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Cordialsa USA

Distributes Latin American food products nationwide

Key Account Manager

Full-TimeUpdated on 10/21/2026
No salary listed
Senior
Bachelor's
Corona, CA, USA
In PersonOn-site in Corona, California; travel approximately 50% of the time.
Sales & Account ManagementAccount Management
No H1B Sponsorship

About the job

Requirements
  • A bachelor's degree in Business Administration, Marketing, Engineering, or a related field is required.
  • At least 5 years of experience in Consumer Packaged Goods (CPG) sales, key account management, or a related commercial role is required.
  • Experience leading, coaching, or supervising Sales Representatives, Merchandisers, or other field personnel is required.
  • Knowledge of sales management, selling, negotiation, and customer relationship management is required.
  • Experience developing account strategies, business plans, and commercial growth initiatives is required.
  • Understanding of account profitability, trade spend, commercial investments, and financial performance is required.
  • Knowledge of retail execution, merchandising standards, planograms, and category management is required.
  • Strong analytical skills and experience working with commercial KPIs and sales performance data are required.
  • Advanced proficiency in Microsoft Excel and experience with CRM, sales, or route-tracking applications are required.
  • Fluent English and Spanish communication skills are required.
  • Must be legally authorized to work in the United States without employer sponsorship.
  • Ability and willingness to travel approximately 50% of the time is required.
  • A valid driver's license and reliable transportation for business travel and customer visits are required.
  • Ability to safely drive for extended periods and perform physical activities associated with retail and store visits, including standing, walking, bending, reaching, and lifting up to 20 pounds, is required.
Responsibilities
  • Develop and execute Joint Business Plans (JBP) and quarterly work plans with assigned key accounts to drive growth and profitability.
  • Analyze sales performance, customer data, market trends, and commercial KPIs to identify growth opportunities and develop effective account strategies.
  • Lead quarterly business reviews with key accounts, present performance results, and adjust strategies and action plans as needed.
  • Manage account profitability by monitoring portfolio performance, trade spend, commercial investments, collections, deductions, and other financial indicators.
  • Ensure compliance with customer agreements, promotional pricing, merchandising standards, displays, and point-of-sale requirements.
  • Lead, coach, and support Sales Representatives and Merchandisers, where applicable, to achieve sales and execution objectives.
  • Develop promotional and sell-out strategies to increase product turnover, improve inventory management, and drive consumer demand.
  • Conduct regular customer and store visits to evaluate execution, identify opportunities, gather market intelligence, and monitor competitor activity.
  • Track and report key commercial KPIs, including net sales, market share, share of shelf, sell-out, inventory levels, and organic growth.
  • Identify opportunities for new customer acquisition, category expansion, and increased brand presence within the assigned territory.
  • Coordinate with Logistics and other internal teams to address customer needs, resolve operational issues, and maintain strong service levels.
  • Perform other duties and responsibilities related to the position as assigned.

About the company

Cordialsa USA distributes food products from Latin America and the United States to retailers and foodservice across the U.S., with offices in Texas, California, New Jersey, Maryland, and Florida. It sources items like cookies, nuts, powdered drinks, hot sauces, coffee, chocolates, and pasta, moving them through a nationwide distribution network to multicultural stores, international markets, and American chains. The network and regional sourcing help ensure broad product availability and timely delivery. Goal: connect Latin American foods with U.S. retailers and consumers through an efficient, wide-reaching distribution network.

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Spring, Texas

Founded

2004

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Simplify's Take

What believers are saying

  • Cordialsa USA's website was updated September 4, 2026, signaling active operating momentum.
  • Abasto reported in November 2025 that management is strengthening partners and developing people.
  • UNIS updated August 14, 2026 described expansion in multicultural products and major retailer partnerships.

What critics are saying

  • A 2023 California Prop 65 consent judgment over Zuko Horchata Morro exposed lead-compliance weaknesses.
  • The 2023 Latinfood-Zenu trademark fight put Cordialsa USA into core-brand IP litigation.
  • Private-label and chain consolidation can crush distributor margins and weaken Cordialsa USA by 2027.

What makes Cordialsa USA unique

  • Since 2004, Cordialsa USA has distributed Latin American foods across the United States.
  • Its retailer support structure strengthens relationships with major U.S. chains and Latin stores.
  • A 2024 anniversary plan targets sevenfold growth by 2030 through distribution and category expansion.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • 401(k) Company Match
  • Paid Vacation
  • Paid Holidays
  • Employee Referral Bonus
  • 401(k) Retirement Plan

Company News

Latest Nigerian News
Jul 26th, 2022
Upfront Ventures, LLC invested into Cordialsa USA Inc in $50M on Jul 26th 22'.

Cordial, a cross-channel marketing and data management platform, today announced that it closed a $50 million Series C funding round led by NewSpring, with participation from Upfront Ventures, High Alpha and new investor ABS Capital.