JRG

Operates fast-food brands across Asia

Senior Marketing - Brand Manager

Brand & Creative MarketingConfirmed live in the last 24 hours

Full-timeTaiwanNo salary listedIn-person

About the Job

Requirements

A Bachelor of Science degree with a major in Marketing is required.
At least 8 years of marketing experience in the FMCG or retail industry is required.
Co-branding experience is required.
New product launch experience is required.
Fluency in written and spoken English, including presentation, is required.
Excellent skills in Excel, Word, and PowerPoint are required.
Strong data analysis and numerical aptitude are required.
Strong logic, strategic thinking, analytical, presentation, communication, organization, and time-management skills are required.
Ability to handle multiple projects and details simultaneously is required.
Ability to work under pressure and adapt to a fast-paced retail environment is required.
A self-driven, motivated, results-oriented, adaptable, and open-minded approach to teamwork is required.

Responsibilities

Lead the chicken category and group meal occasions, including portfolio management, new product development, menu and pricing, and overall topline and bottom-line business performance.
Define the product pipeline and menu strategy to meet consumer needs and market acceptance.
Lead sauce strategy to create suitable combinations with chicken flavors.
Localize brand positioning into market-specific touchpoints and execution.
Work with agency partners to develop integrated marketing communications aligned with the brand and in-store activations.
Collaborate with cross-functional teams to implement marketing plans.
Construct promotional proposals based on financial analysis, review them with cross-functional teams, and evaluate post-promotion results.
Manage internal processes, sales analysis, and promotion planning and execution.
Manage day-to-day business operations for the assigned product layer.
Manage the social agency to deliver a relevant and distinctive brand tone consistently.
Review and control the advertising and promotion budget monthly.

Desired Qualifications

A Master of Business Administration is preferred.

Job Responsibilities:

Job Scope

?Lead overall chicken category and group meal occasions

?Including portfolio management, new product development, menu & pricing to manage overall topline and bottom-line business performance.

?Define product pipeline and menu strategy to meet consumer needs and market acceptance

?Localize brand positioning into market specific touch point and execution

?Work with agency partners to develop IMC to align with brand world and in store activations

?Collaborate with cross-functional team for marketing plan implementation

?Responsible for day-to-day business operation for assigned product layer

?Manage social agency to deliver relevant and distinctive brand tone consistently

	Key Responsibilities AND % OF TIME SPENT ON EACH
40%		Lead overall chicken category and group meal occasions Including portfolio management, new product development, menu & pricing to manage overall topline and bottom-line business performance. Define product pipeline and menu strategy to meet consumer needs and market acceptance Lead sauce strategy to map with chicken flavor for the best combination Work with agency partners to develop IMC to align with brand world and in store activations Collaborate with cross-functional team for marketing plan implementation
40%		Construct promotional proposals based upon financial analysis, and review with cross functions, and post-tracking evaluation Manage Internal process; Sales analysis; Promotion planning/execution
20%		Responsible for day-to-day business operation for assigned product layer Manage social agency to deliver relevant and distinctive brand tone consistently Monthly review and control on A&P budget
100%

Requirements:

Qualifications:

1.Minimum education requirement

•BS Degree with major in marketing. MBA is preferred.

2.Relevant experience and minimum years required

•At least 8 years of experience in marketing experience (FMCG/ Retail industry)

•Co-branding experience

•New product launch experience

3.Basic skills requirements

•Passion in food

•Good in data analysis and sensitive to numbers

•Good communication skills

•Strong logic and strategic thinking, analytical skills, presentation, communication, organization, and time management skills

•Fluent in English writing, speaking and presentation

•Excellent Excel, Word, and PowerPoint skills

•Agile working attitude and can accept fast retailer speed& tempo

•Demonstrated ability to handle multiple projects and details simultaneously

•Ability to work well under pressure with time management

•Positive thinking, self-driven, motivated, results oriented, adapt to change and open-minded for teamwork

About the Company

JRG

Operates fast-food brands across Asia

Jardine Restaurant Group (JRG) runs a large network of quick-service restaurants in Asia, operating more than 1,000 outlets under the KFC, Pizza Hut and PHD brands in Hong Kong, Macao, Myanmar, Taiwan and Vietnam. It serves customers with dine-in, takeout and delivery options through its franchised brands, using standardized menus, store formats and supply chains to provide meals made from recognizable recipes. The company differentiates itself by leveraging its size, cross-brand capabilities and strong backing from Jardine Matheson, along with a large, diverse workforce (about 25,000 employees) and a focus on people, collaboration and sustainability to support steady growth. JRG’s goal is to share the simple joys of food with customers by expanding its footprint, improving operations and maintaining long-term partnerships with franchisees and suppliers.

Company size: 201-500
Company stage: Not listed
Total funding: Not listed
Headquarters: Not listed
Founded: Not listed

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