Full-Time

Marketing Strategy Analyst

Posted on 6/29/2026

TouchBistro

TouchBistro

201-500 employees

All-in-one POS and restaurant management

Compensation Overview

CA$85k - CA$100k/yr

Toronto, ON, Canada

In Person

Category
Business & Strategy (1)
Required Skills
Power BI
Mixpanel
Amplitude
SQL
Tableau
Salesforce
Looker
Snowflake
Excel/Numbers/Sheets

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Requirements
  • 3-5 years of experience in marketing analytics, growth analytics, or business intelligence
  • Demonstrated ability to connect acquisition data to downstream revenue outcomes, not just top-of-funnel metrics.
  • Advanced proficiency in Excel or Google Sheets
  • Experience with BI tools such as Tableau, Looker, or Power BI; working knowledge of SQL and cloud data platforms such as Snowflake.
  • Familiarity with Salesforce, Marketing Cloud, Pendo, Amplitude, Mixpanel, or similar platforms.
  • Strong communication skills – you can build a rigorous analysis and make it land with an audience who wasn't in the weeds with you.
Responsibilities
  • Growth Analysis: Analyze performance across the full customer funnel – from channel-level acquisition efficiency (lead quality, revenue and payback per source) to downstream activation and adoption. Identify which channels and segments generate the highest-quality customers by revenue and long-term usage and build models that connect marketing investment to business outcomes.
  • Lifecycle Insights: Analyze customer activation, engagement, and product adoption to identify where customers succeed or fall off. Surface behavioral signals that correlate with strong retention and translate findings into actionable recommendations for lifecycle marketing programs and onboarding improvements.
  • Pricing & GTM Strategy: Analyze pricing and packaging performance – including bundle effectiveness, promotional impact, and revenue trends across segments. Support Product Marketing with pre-launch modeling and post-launch measurement, and surface upsell and cross-sell opportunities based on usage and adoption data.
  • Reporting & Frameworks: Develop and maintain dashboards, reports, and analytical models that provide clear visibility into marketing performance. Translate complex analysis into concise, decision-ready summaries for both technical and non-technical stakeholders.
Desired Qualifications
  • Experience with pricing analysis or go-to-market measurement.
  • Experience supporting cross functional teams i.e. Product Marketing, Customer Success, or Revenue Operations teams.
  • Background in SaaS, hospitality technology, fintech, or subscription-based businesses.

TouchBistro provides an all-in-one POS and restaurant management system designed for running a restaurant. It combines front-of-house operations, back-of-house management, and guest engagement on a single platform so restaurants can manage orders, payments, menus, inventory, staff, and analytics from one place. The product works by integrating core restaurant tasks into one system that can handle table service, order flow, kitchen communication, payments, and customer interactions, helping staff stay coordinated and gather data in real time. Compared with competitors, TouchBistro differentiates itself by offering a single integrated solution that covers both front-of-house and back-of-house needs plus guest engagement, reducing the need to juggle multiple tools and ensuring smoother operations. The company’s goal is to help restaurateurs simplify operations, save time, and grow their business by delivering better guest experiences and actionable insights through its unified platform.

Company Size

201-500

Company Stage

Growth Equity (Venture Capital)

Total Funding

$335.5M

Headquarters

Toronto, Canada

Founded

2011

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Simplify Jobs

Simplify's Take

What believers are saying

  • Inventory Management launched September 2024 automates stock tracking and optimizes recipes for profitability.
  • Labor Management software integrates with POS to simplify scheduling and control labor costs.
  • Moneris Go October 2025 integration enables small restaurants to access full-service capabilities.

What critics are saying

  • Harris acquired TouchBistro for $100M versus $430M raised, creating a nine-figure investor loss[1][2].
  • CEO Samir Zabaneh departed for Nuvei post-acquisition, eroding product leadership and customer trust.
  • Moneris Go Restaurant at $30/month with KDS directly attacks TouchBistro's small-restaurant segment.

What makes TouchBistro unique

  • iPad-based tableside ordering keeps servers with guests and reduces order errors.
  • Single-entry system integrates front-of-house, back-of-house, and guest engagement on one platform.
  • Hybrid POS architecture ensures uninterrupted operations during internet outages.

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Benefits

Generous Time Off Program

Health Insurance

Dental Insurance

Vision Insurance

Flexible Health and Wellness Plan

Parental Leave

Employee Assistance Program

Professional Development

Volunteer Program

Monthly Lunches

Growth & Insights and Company News

Headcount

6 month growth

-1%

1 year growth

-2%

2 year growth

0%
The Industry Spread
Jul 8th, 2026
Nuvei installs COO, CFO and CPTO ahead of Payoneer close.

