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Clover Health

Medicare Advantage insurer with personalized care

Member Engagement Manager

Growth MarketingConfirmed live in the last 24 hours
Full-timeRemote in USA$115k - $160k

About the Job

Requirements

  • Have a clear creative strength in writing, design, or content production and carry work across adjacent disciplines.
  • Write with precision and personality, adapting communication to members and physicians.
  • Understand how engagement drives growth, connect campaigns to resulting actions, identify drop-off points, and determine what to test next.
  • Learn clinical details and exercise judgment about which details belong in messages.
  • Balance regulatory Medicare requirements with compelling language and work productively with compliance teams.
  • Use AI tools to create, direct and evaluate outputs, and identify inaccurate results.
  • Take work from concept through delivery and explain what happened after launch.
  • Build trust through quality of work, responsiveness to feedback, and follow-through.

Responsibilities

  • Develop campaigns that help eligible members discover services and give members, caregivers, and referring physicians a clear reason to engage; coordinate outreach with care-delivery teams so demand translates into supportable visits.
  • Improve the path from awareness to a completed visit by identifying hesitation, loss of interest, and friction, and testing messages, channels, and calls to action.
  • Create communications that explain services, set expectations, help members prepare for visits, and support ongoing engagement.
  • Produce and adapt member outreach, caregiver materials, physician communications, mailers, emails, texts, call scripts, web content, and short videos.
  • Use approved AI tools to explore concepts, generate variations, develop assets, and accelerate iteration; ensure the final product's factual accuracy, voice, and quality.
  • Partner with clinical, legal, and compliance teams, develop compelling options within real constraints, and carry materials through review.
  • Manage work from brief through launch and use campaign performance and feedback from members, caregivers, clinicians, and outreach teams to improve response, scheduling, completed visits, and understanding.
  • Learn the care model, audiences, and review process; build relationships with clinical and outreach teams; establish baseline performance, identify outreach and communication gaps, and ship improvements.
  • Own campaigns and materials across multiple formats, establish an AI-assisted workflow and consistent testing approach, and use performance data and audience feedback to improve demand generation and communication.
  • Build a recognizable voice and repeatable engagement process that supports practice growth, and demonstrate measurable improvement in member engagement, completed visits, and communication throughout the care experience.

Desired Qualifications

  • Experience in healthcare or another regulated industry is valuable.

About the Company

Clover Health

Medicare Advantage insurer with personalized care

Clover Health provides Medicare Advantage plans for seniors in the United States, offering coverage that goes beyond traditional Medicare. Its services include personalized care, fitness memberships, home checkups, drug coverage, and Medigap insurance, with revenue coming from member premiums and Medicare reimbursements. The product works by enrolling members in Medicare Advantage and delivering added benefits through a network of healthcare providers and fitness centers, plus home visits and proactive support to manage health. The company differentiates itself with a focus on tailored, attentive care and a growing provider network to enhance member benefits, aiming to improve health outcomes. Its primary goal is to help seniors stay healthier and reduce out-of-pocket costs by combining comprehensive coverage with personalized services.

Company size
501-1,000
Company stage
IPO
Headquarters
Nashville, TN
Founded
2014

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