Growth Lead

We're Altura, an ambitious SaaS startup built for the teams who run complex bids.

We help organisations win large, multi-stakeholder tenders and RFPs. Altura turns bid management from a tactical bottleneck into a strategic capability, so commercial teams can pursue the right deals faster, respond with confidence, and compound the knowledge they build with every bid. Our platform runs on AI workflows purpose-built for bid management, paired with in-platform collaboration and enterprise-grade foundations. We're building the category, not catching up to it. With fresh funding, big ambitions, and a fast-growing team, we're just getting started. If you value innovation, thrive in collaboration, and want to make real impact, we'd love to have you on board.

Let's work together!

A note from Iteke, VP Revenue

Here's what excites me about this role. We just launched our completely rebuilt, AI-native platform, and honestly, I think it's the best alternative out there. It gives us a great foundation to scale internationally.

Last year was all about the rebuild. Now it's time to scale our go-to-market, and pipeline is the only thing on my mind. The good news is that we're not starting from scratch. Inbound has always converted well for us, we have great customers, a strong network, a brand people know, and our events have been really successful. We have the right foundations to scale something great.

So I'm looking for someone who wants to take what's worked and build a motion that's fit for the future. You'll lead our marketing strategy for the coming years, with me backing you up. But you'll also get your hands dirty: creating lovable events and sticky content, and watching brand awareness and demand go up month over month because of what you came up with.

And you won't be on your own. You'll have a product marketer, a graphic designer, the tools you need, and the budget to make it work.

The role and your challenge

Your challenge is concrete. Inbound is one of the key engines behind doubling our ARR in 2027, and after that, growth needs to accelerate further. How you get there is largely up to you. Together with our VP Revenue, you’re responsible for marketing strategy, campaign planning, and execution, and you take the lead. You come up with the campaigns, create the content, run the ads, choose the events, and build the systems around them. The numbers are yours, and so are the results.

The team

We work in small teams of strong individual contributors who think strategically, execute end to end, and use AI to punch well above their weight. Our product marketer owns positioning, website content, and everything related to product marketing. A part-time graphic designer supports visual work. You’ll also coach both of them, helping raise their expertise and the quality of their output.

Who you are

You’re an experienced B2B marketer who has done this before. You understand the building blocks of a successful marketing strategy and have broad hands-on experience running campaigns. You’ve gone all-in on AI tooling, but you also know where AI ends and craft begins: you make smart use of our graphic designer and the agencies in our network, so speed never comes at the expense of quality. You have a passion for video, a nose for good ideas, and genuine enjoyment of the craft itself.

What you’ll do

• Own a broad marketing scope, with primary ownership of demand generation, brand awareness, social media, and events, working closely with Sales, Customer Success, and Product.

• Run lead generation and pipeline campaigns end to end, from idea to launch to measurement.

• Lead paid acquisition together with our freelance ads specialist. You set the strategy, brief the campaigns, and own the results.

• Build Altura’s voice and presence on LinkedIn and other social channels.

• Plan and run events and webinars that build community and generate pipeline.

• Build the marketing engine of an AI-native company: automate workflows, connect tools, and deploy agents that take over repetitive work, freeing you up for judgment and strategy.

• Ship without waiting. You write your own copy, generate your own assets, and build your own landing pages and microsites with AI tools.

• Help shape Altura’s branding and go-to-market positioning, together with the colleague focused on product and content.

• Contribute to strategic marketing discussions on metrics, quarterly goals, and broader planning.

• Work with Sales to make sure top-of-funnel efforts convert: feed back signals, sharpen targeting, and help build the playbooks.

• Review the data weekly, decide what’s working, stop what isn’t, and iterate.

• Work in a flat, collaborative team structure with direct access to decision-making.

What you bring

• 4–6 years of experience in B2B SaaS marketing, with broad demand generation expertise and experience running events.

• Expert-level HubSpot skills.

• A track record of building pipeline, not just awareness. You know the difference, and you measure it.

• Deep familiarity with AI tooling. You’ve built agents, automated workflows, and launched assets without waiting on a developer or designer.

• Experience running campaigns end to end, from brief to landing page to measurement, without handoffs between specialists.

• A strong instinct for what works, and the discipline to quickly stop what doesn’t.

• A builder mindset that shows in your track record: tools connected, workflows automated, time won back for judgment.

• You thrive in a small, flat team where the scope is broad and direction isn’t always handed to you.

• Fluent Dutch is a must.

We offer:

• Work: Build the future of SaaS at a moment when the way software gets made, sold, and used is being rewritten. We're an AI-built scaleup moving with it, still figuring out what world-class looks like — and there's real room here to do the most meaningful work of your career 🦾

• Time: 40 hours per week ⏱️

• Compensation: Competitive salary and Virtual Stock Units (VSUs) 💸

• Free: 26 vacation days 🏖

• Tech: All the tools and tech stack you want 🛠

• Ownership: Take the lead on your work with the autonomy and trust to make calls without waiting for permission, drive real impact, and help shape where Altura goes next 🚀

• Culture: A flat, direct, feedback-rich team that values judgment over hierarchy and outcomes over hours. We give feedback openly, skip the red tape, and trust each other to act like owners 🤝

• Fun: Speed at the go-kart track or bowl your colleagues out during our company outings 🏎

• Development: Grow your skills with a budget you can unlock by presenting a case to leadership tied to our OKRs 💡

• Laptop 💻

• Hybrid working model: 2 days/week in our beautiful Amsterdam office 🏫

• Catered Office Lunches: Healthy, delicious meals in the office every Monday and Friday