Brand Designer

About Fable Security

AI-driven threats and human error are today’s biggest enterprise security risks. Cybercriminals don’t hack systems—they exploit people. Human errors drive 70% of security breaches, making human behavior the primary and growing attack surface. At Fable, we believe that the right tools can convert people from targets to another layer of defense.

Fable is the human risk platform that directly shapes employee behavior. Designed for simplicity and enterprise scale, our agentic platform synthesizes complex employee data, pinpoints risky behaviors, and deploys highly relevant interventions to people automatically, in real time, right where they work.

Backed by Redpoint Ventures and Greylock Partners and founded by early Abnormal Security team members, Fable is solving cybersecurity’s biggest challenge in a multi-billion-dollar market. Our team includes alumni from Meta, Twitter, Flexport, and top-tier universities like Waterloo, Columbia, Berkeley, Purdue, CMU, Stanford, UCLA, and USC. We are experiencing explosive growth, making this a career-defining opportunity to join and shape the future of security.

What You’ll Do

As a Brand Designer at Fable, you’ll define and evolve the look, feel, and voice of our brand—helping shape how the world experiences Fable across every touchpoint. You’ll translate our mission into compelling visual storytelling that is consistent, memorable, and impactful.

Responsibilities

• Define and steward Fable’s brand identity across all channels, ensuring consistency between marketing, product, and internal communications
  

• Design marketing collateral, including, but not limited to social media assets, event branding, one-pagers, presentation decks, sales enablement materials, and video assets
  

• Partner with product design to bring marketing visuals into the product experience—for example, in briefing content, compliance modules, and in-product storytelling
  

• Collaborate closely with marketing, product and recruiting teams to create assets that engage prospects, customers, and employees.
  

• Support the development of an employee and recruiting brand that communicates Fable’s culture and values
  

• Evolve the brand guidelines and systems to scale with the company’s growth
  

About You

You’re a multidisciplinary designer who thrives at the intersection of brand and product. You can translate abstract concepts into crisp, compelling design, and you love shaping a brand that stands out in a crowded market.

Qualifications

• Proven ability to build a brand from 0–1 (preferably in B2B SaaS, security, or adjacent industries), including defining brand identity, creating visual systems, and delivering marketing design across channels such as social, events, sales, and product touchpoints.

• A strong portfolio demonstrating expertise in brand identity, digital and print collateral, and marketing design

• Ability to work across mediums—web, print, motion, and social—with an eye for cohesive storytelling

• Strong collaboration skills, especially working with marketing, product, and leadership stakeholders

• Detail-oriented with excellent typography, layout, and visual hierarchy skills

• Bonus: Experience bridging marketing and product design, or designing recruiting/employer brand campaigns

Why Join Fable

• Help define the brand identity of a fast-growing security company
  

• Influence not just how the world sees Fable, but also how our employees and customers experience it
  

• Backed by top-tier investors and led by experienced operators in security and product
  

• Join a mission-driven, collaborative team working on hard and important problems
  

The estimated salary range for this position is estimated to be $140,000 - $200,000/year. Total compensation for this position may also include Restricted Stock units, sign-on bonus and other potential future incentives. Final compensation will be determined by individual qualifications, work experience, skills, and other factors.

Fable Security is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by law.

Benefits & Culture

Fable is a hybrid working environment, currently working in HQ in San Francisco 3 days a week.

Our benefits include (but not limited to): Medical, Dental, and Vision, 401(k) Plan, FSA, HSA and Commuter Benefit Plans, Flexible Time Off.