B

Basis Technologies

Platform-independent application development tools

Integrated Media Planner

Full-Time
$61k - $76k/yr
Junior
Remote in USA
RemoteRemote within the United States.
Growth & MarketingPerformance & Paid Marketing

About the job

Requirements
  • At least 2 years of experience in digital media planning and buying.
  • Understanding of and interest in programmatic media and real-time bidding.
  • Experience working alongside a Demand-Side Platform.
  • Strategic thinking and proactive client service skills.
  • Strong written and verbal communication skills.
  • Strong issue-resolution and problem-solving capabilities.
  • Ability to work effectively in a cross-functional team environment.
  • Intermediate to advanced Excel and PowerPoint skills.
  • Commitment to creating inclusive, respectful environments where all voices are valued and supported.
  • A thoughtful approach to collaboration, design, and decision-making that prioritizes equity, access, and continuous learning.
Responsibilities
  • Develop and monitor media plans.
  • Manage media fundamentals education while stewarding media execution for a suite of clients.
  • Leverage knowledge of the digital media landscape and Basis products and solutions to craft media planning recommendations tied to overarching strategy.
  • Deliver integrated media plans across all media channels with clear rationale.
  • Maintain knowledge of syndicated media tools and how they contribute to the planning task.
  • Collaborate with the analytics team to align media strategies and reporting deliverables with business objectives and success measures.
  • Negotiate with vendors to secure the best available inventory and pricing for clients.
  • Provide guidance and assist in shaping key performance indicators for strategic media plans.
  • Cultivate internal relationships with associate media planners, ad operations, campaign analytics, and search and social media buyers.
  • Provide solutions-oriented client service.
  • Contribute to campaign performance, client satisfaction, and retention while working with Integrated Client Solutions and Client Development teams.
  • Manage insertion orders, post-insertion-order media plan revisions, and publisher insertion-order approvals for each campaign.
  • Actualize campaigns so campaign budgets and key performance indicators are met and delivered in full.
  • Assist Finance with billing executions and discrepancies.
  • Complete traffic sheets and assist with gathering creative assets and instructions as needed.
Desired Qualifications
  • Hands-on demand-side platform buying experience.
  • Previous holistic media planning experience.
  • Experience working with a third-party ad server.
  • Experience with digital reporting dashboards such as Datorama.
  • Experience in holistic media planning focused on search and social.
  • Basis certification.
  • Passion for staying current with the latest research and media tools to guide recommendations.

About the company

BASIS International Ltd provides platform-independent application building blocks and development tools, including the sixth generation BBx® using Java technology, PRO/5® and Visual PRO/5® for high-performance client/server systems, and Desktop Apps with a zero deployment strategy, catering to global companies' customized business solutions.

Company Size

1,001-5,000

Company Stage

Later Stage VC

Total Funding

$133.6M

Headquarters

Chicago, Illinois

Founded

1985

Get referred to Basis Technologies

See people who can refer or advise you