Nuvei installs COO, CFO and CPTO ahead of Payoneer close. Nuvei has installed a new operating leadership tier - its first-ever Chief Operating Officer, a new Chief Financial Officer and a new Chief Product and Technology Officer, all effective July 1, 2026 - three weeks after signing the $2.75 billion all-cash agreement to acquire Payoneer. Read together rather than as three personnel notes, the appointments are the integration org chart arriving before the deal closes: a COO role that did not previously exist, a CFO with gift-card-scale programme-management experience, and a CPTO whose career is large-platform consolidation. Samir Zabaneh joins as COO from TouchBistro, where he was chairman and CEO, with earlier posts spanning EVP of Global Business Services at Fiserv, CFO at Element Fleet Management and Global Payments, and COO/CFO at Moneris - three decades across exactly the payments-operations terrain a Payoneer integration will stress, per FX News Group. Who is in, who is out. David McLaughlin takes the CFO seat from Blackhawk Network, with more than 30 years across payments, fintech, banking and insurance; predecessor David Schwartz remains through the transition. Eli Rosner arrives as CPTO from HealthEquity, after senior product-and-technology leadership at Finastra and NCR - a résumé built on platform and cloud consolidation programmes - while prior chief product officer Moshe Selfin has left the company, per Banking Dive. "Nuvei has built a unique global platform at a time when businesses increasingly need payments infrastructure that can scale across markets," McLaughlin said in the appointment announcement. Rosner framed the product mandate the same way: "Payments are becoming increasingly embedded, intelligent, and global, which makes platform execution more important than ever." (PR Newswire) "I'm excited to join the executive team and help strengthen the operational foundation that will enable Nuvei to continue scaling globally," Zabaneh said of the new COO mandate - corporate phrasing whose operative words are "operational foundation": the language of an integration brief, not a growth one. The Payoneer integration this team was hired for. Nuvei agreed on June 15, 2026 to acquire Payoneer at $7.40 per share - roughly $2.75 billion of equity value - combining Nuvei's merchant-acquiring and payout rails with Payoneer's cross-border SMB accounts business, per PYMNTS. The sequencing is the signal: private-equity-owned Nuvei (Advent took the company private in 2024) is standing up integration leadership before closing, not after. Creating a COO position that never previously existed is the clearest tell - someone must own the operational merge of two payment stacks, two compliance perimeters and two banking-partner networks, and Zabaneh's Moneris and Fiserv history is precisely that job description. What it says about the consolidation cycle. The appointments slot into a payments-M&A cycle that has accelerated all year - Crédit Agricole absorbing CAWL as Worldline refocuses (see our report on the CAWL buyout), Capital One closing Brex in April, and fintechs internalising bank capabilities outright, as covered in today's analysis of Klarna's US bank-charter filing. The through-line is the same: scale platforms are buying distribution and taking infrastructure in-house, and the executives being hired to run them come from consolidation backgrounds, not growth-stage ones. For the acquirer-processor mid-market, every such move shortens the list of independent platforms - and raises the premium on the ones that remain, a dynamic also visible in the rails themselves as Visa's agentic-payments rollout concentrates issuer-side innovation. There is also a competitive-recruitment read. All three hires come from outside the acquiring-processor peer set - restaurant software, gift cards, health-benefits technology - at a moment when Adyen, Stripe and Checkout.com are competing for the same enterprise payments talent. Payments-adjacent operators with consolidation scars are evidently the profile private-equity boards now want running integration-heavy platforms, and the willingness to reach outside the industry for them says the talent market inside it has tightened. Watch next: the Payoneer shareholder vote and regulatory clearances through H2 2026, whether Nuvei retains Payoneer CEO John Caplan's team post-close, and the first combined-entity disclosure of integration targets - the number the new CFO was hired to hit. This article is informational analysis only and is not financial, investment, or trading advice. Do your own research and consult a regulated financial adviser before making any investment decision. Rick Steves has seen business and economics through many lenses. He joined the financial services industry in 2009, and has been a financial journalist since 2011. He holds a degree in Business Administration and has experience producing real-time news, from both buy-side and sell-side, as well as for retail traders, brokers and service providers. Steves' work has appeared in a variety of online publications including FX Street, NewsBTC, FinanceFeeds, and The Industry Spread. Rick has great interest in the dynamics of the trading industry. The never-ending clash between technology, economics, regulation, and more importantly, the people. * July 8, 2026 * July 7, 2026 * July 6, 2026 * July 8, 2026 * July 7, 2026

Yahoo Finance
Oct 6th, 2025
Moneris launches new Go Restaurant point-of-sale solution and extends partnership with TouchBistro for full restaurant solution delivery

