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Synechron appoints Grey London as global agency. Grey London has been appointed by technology consulting firm Synechron to develop a global brand platform, following a competitive pitch process managed by Ingenuity+. The agency will lead the creation of a brand platform designed to strengthen Synechron's positioning across key B2B channels as the company continues its international expansion. Partnership spans major global markets. Synechron operates across a number of international markets, including the US, UK, UAE, India and Australia, providing consulting services focused on digital transformation, artificial intelligence, cloud technologies, cybersecurity and data engineering. The new partnership will see Grey London develop a platform intended to improve brand consistency and visibility across out-of-home advertising, digital channels and major industry events. Integrated WPP offering supports appointment. Grey London secured the account with an integrated proposal that included support from WPP Media, which will oversee Synechron's B2B media strategy, planning and buying. According to the agency, the proposed platform is designed to evolve beyond a campaign into a long-term brand framework that can support Synechron's marketing activity across global markets. Focus on differentiation in B2B technology. Grey's approach centred on developing a distinctive brand platform aligned with Synechron's tone of voice and aimed at helping the business stand apart in the competitive technology consulting sector. The agency said the work will focus on creating a consistent identity capable of supporting long-term business growth. Agency targets long-term impact. Jai Kotecha, CEO, Grey London: "We're incredibly excited about this opportunity with Synechron. We're here to create a famously effective brand platform that's distinctive, resonates globally, and delivers real business impact for them. This partnership is all about making their vision stand out." The appointment adds to Grey London's portfolio of international business-to-business clients and further expands its work within the technology sector. Synechron seeks stronger global positioning. Christina Savvas, VP Global Head of Brand Marketing, Synechron: "This marks a major milestone for Synechron as we appoint GREY as our global agency partner. We were looking for a team that could understand both the scale of our ambition and the direction we want to take the brand globally. Grey London stood out throughout the process due to both its strategic thinking and integrated offer within the WPP network. We can't wait to start this next chapter together." The partnership is expected to support Synechron's efforts to build greater awareness and consistency across its global marketing activity as demand for digital transformation services continues to grow.

Synechron consolidates Australian acquisitions, led by Scott Grigg. 17 Mar 2026 2 mins Plans to hire more than 100 specialist roles in the first half of 2026. Synechron has united its local presence by bringing its acquisitions of Chamonix IT, Exposé and iGreenData under its own brand and installing a new local leadership team headed by Scott Grigg. The business' focus will be to specialise in secure, end-to-end digital transformation and platform solutions for customers across the financial services, government, defence, utility, education and healthcare industry. Synechron said the three businesses are an "integral part" of its efforts to expand its footprint within Australia. Backing this up is its plan to hire more than 100 specialist roles in the first half of 2026 to add to its team of over 1,500. The three businesses were acquired by Synechron in 2024 and joined its core digital transformation consulting business. In addition to Grigg, who was director of Chamonix IT from 2010 and Exposé from 2016 and is now Synechron's Australia country managing director, the local leadership team also consists of: * iGreenData managing director Max Sundaram as managing director of banking, financial services, and insurance; * Chamonix director and Exposé co-founder Kelly Drewett as managing director of enterprise; * Synechron Australia head of practices Tim Coates; and * Exposé co-founder Etienne Oosthuysen as Australia chief technology officer. "Globally, Synechron is synonymous with innovation, transformation and complex project delivery, with a rich heritage in highly regulated industries such as financial services," said Grigg. "Pairing our on-the-ground experience and expertise with Synechron's proprietary technology and accelerators drove significant growth, even as we worked to bring the business to operate as one organisation. As we move forward as one Synechron in the Australian market, we expect this growth to accelerate." Commenting on the local consolidation, Synechron co-founder and CEO Faisal Husain said Australia is one of the "most dynamic and competitive consulting markets in the world". "Clients expect both world-leading technology innovation and in-depth local experience," he said. "Thanks to the addition of the Chamonix IT, Exposé, and iGreenData teams, we are now perfectly placed to help Australian organisations not just embrace the future, but to lead from the front." Don't miss a thing Join the ARN mailing list for daily news on the IT channel, covering business, technology, products, and services. From its editors straight to your inbox. Get started by entering your email address below. Sasha Karen is a nationally recognised highly commended senior journalist at ARN. With a decade's worth of experience, Sasha serves the local channel community with news and inspiration about channel partners.

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