Full-Time

Growth Marketing Manager

Sem

Posted on 6/28/2024

SeatGeek

SeatGeek

501-1,000 employees

Event ticket search engine and platform

Consumer Software
Entertainment

Compensation Overview

$91k - $139kAnnually

Senior, Expert

Remote in USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Data Science
SQL
Google AdWords
Marketing
Looker
Data Analysis
Google Analytics
Requirements
  • Bachelor’s degree
  • 5+ years of performance marketing experience managing Paid Search specifically
  • 2+ years of relevant work experience managing SEM teams
  • Expertise with AdWords/Google Ads and Google Analytics
  • An analytical and data-driven background, with a proven ability to extract valuable insights and narratives from large sets of data
  • Strong verbal and written communication skills--you are at ease describing complex strategies and approaches to various audiences within an organization, from the C-Suite to entry-level analysts
  • Strong data analysis toolbox, including experience with Excel, SQL, and Looker (or other BI tools)
Responsibilities
  • Use analytical tools and data-driven methodologies to evaluate the performance of our SEM program and develop/execute strategic recommendations
  • Optimize our bids/bid strategies to maximize ROAS AND market share
  • Develop & execute experiments & A/B tests that evolve our bidding, copy, and landing page strategies
  • Own strategic pillars on SEM e.g. event types, audiences/personalization, copy strategy etc.
  • Manage and help grow SEM Analysts, providing strategic direction and coaching
  • Use a rigorous analytical approach to evaluate the performance of our SEM program and make strategic decisions
  • Steer relationships with external advertising and measurement partners like Google and Microsoft
  • Collaborate with internal Analytics and Data Science teams to power data and insight-driven optimization and machine-learning bidding strategies
  • Collaborate with internal Product and Engineering teams to tune the purchase path for growth and build tools to streamline/enrich workflow processes
  • Collaborate with internal stakeholders to align our marketing strategies with enterprise-wide initiatives

SeatGeek operates as a major event ticket search engine, allowing users to search for, compare, and purchase tickets for a wide range of events, including concerts, theater performances, comedy shows, and sports events. The platform aggregates ticket listings from various sellers, enabling users to easily compare prices and seating options to find the best deals. This user-friendly interface sets SeatGeek apart from its competitors in the ticketing market. The company earns revenue primarily through commissions on ticket sales, as well as through advertising and partnerships with event organizers and venues. SeatGeek aims to enhance the ticket-buying experience for consumers while helping event organizers reach a larger audience.

Company Stage

Series E

Total Funding

$392.8M

Headquarters

New York City, New York

Founded

2009

Growth & Insights
Headcount

6 month growth

0%

1 year growth

1%

2 year growth

2%
Simplify Jobs

Simplify's Take

What believers are saying

  • SeatGeek's partnerships with sports teams enhance fan engagement and ticket sales.
  • The rise of mobile ticketing boosts SeatGeek's user engagement and sales.
  • Dynamic pricing models allow SeatGeek to optimize pricing strategies.

What critics are saying

  • Vivid Seats' potential sale could increase competition for SeatGeek.
  • SeatGeek's potential IPO may expose it to market volatility.
  • Non-exclusive partnerships may allow competitors to enter SeatGeek's markets.

What makes SeatGeek unique

  • SeatGeek's Deal Score offers unique ticket value assessment from 0-100.
  • The Columbus event calendar personalizes event recommendations based on user preferences.
  • SeatGeek aggregates listings, allowing easy price and seating comparison for users.

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Benefits

Health insurance coverage

paid time off

Matching 401k program

Parental leave

Monthly ticket-purchase stipend for live events

Paid for subscriptions to services like One Medical, Ginger.io and Headspace

Team events

Flexible work environment - work remote or in the office as you please

Home office stipend

INACTIVE