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Affinity Group

Food sales brokerage with analytics

K-12 Specialist - Food Broker

Full-TimeUpdated on 10/21/2026
No salary listed
Mid, Senior
Bachelor of Arts (BA), Bachelor of Science (BS)
Denver, CO, USA
In PersonDaily motor vehicle travel to assigned locations; occasional overnight travel for industry events.
Sales & Account ManagementField Sales

About the job

Requirements
  • A related-field bachelor's degree (BA or BS) or equivalent is preferred.
  • Three to five years of experience is preferred, ideally with a food sales and marketing agency, K-12 food service management, or a national food manufacturer.
  • Maintain confidentiality of business strategy, pricing, data, and issues as required by the company, manufacturers, and operators.
  • Demonstrate time-management skills, prioritize competing demands while traveling, and execute weekly, monthly, and annual goals.
  • Communicate clearly in person, in writing, and by phone; explain information and issues, listen effectively, and provide solutions to district customers and manufacturers.
  • Take initiative in managing the sales territory and take ownership of customer and client interactions.
  • Demonstrate emotional intelligence, empathy, and understanding when working with diverse clients and business partners; establish and nurture partner relationships and identify customer needs.
  • Maintain a valid driver's license, reliable transportation, a clean driving record, and a flexible schedule; be able to travel daily and stay overnight for some industry events.
  • Demonstrate computer literacy and proficiency in Microsoft Office Suite, customer relationship management systems, Microsoft Teams, Zoom, and other cloud-based solutions.
  • Support team dynamics, share growth opportunities and best practices, and provide peer mentoring and knowledge transfer in K-12 sales practices.
  • Build trust-based professional relationships, listen actively, seek information, persuade and influence, negotiate win-win solutions, maintain composure and resilience, understand organizational communication channels and power relationships, and manage competing responsibilities accurately and on time.
  • Work Monday through Friday; during food trade show season, be able to stand for extended periods and safely lift case goods weighing up to 50 pounds.
Responsibilities
  • Plan and schedule in-person sales calls with key business-planning customers using customer relationship management systems, meeting weekly and trimester call and presentation goals.
  • Conduct field sales activities, including customer appointments, taste-testing events, and food shows at district and state School Nutrition Association levels.
  • Monitor and respond to emails and voicemails daily, addressing customer and operator inquiries within 48 hours.
  • Follow up promptly with customers and sales leads to maintain engagement and advance sales opportunities.
  • Analyze school bids and develop customized strategic presentations for school district decision-makers that align with bid requirements and showcase company products.
  • Build and maintain relationships within the K-12 school segment, including school districts and distribution partners, to drive sales growth.
  • Expand knowledge of the K-12 segment, market trends, product offerings, and customer needs.
  • Attend industry events, trade shows, and meetings as directed by K-12 leadership and sales management.
  • Conduct in-person appointments to sell and market products to school distributors and school districts.
  • Work with the Bid Manager to code and recap school bids so relevant information can be obtained from manufacturers.
  • Educate other sales representatives about K-12 school products.
  • Enter daily activity into the customer relationship management system and plan around priority customers and manufacturers.
  • Travel daily by motor vehicle to assigned locations.
Desired Qualifications
  • Experience with a food sales and marketing agency, K-12 food service management, or a national food manufacturer.

About the company

Affinity Group is a North American food sales and marketing agency that works as a broker to help brands grow in both foodservice and retail channels. It provides sales strategy, culinary support, store-level merchandising and planning, plus category management and consumer-trend insights. The company leverages data and analytics to guide decision-making and deliver real-time results for clients, with divisions for foodservice and retail offering tailored solutions such as menu development, marketing insights, and perishables brokerage. It differentiates itself through its dual-channel focus, a track record of acquisitions to broaden reach (Matrix Sales & Marketing and Jon Morris & Co.), and ongoing data integration and AI enhancements through a partnership with Mascari NXT. Its goal is to drive sales growth and stronger brand performance for client brands across the North American market by turning data and market insights into practical sales and merchandising plans.

Company Size

501-1,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Charlotte, North Carolina

Founded

2014

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Simplify's Take

What believers are saying

  • PR Newswire said the Mascari NXT deal expands customer reach by 50%.
  • Datassential's May 2026 case study validates Affinity's pitch-to-win execution with measurable placements.
  • Leadiq noted December 2025 produce leadership hiring, signaling continued channel-specific investment.

What critics are saying

  • Mascari NXT integration in 2026 risks distraction and culture clash across sales teams.
  • Small-company profile and 51-200 employees create client-concentration risk if one account leaves.
  • AI selling is becoming table stakes; competitors can copy it within twelve months.

What makes Affinity Group unique

  • January 2026 Mascari NXT acquisition adds AI-driven selling to food brokerage.
  • Affinity Group combines foodservice, retail, and fresh-channel coverage under one sales agency.
  • Datassential's May 2026 case study showed 2 LTO wins and one permanent menu placement.

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Benefits

  • Phone/Internet Stipend
  • Flexible Work Hours

Company News

PMQ
Feb 4th, 2026
Affinity Group Acquires Mascari NXT as Part of Strategy to Advance Food Industry Sales - PMQ Pizza

Affinity Group, a leading North American sales and marketing agency, today announced the acquisition of Mascari NXT, an AI and data integration company. As a subsidiary of Affinity Group, the company will operate as Mascari NXT, An Affinity Group Company. This acquisition marks a major step in Affinity Group’s long-term strategy to advance food industry […]