Full-Time
User Acquisition Manager
Posted on 4/30/2024
AI-powered personalized fitness app
AI & Machine Learning
Consumer Goods
Senior
Columbia City, IN, USA
Required Skills
Tableau
Marketing
Data Analysis
Excel/Numbers/Sheets
Google Analytics
Requirements
- 3+ years of experience in User Acquisition
- Experience in working with the Health & Fitness industry, knowledge of the market and audience
- Proven track record of successfully managing user acquisition campaigns and driving growth in web and app
- Having experience in launching projects/sources from scratch, understanding how to grow marketing spend
- Experience with budgets starting from 500k monthly
- Familiarity with web and app analytics tools like Google Analytics, Amplitude, AppsFlyer, Tableau, etc
- Understanding how metrics are built to analyze the effectiveness of app/web purchasing: LTV, ROAS, cohorts
- Understanding how SKAd Network attribution works
- Strong analytical skills, proficiency with Excel/Google sheets
- Fluent English level
Responsibilities
- Effectively managing and scaling campaigns in the Paid Social channels (Meta, TikTok, Twitter, Snapchat, etc), monitor performance, and make data-driven decisions to achieve KPIs such as CR, CAC, ROAS
- Efficiently managing a budget of $50-$100k daily
- Creating hypotheses for testing new setups of creatives and audiences
- Working closely with the creative team: brainstorming new ideas for creatives, researching competitors' creative approaches, assigning creative tasks, testing new assets
- Making regular reports on campaign performance
Zing Coach™ is a compelling workplace as it integrates AI and computer vision technology to offer highly personalized fitness solutions. The company is at the forefront of crafting sophisticated, tailored workout programs, and investing in AI and cutting-edge tech highlights its commitment to both innovation and the personal development of its employees in the fast-growing fitness tech industry.
Company Stage
N/A
Total Funding
N/A
Headquarters
Munich, Germany
Founded
2021
Growth & Insights
Headcount