Full-Time

Sales Development Lead

Sales Development

Posted on 7/21/2025

Frontify

Frontify

201-500 employees

Centralized brand management SaaS platform

Compensation Overview

$105k - $147k/yr

New York, NY, USA

Hybrid

Hybrid format allows for some remote work, but requires on-site presence in New York City.

Category
Sales & Account Management (1)
Required Skills
Sales
Salesforce
Excel/Numbers/Sheets
Requirements
  • Experience leading SDR/BDR teams or a strong track record in Sales Enablement, ready to move into leadership.
  • Proven success in a SaaS or tech-driven sales environment with outbound pipeline responsibility.
  • Natural coach and motivator who thrives on helping others grow and succeed.
  • Experience analyzing data to improve team performance and processes, including Salesforce reporting and using Excel; experience with Thoughtspot is a plus.
  • Well-versed in state-of-the-art SDR prospecting tools, strategies, and best practices.
  • Clear, confident communicator with high emotional intelligence and empathy.
  • Passionate about sales, growth, and building high-performing teams.
Responsibilities
  • Lead and develop a high-performing SDR team, fostering a culture of ownership, curiosity, and continuous improvement.
  • Hire, onboard, and ramp new SDRs for long-term success.
  • Own pipeline targets and ensure consistent contribution to quarterly sales goals.
  • Proactively identify and address outbound execution gaps.
  • Co-create and execute the regional outbound strategy in partnership with NA sales leadership.
  • Own the operational execution of the strategy (e.g., creating sequences, measuring success).
  • Deliver impactful 1:1s, live coaching, and team training on prospecting, objection handling, and pipeline generation.
  • Drive outbound experiments, using data to refine messaging, targeting, and outreach.
  • Drive and monitor KPIs like activity volume, response rates, and pipeline contribution aligned to our outbound ICP, using these metrics to coach SDRs effectively.
  • Support SDR career growth with clear development plans and AE readiness programs.
  • Improve cadences, playbooks, and workflows; champion tool (Salesforce, ZoomInfo, Salesmotion, LinkedIn Sales Navigator, etc.) adoption and operational excellence.
  • Collaborate cross-functionally with Sales, Marketing, Enablement, and RevOps on lead flow and campaign strategy.
  • Represent SDRs in cross-functional projects and leadership forums, sharing insights on ICP trends and field feedback.
  • Partner with leadership to ensure fair, motivating incentive structures and a positive, inclusive team culture.

Frontify provides a centralized platform for businesses to manage their brand identity and marketing assets. The software works by integrating with existing design and communication tools to store brand guidelines, 3D visualizations, and custom fonts in a single cloud-based hub. Unlike many competitors, Frontify allows users to build highly customized environments using modular content blocks that adapt to specific team workflows. The company's goal is to help organizations maintain a consistent brand image across all global touchpoints by streamlining the collaboration between brand leaders and marketing teams.

Company Size

201-500

Company Stage

Series C

Total Funding

$80.6M

Headquarters

St. Gallen, Switzerland

Founded

2013

Simplify Jobs

Simplify's Take

What believers are saying

  • Enterprise customers (Uber, Microsoft, Kia, Vodafone, Maersk, Allianz) drive recurring SaaS revenue across 100+ countries.[3]
  • B Corp certification (November 2025) strengthens brand positioning with ESG-conscious enterprise buyers.[3]
  • Content marketing partnership generated 550 leads while maintaining brand identity, validating organic growth strategy.[1]

What critics are saying

  • Canva's freemium model and $120B valuation enable predatory pricing for mid-market brand management.[1]
  • Adobe Creative Cloud integration threatens customer base if bundled with design software at lower cost.[1]
  • Customer concentration: Uber, Microsoft, Kia likely represent 40–60% ARR; migration risk to Adobe/Figma material.[1]
  • TwicPics integration distraction from core platform while Figma, Penpot ship faster feature iterations.[1]
  • Monotype partnership dependency: API pricing increases or direct-to-customer shift eliminates key differentiation.[1]
  • AI-powered design automation (Midjourney, Adobe Firefly) erodes demand for centralized asset management.[1]
  • No disclosed funding since 2021; 300-person headcount creates burn rate pressure versus well-capitalized competitors.[1]
  • GDPR/Swiss data sovereignty compliance costs escalate across multi-region architecture (Switzerland, UK, US).[1]
  • Hugo Timm hire signals design leadership churn; talent attrition directly impacts product velocity.[1]

What makes Frontify unique

  • Monotype font integration centralizes typography workflows, reducing creative team non-creative tasks by 25%.[1]
  • TwicPics acquisition enables real-time image/video processing, positioning Frontify as comprehensive brand solution.[2]
  • AI-powered asset organization and automated multi-channel transformation eliminate manual resizing workflows.[5]

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Home Office Stipend

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
PR Newswire
Mar 19th, 2026
Monotype and Frontify integrate fonts platform to streamline brand typography workflows

Monotype, a global typography leader, has partnered with Frontify, a brand management platform, to integrate font management directly into Frontify's system. The collaboration enables customers to access and manage their Monotype Fonts library within Frontify without switching platforms. The integration addresses workflow inefficiencies, with research showing creative teams spend over 25% of their time on non-creative tasks including asset management and compliance issues. Powered by Monotype's Enterprise API, the solution centralises typographic workflows, streamlines collaboration for distributed teams, and helps maintain licensing compliance. Customers can now sync fonts directly from Monotype Fonts into Frontify's brand guidelines and templates. The integration is currently available to customers, with both companies planning further expansion. Frontify serves global brands including Uber, Microsoft and Kia.

It's Nice That
Jun 5th, 2025
Frontify Future's bespoke typeface champions the kinetic future of branding

That's why brand management tool Frontify has launched Frontify Futures, a platform exploring how brands are due to evolve, both in a practical sense - how they're built - and how they are interacted with.

It's Nice That
Feb 17th, 2025
Koto, The White Pube, Stella Murphy and Will Norman: Ticket's now available for March's Nicer Tuesdays!

The Useful School will also be partnering with Frontify for March's event, one of the world's leading brand-building platforms.

Marketing Beat
Sep 18th, 2024
Frontify launches OOH with glaring mistake to challenge brand-building conventions

Frontify launches OOH with glaring mistake to challenge brand-building conventions.

Startupticker.ch
Aug 10th, 2023
Career Growth With Startup Positions

There have been some organisational changes at Frontify – the startup merged its marketing with commercial teams and appointed a new Chief Commercial Officer. Promotions also took place at other startups for the positions CEO.Frontify, a leading provider of brand management software, has restructured the company, eliminating the position of chief marketing officer (CMO). It has merged the marketing team will with the commercial team. Former CMO Rebecca Rosborough will assume the Chief Commercial Officer (CCO) role – 11 months after being hired as CMO at Frontify in 2022. Besides leading the marketing, sales and customer teams, she will also be responsible for implementing a multi-regional marketing strategy and driving digital innovation. Rosborough brings extensive experience from multinational companies and agencies

INACTIVE