is to help clients grow brands and businesses by delivering coordinated, data-informed marketing and communications across markets worldwide.

Company size: 5,001-10,000
Company stage: IPO
Headquarters: New York City, New York
Founded: 1944

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