Full-Time
Home Care Acquisitions Manager
New Business
Posted on 8/23/2025
A Place for Mom
1,001-5,000 employees
Connects families with senior living options
Compensation Overview
$50k/yr
Boise, ID, USA
Remote
 Sales & Account Management (2) |
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- 2+ years of sales experience with a strong background in business development and outbound sales.
- Hunter mentality with proven success in cold calling, prospecting, and closing.
- Highly organized and able to prioritize multiple responsibilities, while meeting or exceeding expectations and sales targets.
- A personal sense of urgency and ability to overcome obstacles.
- Excellent communication and presentation skills.
- Able to properly and accurately enter data into CRM tools.
- Excellent customer service skills.
- Ability to deliver results while working in a fast-paced environment.
- Comfortable with data tracking, analysis and CRM tools.
- Strong computer skills necessary, including Microsoft and Google suites.
- Manage multiple geographical markets with a targeted list of high potential home care agencies to sign in each market, including cold calling and prospecting.
- Educate potential agencies on A Place for Mom’s value, and set expectations for their experience with A Place for Mom and our referral programs.
- Sign on new agencies that meet A Place for Mom’s customer qualifications and regulatory requirements, managing the full sales cycle and closing deals.
- Meet or exceed weekly Key Performance Indicators and monthly sales targets.
- Ensure the success of our new home care agencies by collecting all the information required to complete the signed agreement and transition the new agency to our onboarding team.
- Maintain detailed notes and document all sales activity in our CRM.
- Keep in excellent communication with the Manager of Home Care Acquisitions and prepare reports of weekly accomplishments and achievement of goals.
- Occasional travel may be required.
- Bachelor’s degree preferred
What the company does: A Place for Mom runs a senior living referral service in Canada, helping families and seniors find options such as assisted living, memory care, and retirement communities that fit their needs. How the product works: It uses a large network of care homes and retirement communities to provide personalized recommendations. The service is free for families; communities pay a commission for successful placements, which funds the referral service. How it is different from competitors: It focuses specifically on the Canadian market and relies on an extensive network to tailor recommendations for each family, with a business model that makes the service free for users while earning revenue through commissions from the communities. What the goal is: To help families navigate senior care options and connect them with suitable living arrangements and support.
Company Size
1,001-5,000
Company Stage
Growth Equity (Venture Capital)
Total Funding
$184.5M
Headquarters
Seattle, Washington
Founded
2000
Simplify's Take
What believers are saying
- Millennials at 26% of 63M caregivers enable CMO Chris Milone's Meta, TV, YouTube expansion.
- $175M funding in 2022 values APFM over $1B for acquisitions and home care growth.
- CEO Tatyana Zlotsky since May 2024 drives innovation with Margaret Cabell as CRO.
What critics are saying
- Awards 'Best of Senior Living' to neglectful facilities spark lawsuits and exodus.
- AI chatbots automate recommendations, obsoleting 400 advisors in 18-24 months.
- SeniorLiving.org erodes referrals with unbiased reviews in 6-12 months.
What makes A Place for Mom unique
- Commission-based referrals connect families free to 30K+ U.S. and Canada facilities.
- 400 local advisors deliver personalized senior living recommendations.
- 2025 State of Caregiving Report positions as thought leader via Morning Light research.
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Benefits
401(k) Company Match
401(k) Retirement Plan
Dental Insurance
Health Insurance
Vision Insurance
Paid Vacation
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↑ 0%A Place for Mom, a senior care referral marketplace, has hired Chris Milone as chief marketing officer to revamp its marketing strategy for younger caregivers. Milone previously held CMO roles at Best Egg and KeyBank's Laurel Road. The company is pivoting from its heavy reliance on Google ads to reach millennials, who now comprise 26% of America's 63 million caregivers, up from 23% in 2015. The median caregiver age is 49.6. Milone plans to increase spending on connected TV and Meta whilst ensuring the company's content appears on AI chatbots. He's also leveraging YouTube and social media creators to position A Place for Mom as an industry voice, focusing on helping caregivers prepare before crises occur rather than responding to emergencies.
