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AP Beauty

Direct-to-consumer medical-grade anti-aging skincare brand

Brand Marketing Intern

InternshipUpdated on 10/21/2026
$18 - $21
New York, NY, USA
HybridHybrid work in NYC only.
Growth & MarketingMarketing Generalist & Management

About the job

Requirements
  • Strong interest in beauty marketing.
  • Previous internship experience in marketing is preferred.
  • Currently studying or graduated with a marketing-adjacent degree.
  • Available for hybrid office work each week.
Responsibilities
  • Assist with go-to-market launch plans.
  • Coordinate support from United States teams for public relations and social media initiatives.
  • Conduct competitive deep dives.
  • Maintain clear communication with cross-functional teams.
  • Coordinate agendas, take meeting notes, and distribute updates to relevant stakeholders.
  • Update and manage marketing calendars.
  • Help manage creative asset requests from brief through delivery across partners.
  • Track creative materials, including event collateral and educational resources, while working with cross-functional teams.
  • Support the execution of sampling and promotional activities.
  • Monitor international visual merchandising timelines and requirements.
  • Maintain assortments.
  • Submit invoices and track expenses.

About the company

AP Beauty is a high-end medical skincare brand from Amorepacific that sells dermatological-grade anti-aging products directly to consumers and through luxury partners. Its lineup centers on three pillars: breakthrough technology, patented ingredients, and clinically tested results, with the M.D. line offering medical-grade serums, essences, and ampoules. In addition to products, it offers personalized skin analysis and full-service spa treatments using its formulas. The brand stands out by marrying Amorepacific's long research heritage with a direct-to-consumer and luxury retail approach to deliver science-based skincare for everyday use.

Company Size

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Total Funding

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Headquarters

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Founded

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Simplify's Take

What believers are saying

  • Q2 2026 Amorepacific revenue rose 14.6% and operating profit jumped 53.3%.
  • AP Beauty posted solid Hong Kong growth after Prime Reserve Protocol launched in 2026.
  • Overseas expansion into Japan, APAC, and EMEA improves AP Beauty’s runway beyond Korea.

What critics are saying

  • AP Beauty relies on Amorepacific’s broader portfolio; Sulwhasoo and Laneige can starve its capital.
  • 2026 marketing spend surged 19.7% in Q1 and 37.0% in Q2, pressuring margins.
  • Amazon Luxury Stores and luxury retail standardize prestige skincare, eroding AP Beauty’s pricing power quickly.

What makes AP Beauty unique

  • AP Beauty fuses Amorepacific’s 1954 lab heritage with clinically inspired luxury skincare.
  • March 2026 Amazon Luxury Stores launch gives AP Beauty prestige distribution and global reach.
  • Proprietary lines M.D. and Prime Reserve Protocol emphasize patents, barrier repair, and anti-aging science.

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Benefits

  • Hybrid Work Options