Growth Marketing Manager

About the Role:

• We are looking for a  Growth Marketing Manager for Kazakhstan to take full ownership of growth initiatives in one of Binance’s top priority markets. This role requires a hands-on, data-driven marketer who can combine user acquisition, lifecycle management, and reactivation campaigns with non-standard growth activations. You will design and execute experiments, optimise the funnel, and ensure Binance stays the #1 crypto brand in Kazakhstan.

What You’ll Do:

• User Growth & Reactivation: Launch non-standard activations to engage and reactivate the existing userbase;
• Unlock new user growth via creative innovations: new product offerings, interactive mechanics, A/B testing, and lifecycle optimisation;
• Map and improve the entire user journey (Visit → Registration → KYC → Deposit → Trade) to boost business conversion funnel;
• Promotions: Drive and execute series of educational and bonus-based campaigns;
• Accountability & Reporting: Fully own market  OKRs completion, frequently escalate Metrics Progress & Campaigns Performance with Marketing & Operations team.

What We’re Looking For:

• 2–4 years of relevant experience in Growth, Digital, or Performance Marketing (preferably crypto, tech/IT, fintech, e-commerce, or mobile apps);
• Proven expertise on how activate audience of financial products (landing pages for activation creation, lifecycle campaigns, re-activation of churn audience)
• Execution-oriented mindset with strong ownership and independence;
• Analytical and data-driven, with hands-on A/B testing and product optimisation experience;
• Native-level Russian / Kazakh + strong English proficiency;
• Passion for crypto / blockchain / fintech, staying up-to-date with industry trends.

Nice to Haves:

• Background in traditional finance  industries with proven growth playbooks;
• Previous experience in crypto marketing or fintech products.