Moneris launches new Go Restaurant point-of-sale solution and extends partnership with TouchBistro for full restaurant solution delivery. A new all-in-one POS solution streamlines operations for small restaurants, while a deeper TouchBistro partnership brings full-service restaurant management capabilities to expanding operators. TORONTO, Oct. 6, 2025 /CNW/ - Moneris Solutions Corporation ("Moneris"), a leading Canadian commerce solutions provider, has launched Moneris Go Restaurant, an all-in-one, cost-effective point-of-sale (POS) solution designed for small and independent quick-service restaurants. Moneris also announced an expanded strategic partnership with TouchBistro, a leading provider of restaurant management solutions, to introduce full integration with Moneris Go payment devices and new functionality for restaurateurs. Moneris Go Restaurant streamlines front- and back-of-house operations, delivers actionable insights from payment data and empowers restaurateurs to optimize performance and drive growth. For restaurants seeking more advanced capabilities, TouchBistro's platform integrates Moneris payment technology with a robust suite of tools for operations and guest engagement - ideal for businesses expanding beyond quick-service. "Moneris Go Restaurant is purpose-built for small, single-location restaurants - offering reliability, security and affordability in one streamlined package," said Gad Elharrar, VP, Small-to-Medium Business Product at Moneris. "Our expanded partnership with TouchBistro allows us to support full-service restaurants and those scaling up, forming a powerful alliance between two Canadian leaders to serve the full spectrum of foodservice businesses." Moneris Go Restaurant Tailored for cafés, bakeries, dessert shops and counter-service restaurants, Moneris Go Restaurant offers a powerful yet affordable business management solution. Features include an integrated Kitchen Display System (KDS), unified reporting and a user-friendly POS that ensures order accuracy and timely service. "Moneris Go Restaurant has simplified our daily operations. Custom tax rules and colour-coded buttons make it easy for staff to ring in items confidently," said Erin Nocent, Owner of The Sweetest Thing, Oakville, ON. "The system is intuitive - no extra steps or workarounds. I especially love checking sales from my phone to make quick, informed decisions. It's clearly built with small businesses in mind." The Moneris Go Restaurant app runs on all Moneris Go devices, with pricing starting at $30/month, and the KDS add-on is available for $9/month. For more information, visit moneris.com/gorestaurant.

Cision
Mar 12th, 2025
Mtech Mobility Unveils Cutting-Edge Solution At Murtec To Streamline Restaurant Operations

"With operators navigating tighter margins than ever and employees facing mounting pressure, the need for innovative solutions has never been greater—making efficiency-focused technologies like TouchTab a timely and essential investment." — Tony Fernandez, CEO of MTech Mobility

Journal of Cyber Policy
Jan 21st, 2025
The Top Restaurant Management Software Vendors According to the FeaturedCustomers Winter 2025 Customer Success Report

Market Leaders - Altametrics, Jolt, Lightspeed Restaurant, Restaurant365, Toast, and TouchBistro were given the highest "Market Leader" award.

FF News
Nov 8th, 2024
Td Integrates With Touchbistro To Provide Payment Solution To Canadian Restaurant Owners

TD Bank Group (TD) is pleased to announce a collaboration with independent software vendor, TouchBistro, enabling Canadian restaurant and food service entrepreneurs to consolidate all management and payment services into one, easy to use POS and restaurant management system. Available to all TD customers, TouchBistro provides restaurateurs with everything they need to drive sales and streamline operations through their comprehensive suite of front of house, back of house, and guest engagement technology.“Collaborating with TouchBistro gives our merchants the ability to integrate their TD payment devices and benefit from the restaurant POS functionality and features that TouchBistro has to offer,” says Alec Morley, Senior Vice President, Canadian Small Business Banking at TD. “In turn, Merchants have the peace of mind being supported by a bank and software vendor that they know and trust, helping entrepreneurs feel at ease while managing their restaurant business.”When it comes to paying for meals, TouchBistro’s 2024 Canadian Diner Trends Report found that 84 percent of Canadian diners prefer to settle up by using either a credit or debit card, and 76 percent of patrons prefer using a handheld payment terminal that is brought to the table.“Offering merchants the ability to integrate their TD payment device directly with a restaurant management tool allows them to deliver what Canadian diners are looking for – ease of payment combined with enhanced customer service,” says Morley. “When things like reservations, managing orders and floor plans, plus the ability to reconcile bills are offered in one platform, restaurant staff can focus their attention on diners and delivering the quality customer service that we know Canadians are looking for.”“TouchBistro is constantly evolving to offer best-in-class solutions to operators, and we are excited to work with TD as one of our integrated payments providers,” said Samir Zabaneh, Chairman and CEO of TouchBistro. “As we continue to be the most comprehensive all-in-one POS and restaurant management system, this collaboration is a natural fit as we expand our portfolio to offer diverse solutions that cater to Canadian operators’ unique needs.”Offering an integrated payment solution allows merchants to improve efficiencies, generate insights about their business, ensure that payment data is secure and provide a pleasant customer experience

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