KFC Marketing Senior - Brand Manager
About the job
- A Bachelor of Science degree with a major in marketing is required.
- At least 8 years of marketing experience in the FMCG or retail industry is required.
- Co-branding experience is required.
- New product launch experience is required.
- Fluency in written and spoken English, including presentation, is required.
- Excellent Excel, Word, and PowerPoint skills are required.
- Data analysis skills and numerical sensitivity are required.
- Passion for food is required.
- Strong logical and strategic thinking, analytical, presentation, communication, organizational, and time-management skills are required.
- Ability to work at a fast retailer pace is required.
- Ability to handle multiple projects and details simultaneously is required.
- Ability to work under pressure is required.
- A positive, self-driven, motivated, results-oriented, adaptable, open-minded, and collaborative approach is required.
- Lead the chicken category and group-meal occasions.
- Manage the portfolio, new product development, menu, and pricing to drive overall top-line and bottom-line business performance.
- Define the product pipeline and menu strategy to meet consumer needs and achieve market acceptance.
- Lead sauce strategy to find the best combinations with chicken flavors.
- Localize brand positioning into market-specific touchpoints and execution.
- Work with agency partners to develop integrated marketing communications aligned with the brand and in-store activations.
- Collaborate with cross-functional teams to implement marketing plans.
- Develop promotional proposals based on financial analysis, review them with cross-functional partners, and conduct post-tracking evaluations.
- Manage internal processes, sales analysis, and promotion planning and execution.
- Handle day-to-day business operations for the assigned product layer.
- Manage the social agency to deliver a consistent, relevant, and distinctive brand tone.
- Review and control the advertising and promotion budget monthly.
- An MBA is preferred.
About the company
Jardine Restaurant Group (JRG) runs a large network of quick-service restaurants in Asia, operating more than 1,000 outlets under the KFC, Pizza Hut and PHD brands in Hong Kong, Macao, Myanmar, Taiwan and Vietnam. It serves customers with dine-in, takeout and delivery options through its franchised brands, using standardized menus, store formats and supply chains to provide meals made from recognizable recipes. The company differentiates itself by leveraging its size, cross-brand capabilities and strong backing from Jardine Matheson, along with a large, diverse workforce (about 25,000 employees) and a focus on people, collaboration and sustainability to support steady growth. JRG’s goal is to share the simple joys of food with customers by expanding its footprint, improving operations and maintaining long-term partnerships with franchisees and suppliers.
Company Size
201-500
Company Stage
N/A
Total Funding
N/A
Headquarters
N/A
Founded
N/A
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Simplify's Take
What believers are saying
- Piramal Alternatives funded expansion on July 7, 2026, signaling lender confidence.
- BOS-JRG targets $15 million revenue within five years, opening a new product line.
- JRG's established OEM relationships across India support cross-selling into passenger vehicles and two-wheelers.
What critics are saying
- Piramal's ₹125 crore credit deal raises leverage during capacity expansion and acquisitions.
- BOS-JRG's December 2026 launch must hit OEM qualification fast, or revenue slips.
- Eight plants plus a new JV create execution risk that can crush cash generation.
What makes JRG unique
- JRG Automotive builds powertrain-agnostic injection-molded parts across eight Indian plants.
- BOS-JRG Automotive Systems adds German shading technology and cargo-management know-how.
- JRG serves two-wheelers and passenger vehicles, reducing dependence on one drivetrain platform.
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