A bachelor's degree or higher in Marketing, Finance, Economics, or a related field.
At least 3 years of relevant experience.
Basic knowledge of funds and fund products.
Strong writing skills and the ability to simplify complex topics for a general audience.
Ability to manage content, campaigns, and external partnerships simultaneously.
Excellent command of written and spoken English and Chinese, including Cantonese and Mandarin.
Responsibilities
Create and manage in-app fund education content, including FAQs, guides, and product pages, as well as client-facing content such as market views, product analysis, articles, infographics, posters, and push notifications.
Develop content for featured products and partner fund houses, including asset manager profiles, fund manager introductions, and new fund launch explainers.
Plan and execute online campaigns, product promotions, investor seminars, and asset manager events.
Manage the content calendar, track engagement and conversion, and optimise performance.
Collaborate with fund houses on new fund launches, featured product campaigns, and co-marketing, and secure marketing resources from partners.
Plan fund livestreams, select topics, and invite asset managers, fund managers, and in-house analysts as guests.
Work with Compliance to ensure all content and campaigns meet regulatory requirements.
Assist with other ad-hoc duties as assigned.
Desired Qualifications
Experience in marketing within brokerage, banking, asset management, or fund distribution.
A fund industry qualification or HKSFC licence.
Existing relationships with fund houses or asset managers.
Experience planning livestreams or managing a financial content account.
About Us Longbridge is a new-generation, AI-driven online brokerage on a mission to make investing smarter, simpler, and more accessible for everyone. Headquartered in Singapore, we are redefining the investment journey by connecting the stages of “Discovery → Learning → Trading.” With our proprietary AI assistant, Longbridge AI, and a cloud-native infrastructure, we provide retail investors with institutional-grade insights and a seamless global trading network. At Longbridge, you won’t just be working for a brokerage; you’ll be building the future of financial infrastructure Responsibilities
Create and manage in-app fund education content (FAQs, guides, product pages) and client-facing content (market views, product analysis, articles, infographics, posters, and push notifications)
Develop content for featured products and partner fund houses, including asset manager profiles, fund manager introductions, and new fund launch explainers
Plan and execute online campaigns, product promotions, investor seminars, and asset manager eventsManage the content calendar, track engagement and conversion, and optimise performance
Collaborate with fund houses on new fund launches, featured product campaigns, and co-marketing; secure marketing resources from partners
Plan fund livestreams, select topics, and invite guests (asset managers, fund managers, and in-house analysts)
Work with Compliance to ensure all content and campaigns meet regulatory requirements
Assist in other ad-hoc duties as assigned
Requirements
Bachelor’s degree holder or above in Marketing, Finance, Economics or a related field
Minimum 3 years of relevant experience; experience in marketing within brokerage, banking, asset management, or fund distribution is an advantange
Basic knowledge of funds and fund products
Strong writing skills, with the ability to simplify complex topics for a general audience
Strong execution capability to manage content, campaigns, and external partnerships simultaneously
Fund industry qualification or HKSFC licence preferred
Existing relationships with fund houses or asset managers preferred
Experience in livestream planning, or in managing a financial content account preferred
Excellent command of written and spoken English and Chinese (including Cantonese and Mandarin)