Marketing Measurement & Effectiveness Analyst

At Timberland, we’re a force of nature. We’re a team that steps outside, works hard together, and moves the world forward. The brand is widely recognized as the arbiter of boot culture. With a rich heritage of craftsmanship and an eye toward the future, Timberland has a decades-long commitment to make products responsibly, protect the outdoors, and build community.

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with an team of fun, adventure-loving people, Timberland just may be the place for you. 

To learn more about our values and our culture, visit Timberland Careers or www.timberland.com.

Timberland: Analyst, Marketing Measurement & Effectiveness

What will you do?

The Analyst, Marketing Measurement & Effectiveness will lead the efforts to measure, optimize, and report on all working marketing investments. Working within the North America Marketing organization, they will regularly collaborate with full marketing organization, the Americas business organization, our global brand partners, and external agencies. This role will be pivotal in setting the objective framework for marketing and helping drive clear, measurable incremental results. This role reports to the Senior Manager of Media, Retention and Analytics. It is a hybrid role, working 3 days/week out of our headquarters in Stratham, NH.

Let’s break down that day-in-the-life a bit more.

• Lead the creation of best-in-class marketing reporting, blending platform and business data through data visualization to help marketing leadership have better insight into holistic marketing performance.
• Working with key regional marketing leads to help them better understand and optimize their channels through data visualization and storytelling.
• Partner with regional teams on A/B testing, brand lift studies, and all other forms of data backed learning agendas with the intent of driving constant organizational growth.
• Partner with Sr Manager on setup and review of all major measurement milestones with key agency and media partners. Help establish new processes of communicating learnings across regional, global, and corporate organizations.
• Partner with Sr Manager on ad hoc reporting requests to help identify consumer trends, understand business challenges, and determine opportunities to help achieve short-term and long-term business objectives for the region.
• Partner with Sr Manager to continue to develop best in class marketing measurement by blending Mixed Media Modeling, Incrementality Testing, and Attribution to create a clear statistical perspective on investment choices.
• Manager bi-annual data collection process for our Mix Media Modeling Studies and help establish key business questions and associated needs.
• Become the subject matter expert on marketing measurement techniques including incrementality, mixed media modeling and 3rd party data platforms.

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 3+ years of experience and professional achievements or a Bachelors/Master’s with a distinct focus in Marketing Measurement/Analytics.

The foundation skills you will need in this position are:

• Excellent data analytics skills with hand on experience with data visualization tools such as Tableau, Looker, or PowerBI.
• Proven ability to translate complex data into simple, actional stories for key business partners.
• Experience working with digital marketing data set platforms like Salesforce Marketing Cloud, GA4, Meta Ads Manager, Google Ads, and TikTok Ads, with a focus on analyzing performance metrics and extracting actionable insights.
• Strong interpersonal skills to create and foster relationships across the organization based on trust and transparency.
• A foundational understanding of the core principles of marketing measurement and modern marketing measurement frameworks.

There are also a few skills that are not required but preferred.

• Certifications with Tableau, PowerBI, Looker, or other popular data visualization tools
• Certifications in platforms like Google Ads, Meta Business Manager, or TikTik Business Manager
• Experience with Consumer Data and Consumer Data Insights
• Experience with 3rd party data platforms like SimilarWeb, SEMRush, Google Trends or other data research platforms.
• Experience with website infrastructure and data tracking

Now WE have a question for YOU.

Are you in?

Hiring Range:

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com  and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you require accommodations during the application process, please contact us at [email protected]. VF will provide reasonable accommodations for qualified individuals to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.