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Listen Labs

Automates AI-driven customer interviews and insights

Founding Marketing Lead

Marketing Generalist & ManagementUpdated on Nov 11
Full-timeLondon, UKIn-person

About the Job

Requirements

  • At least 4 years of B2B SaaS marketing experience with demand generation or field marketing experience, ideally both.
  • Knowledge of enterprise sales cycles.
  • Hands-on experience with marketing systems, including CRM, marketing automation, enrichment, and attribution.
  • Experience building or operating within a B2B marketing engine and understanding how its components connect.
  • Ability to create marketing content and shape brand moments, and sufficient paid marketing fluency to guide campaigns with the growth team.

Responsibilities

  • Sharpen Listen's story for European buyers, communicating enterprise certifications and data residency commitments effectively.
  • Adapt successful US marketing programs for the European region and determine which programs do not translate.
  • Own the field calendar, including conference selection and participation, executive dinners, and roundtables connecting European customers and prospects.
  • Run demand programs around the field calendar, including account-based campaigns for named targets, webinars, email nurture, and four-week post-event follow-up.
  • Partner with the growth team on EMEA-specific paid campaigns.
  • Create localized case studies, launch videos, blog and newsletter content, founder LinkedIn content, and regional brand moments such as an EMEA out-of-home campaign.
  • Build the regional marketing engine using the existing go-to-market stack, including segmentation, lists, routing, follow-up sequences, attribution, and a dashboard for sales and marketing.
  • Build Listen's community in EMEA by bringing European researchers, insights leaders, and marketing leaders together around Listen.

Desired Qualifications

  • Experience building a regional or category marketing motion at an early stage.
  • Prior experience as the first marketer in a region, or familiarity with how to establish regional marketing and what could be improved.
  • Ability and interest to set regional strategy rather than execute a calendar built by someone else.

About the Company

Listen Labs

Automates AI-driven customer interviews and insights

Listen Labs provides AI-powered customer feedback and market research services that run personalized interviews at scale for both businesses and consumers. Its offerings include usability testing, churn analysis, and ethnographic studies, with participant recruitment drawn from a large pool or integrated from other providers. The core product automates the interview process and produces detailed, actionable reports on customer sentiments, brand perception, and product feedback. This enables faster, data-driven decision making and strategic insights. Compared with competitors, Listen Labs emphasizes scalable, automated interviewing across diverse demographics and a broad service set, delivering insights quickly through subscription and service charges. The company's goal is to help organizations understand what customers think and feel about their products and brands so they can improve experiences and outcomes.

Company size
51-200
Company stage
Acquired
Total funding
$96.3M
Headquarters
San Francisco, CA
Founded
2023

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