Full-Time

Senior Counsel

Advertising & Content Policy

Confirmed live in the last 24 hours

The Trade Desk

The Trade Desk

1,001-5,000 employees

Demand-side platform for digital advertising

Data & Analytics
Consulting
Consumer Software

Compensation Overview

$136.3k - $249.9kAnnually

+ Stock-based Compensation + Sales-based Incentives

Senior

New York, NY, USA

Candidates must be residents of NY, CO, CA, and WA.

Category
Legal
Legal & Compliance
Requirements
  • J.D. degree from ABA accredited law school.
  • Must be a member in good standing of an applicable state.
  • 6+ years of relevant legal experience, with a focus on advertising law and content policy.
  • Good knowledge of key US advertising regulations, including but not limited to FTC guidelines on advertising content and methods and industry self-regulatory programs.
  • Familiarity with at least some sectoral regulations impacting sensitive advertising categories (such as for example Housing Employment and Credit, health, child-directed products, political advertising, and/or other industry-specific advertising regulations).
  • Familiarity with the digital advertising ecosystems, particularly programmatic advertising and its various actors.
  • Some familiarity with advertising regulations in other regions is a plus (such as EU, UK and/or APAC).
  • Experience working with or for adtech companies, advertising agencies, or media platforms is a plus.
Responsibilities
  • Assist in developing, implementing, and maintaining advertising content policies and acceptable use policies for The Trade Desk's platform.
  • Help provide legal advice on advertising content / targeting issues and TTD’s liability as an intermediary to internal teams, including ad policy teams, trust & safety teams and sales teams.
  • Help review and analyze client campaigns against our ad policies.
  • Provide ongoing regulatory tracking of advertising regulations and industry self-regulatory standards in the US and other key territories, such as the EU, UK and APAC, and oversee local outside counsel engagement where necessary.
  • Collaborate with other legal teams to assess potential interactions between ad policy requirements and other legal fields, such as privacy and commercial contracts.
  • Contribute to the continuous improvement of our ad policy processes and tools.

The Trade Desk operates a demand-side platform (DSP) that enables advertisers to buy digital advertising space automatically. Clients, including advertising agencies and direct advertisers, use this platform to manage and optimize their campaigns across various channels like display, social media, mobile, video, and connected TV. The platform utilizes real-time bidding (RTB), allowing advertisers to purchase ad impressions through live auctions that occur as web pages load. The Trade Desk stands out from competitors by offering complete transparency in campaign measurement and reporting, helping clients understand their ad performance and optimize spending effectively. The company's goal is to empower advertisers with advanced technology and data analytics to make informed decisions and achieve better results in their advertising efforts.

Company Stage

IPO

Total Funding

$80.2M

Headquarters

Ventura, California

Founded

2009

Growth & Insights
Headcount

6 month growth

7%

1 year growth

31%

2 year growth

32%
Simplify Jobs

Simplify's Take

What believers are saying

  • The rise of privacy-centric advertising solutions creates opportunities for The Trade Desk.
  • Increasing AI adoption in programmatic advertising enhances The Trade Desk's platform capabilities.
  • Retail media networks' growth opens new integration avenues for The Trade Desk.

What critics are saying

  • Ventura may face competition from established players like Roku and Vizio.
  • Spotify's expansion in automated ads could affect The Trade Desk's market share.
  • Developing Ventura may divert resources from The Trade Desk's core DSP business.

What makes The Trade Desk unique

  • The Trade Desk offers a self-service platform for data-driven digital advertising campaigns.
  • It provides transparency in measurement and reporting for optimized ad spend.
  • The company is developing Ventura, a new streaming TV operating system.

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