For second year in a row, Morning Light Strategy leads national caregiving research for A Place for Mom. The 2025 State of Caregiving Report highlights important findings about family caregiver challenges. Caregiving in the US continues to evolve, shaped by longer lifespans, changing family dynamics, and growing pressure on informal caregivers. For the second year in a row, Morning Light Strategy partnered with A Place for Mom to conduct a national study exploring how caregivers experience this reality day to day. The findings from this year's research informed A Place for Mom's newly released 2025 State of Caregiving Report, which examines caregiving not just as a set of tasks, but as a lived consumer journey shaped by emotion, tradeoffs, and ongoing decision-making. Following its initial caregiving study with A Place for Mom in 2024, this second wave of research reflects a continued commitment to understanding caregivers as people navigating complex roles, responsibilities, and life transitions. While each annual study captures a fresh snapshot of caregiving today, one throughline remains consistent: caregiving decisions do not happen in isolation. They unfold over time, influenced by family dynamics, financial realities, emotional strain, and access to information and support. This year's work builds on that foundation with new data, updated perspectives, and continued focus on how caregivers experience care planning in real life. Research designed for public understanding and real-world impact This study was designed to support a public-facing report intended for broad audiences, including caregivers themselves, industry leaders, and policymakers. The insights from the 2025 State of Caregiving Report have already contributed to national conversation around caregiving, including coverage in Forbes. Caregiving touches millions of households, yet is often framed narrowly or abstractly. By grounding this research in caregivers' lived experiences, the goal is to create a clearer, more human understanding of what caregiving looks like today and where support systems fall short. About Morning Light Strategy: Morning Light Strategy is an insights & advisory agency on a mission to help brands, agencies, and innovators understand consumers through the lens of life transitions - reframing aging, caregiving, and longevity as opportunities for growth and connection. About A Place for Mom: A Place for Mom is a leading online platform connecting families searching for senior care with a team of experienced local advisors providing insight-driven, personalized solutions. As the nation's leading senior advisory service, A Place for Mom's mission is to enable caregivers to make the best senior living decisions for their loved ones. To learn more, visit: www.aplaceformom.com
Leading digital platform for finding addiction and mental health treatment continues growth with addition of former A Place For Mom CEOMADISON, Wis., May 8, 2025 /PRNewswire/ -- Recovery.com, the global platform that connects families and individuals to mental health and addiction treatment options, added veteran healthcare leader Sean Kell to its Board of Directors and its investor group.Kell is currently the Chief Executive Officer of MD², a concierge medicine group with 29 practices across 13 states. He brings a strong track record of building successful businesses in online marketplaces, digital innovation, and product management—expertise that aligns seamlessly with Recovery.com's mission.Most notably, Kell served for eight years as CEO of A Place for Mom, where he led the senior living marketplace's brand strategy and business expansion. Prior to that, he held key leadership roles at Expedia, overseeing Hotels.com and later managing Expedia.com's global online travel operations. His experience also includes senior positions at renowned organizations such as Starbucks, McKinsey & Company, and IBM."I'm excited to join the team at Recovery.com as both a board member and investor," said Kell. "Spending time with the remarkable team in Madison was one of the most inspiring moments of my career. I'm eager to contribute to the company's growth and share insights from my experience in scaling digital marketplaces, building consumer-facing brands, and fostering high-performing cultures."Recovery.com, with its growing network of more than 21,000 treatment centers worldwide, last year ranked #196 on the Inc
A Place for Mom (APFM), a leading senior care advisory service in the U.S., secured $175 million in funding, valuing the company at over $1 billion. APFM connects families with senior care providers, offering services like assisted living and home care. The platform, with over 400 local experts, serves over 300,000 families annually. APFM's growth strategy includes acquisitions and partnerships, expanding from institutional to home care services across the U.S. and Canada.
A Place for Mom awarded these facilities its "Best of Senior Living" award for providing "exemplary care and support to aging loved ones" - based, it said, on user reviews, which are often anonymous.