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PAYBACK

Digital loyalty and data ecosystem

Marketing Manager Multichannel Marketing & Strategy

Marketing Generalist & ManagementPosted on Nov 11
Full-timeMunich, GermanyNo salary listed

About the Job

Requirements

  • A university degree with a focus on marketing or a comparable qualification.
  • Several years of professional experience in marketing, sales marketing, or a comparable environment.
  • Strong conceptual and analytical skills, the ability to quickly grasp complex topics, and the ability to present them understandably.
  • Relevant multichannel marketing experience across offline, online, and mobile channels, from target group definition to performance analysis of relevant KPIs such as CPO or CPM.
  • Business-fluent German and English skills.
  • Strong communication skills, the ability to work effectively across interfaces, and a hands-on mentality.

Responsibilities

  • Serve as the point of contact for PAYBACK partners on marketing and CRM topics, and work with them to develop customer activation and loyalty solutions.
  • Design marketing campaigns and CRM measures.
  • Prepare compelling presentations and present content to internal and external stakeholders.
  • Prepare performance KPIs and derive optimization potential from them.
  • Manage projects in cross-functional teams to implement marketing concepts.

About the Company

PAYBACK

Digital loyalty and data ecosystem

PAYBACK operates Europe’s leading loyalty and data ecosystem. It runs a digital platform where shoppers earn points for purchases with a network of partner brands, using a mobile app and loyalty card to track activity and deliver rewards. How it works: Customers link purchases to their PAYBACK account, accumulating points that can be redeemed for rewards or discounts. The system uses purchase data to personalize offers and recommendations while providing partners with insights about consumer behavior. How it stands out: PAYBACK combines loyalty services with a large-scale data-driven platform across many European markets, offering a broad partner network and customer-centric promotions that are tailored through data insights. Goal: To deepen shopper engagement and partner value by turning shopping activity into rewards and actionable consumer insights, creating a scalable loop that benefits both sides.

Company size
1,001-5,000
Company stage
Not listed
Total funding
Not listed
Headquarters
Gurugram, India
Founded
2000

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