Minimum 12 years of experience in media planning, buying, and strategic management, ideally at a leading media agency or major global advertiser.
Demonstrated leadership in managing, mentoring, and developing high-performing media teams.
Experience managing traditional above-the-line channels and advanced digital/performance ecosystems.
Experience steering high-stakes automotive media budgets or complex multi-million-euro accounts.
Proficiency in media budget management, multi-channel product selection, and full-funnel key performance indicator analysis, including gross rating points and reach, impressions, clicks, leads, and conversions.
Understanding of advanced digital advertising technology infrastructure and data management platforms, including Google Analytics 4, Google BigQuery, and major demand-side platforms.
Professional working proficiency in German and English.
Responsibilities
Lead and architect holistic, integrated media strategies across Germany, combining traditional above-the-line channels such as television, out-of-home, and print with digital, performance-based, and data-driven channels for assigned client brands.
Define local media investment principles and hold final accountability for budget allocation across platforms to maximize cross-channel return on investment and meet client business objectives.
Drive tactical and strategic innovation across display, video, search, mobile, programmatic, and social media, and foster innovative use of emerging technology and advertising technology infrastructure.
Synthesize data from digital and traditional platforms into insights that guide team planning, execution, and optimization.
Establish and maintain tracking frameworks for business metrics and media delivery, using analysis to detect market shifts and improve performance.
Develop and maintain relationships with senior client leaders in media, brand marketing, and corporate strategy.
Present media insights and strategic topics to non-technical and executive audiences through narrative-driven, data-visualized presentations.
Govern relationships with media owners and external media agencies to ensure cost-effective media buying and execution.
Work with internal and external creative, social, data, strategy, and account partners to advance data-driven media decisions.
Integrate within client teams and build consensus with stakeholders and vendors.
Lead, mentor, and develop local media planners and strategists, fostering continuous learning, digital upskilling, and operational excellence.
Manage team structures, balance workloads across client accounts, and establish workflows for timely media execution.
Set performance benchmarks, conduct annual assessments, and support team members' career development.
Desired Qualifications
Additional European languages are advantageous but not required.
As the Head of German Media, you will hold final strategic and operational accountability for driving the long-term media strategy, budget allocation, and implementation for a diverse portfolio of automotive and multi-industry brands in Germany. This role focuses on advancing digital maturity, elevating campaign effectiveness, and establishing rigorous media governance. You will act as a key partner to senior client leadership to orchestrate optimal media solutions for complex brand needs, while leading local media planning and buying teams, defining investment principles, and managing cross-functional synergy. Ultimately, your leadership will directly determine multi-client portfolio growth, team retention, agency performance, and the organization's macro-level media capabilities.
Primary Job Duties:
Strategic Leadership & Business Ownership
Full-Funnel Strategic Orchestration: Lead and architect holistic, integrated media strategies across the German market, seamlessly uniting traditional ATL (TV, OOH, Print) with advanced digital, performance-based, and data-driven media channels for all assigned client brands.
Multi-Client Budget Allocation & ROI: Define local media investment principles and hold final accountability for high-stakes budget allocation across platforms to maximize cross-channel ROI and meet diverse client business objectives.
Media Innovation & Digital Maturity: Drive tactical and strategic innovation across all media platforms (Display, Video, Search, Mobile, Programmatic, Social); foster the advanced, innovative use of emerging tech and AdTech infrastructure.
Data-Driven Performance Governance: Synthesize complex data from multiple digital and traditional platforms into high-level, consumable insights to steer macro-level team planning, execution, and continuous optimization.
Rigorous Metric Tracking: Establish and maintain robust tracking frameworks for key business metrics and media delivery, leveraging advanced analysis to detect market shifts and drive structural performance uplift.
Client & Market Leadership
Develop and maintain robust, high-level relationships with senior leadership across multiple client disciplines, spanning Media, Brand Marketing, and Corporate Strategy
Present complex media insights and high-level strategic topics to a non-technical or C-level audience concisely and persuasively through narrative-driven, data-visualized presentations.
Nurture and govern relationships with top-tier Media Owners and external media agencies (e.g., Havas) to ensure seamless and highly cost-effective media buying and execution.
Work cross-functionally with internal and external partners—including Creative, Social, Data, Strategy, and Accounts—to ensure data-driven media decisions push the organization forward.
Integrate effectively within client teams, maintaining a strong collaborative spirit and consensus-building mindset with all stakeholders and vendors.
Organizational Leadership & Workforce Planning
Lead, mentor, and inspire a high-performing team of local media planners and strategists, fostering a culture of continuous learning, digital upskilling, and operational excellence.
Manage team structures, balance workloads across multiple client accounts, and establish clear workflows to ensure flawless, on-time media execution.
Set clear performance benchmarks, conduct structured annual assessments, and proactively support the career path development of team members.
Your Profile: Professional Experience
Minimum 12 years of extensive experience in media planning, buying, and strategic management, ideally gained within a leading media agency (Agency-side) or a major global advertiser (Client-side).
Demonstrated leadership in managing, mentoring, and developing high-performing media teams.
Demonstrated expertise in managing both traditional ATL channels and advanced Digital/Performance ecosystems.
Deep experience in steering high-stakes automotive media budgets or complex multi-million-euro accounts.
Technical Skills
Elite-level proficiency in media budget management, multi-channel product selection, and full-funnel KPI analysis (including ATL metrics like GRP/Reach and digital metrics like Impressions, Clicks, Leads, and Conversions).
Deep understanding of advanced digital AdTech infrastructure and data management platforms, including GA4, Google BigQuery, and major DSPs
Leadership & Behavioral Competencies
Prove your ability to build immediate trust, foster strong partnerships, and maintain diplomatic relations with senior stakeholders across various client organizations.
Communicate with an open, collaborative working style, while possessing the clear capability to assertively influence and drive alignment at the C-level and senior stakeholder level.
Act as a strategic visionary while maintaining a hands-on approach to operational troubleshooting and tactical execution.
Language Requirements
Professional working proficiency in German and English.
Additional European languages are an advantage but not required.
What we offer:
True Strategic Ownership - Take full ownership of multi-channel media strategy across high-impact client portfolios in the German market. You will shape investment decisions, define performance frameworks, and directly influence business outcomes at scale. Complex, High-Impact Challenges - Work on diverse and demanding client setups with significant budgets and complexity, offering the opportunity to solve meaningful business challenges and continuously grow your strategic skillset. End-to-End Media Leadership - Operate at the intersection of brand building and performance marketing and leading fully integrated, full-funnel strategies that combine traditional and digital excellence in a truly holistic way. Innovation-Driven Environment - Drive the adoption of cutting-edge media solutions, including advanced AdTech, data infrastructure, and emerging platforms. You will have the space and mandate to push boundaries and elevate digital maturity across clients. Leadership & Team Development - Lead and develop a high-performing team of media experts, with real influence on organizational structure, ways of working, and culture. You will mentor talent, foster innovation, and build scalable capabilities. Continuous Professional Growth - Access ongoing learning opportunities, exposure to industry-leading partners, and the chance to evolve your expertise across both traditional and digital ecosystems at the highest level. Competitive Compensation - We offer a competitive and attractive compensation package that reflects the seniority and impact of the role. All-round covering benefits package – Food vouchers, Gym subsidy, Bicycle-leasing, mental health platforms and other health-focused benefits to provide you with a solid basis to perform well both on and off work.