Full-Time

Senior Counsel

Advertising & Content Policy

Confirmed live in the last 24 hours

The Trade Desk

The Trade Desk

1,001-5,000 employees

Demand-side platform for digital advertising

Data & Analytics
Consulting
Consumer Software

Compensation Overview

$123.9k - $227.2kAnnually

+ Stock-based compensation + Sales-based incentives + Commissions

Senior

New York, NY, USA

Candidates must be residents of NY, CO, CA, and WA.

Category
Legal
Legal & Compliance
Requirements
  • J.D. degree from ABA accredited law school.
  • Must be a member in good standing of an applicable state.
  • 6+ years of relevant legal experience, with a focus on advertising law and content policy.
  • Good knowledge of key US advertising regulations, including but not limited to FTC guidelines on advertising content and methods and industry self-regulatory programs.
  • Familiarity with at least some sectoral regulations impacting sensitive advertising categories (such as for example Housing Employment and Credit, health, child-directed products, political advertising, and/or other industry-specific advertising regulations).
  • Familiarity with the digital advertising ecosystems, particularly programmatic advertising and its various actors.
  • Some familiarity with advertising regulations in other regions is a plus (such as EU, UK and/or APAC).
  • Experience working with or for adtech companies, advertising agencies, or media platforms is a plus.
  • Good analytical/critical thinking skills and great judgment, with a practical, business-friendly mindset.
  • Good communication skills, with the ability to explain legal concepts to non-legal audiences.
  • Adaptable and comfortable working on novel/undefined legal areas in a fast-paced, evolving industry.
  • Ability to build effective relationships with cross-functional partners established on trust, respect, and confidence.
  • Collaborative work style, with the ability to build consensus, and drive for results.
  • Eager to learn and grow in the field of advertising law and content policy.
Responsibilities
  • Assist in developing, implementing, and maintaining advertising content policies and acceptable use policies for The Trade Desk's platform.
  • Help provide legal advice on advertising content / targeting issues and TTD’s liability as an intermediary to internal teams, including ad policy teams, trust & safety teams and sales teams.
  • Help review and analyze client campaigns against our ad policies.
  • Provide ongoing regulatory tracking of advertising regulations and industry self-regulatory standards in the US and other key territories, such as the EU, UK and APAC, and oversee local outside counsel engagement where necessary.
  • Collaborate with other legal teams to assess potential interactions between ad policy requirements and other legal fields, such as privacy and commercial contracts.
  • Contribute to the continuous improvement of our ad policy processes and tools.

The Trade Desk operates a demand-side platform (DSP) that enables advertisers to buy digital advertising space automatically. Clients, including advertising agencies and direct advertisers, use this platform to manage and optimize their campaigns across various channels like display, social media, mobile, video, and connected TV. The platform utilizes real-time bidding (RTB), allowing advertisers to purchase ad impressions through live auctions that occur as web pages load. The Trade Desk distinguishes itself from competitors by providing advanced technology and data analytics, ensuring transparency in campaign measurement and reporting. This transparency allows clients to make informed decisions about their ad spending and improve campaign performance. The company's goal is to empower advertisers with the tools and insights needed to optimize their digital advertising efforts effectively.

Company Stage

IPO

Total Funding

$80.2M

Headquarters

Ventura, California

Founded

2009

Growth & Insights
Headcount

6 month growth

7%

1 year growth

15%

2 year growth

31%
Simplify Jobs

Simplify's Take

What believers are saying

  • The Trade Desk's innovative technologies like UID2 and OpenPath position it as a leader in the evolving digital advertising ecosystem.
  • Strategic partnerships with major players like Fox and LG Ad Solutions expand The Trade Desk's reach and influence in the market.
  • The company's focus on privacy-conscious solutions aligns with global regulatory trends, potentially attracting more clients concerned with data privacy.

What critics are saying

  • The competitive landscape includes giants like Google and Amazon, which could impact The Trade Desk's market share.
  • The reliance on partnerships for technology integration may pose risks if these partnerships falter or if partners develop competing solutions.

What makes The Trade Desk unique

  • The Trade Desk's Unified ID 2.0 (UID2) offers a privacy-conscious alternative to third-party cookies, setting it apart in the digital advertising landscape.
  • Their platform's transparency in measurement and reporting provides clients with unparalleled insights into campaign performance, unlike many competitors.
  • The Trade Desk's extensive partnerships, such as with Fox and Hightouch, enhance its capabilities in audience targeting and campaign measurement across multiple channels.

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