Local Media Specialist
Publicis Groupe
Local Media Specialist
Publicis Groupe
Runs advertising and digital transformation services
Ignite your career as a Local Media Specialist in the Publicis Media Exchange! As an experienced Media Investment Professional, you already know that Local Media is dynamic, and more crucial than ever, providing clients with market-specific strategies that maximize results while reducing waste. Publicis Media Exchange has re-imagined Local Media bringing together our Collective, Digitas, Razorfish, Spark, Starcom, Infinite Roar and Zenith agency leads. Discover the difference that PMX has to offer. Join our team and use your passion for Sports and Sponsorships across Local Video and Audio. Become part of a team that provides one of the most exciting functions in The Publicis Media Exchange!
The specialist role brings deep expertise to evaluating sports, specials and live events. This role is constantly in tune to the evolving measurement methodologies and provides the foundational data critical to company and client success.
As a Specialist, you will:
If you have 5+ years of experience in Local Video and Audio Investment and specific television and radio knowledge. If you are approachable, collaborative, responsible, and accountable. If you exhibit sharp attention to detail and stay organized in a fast-paced environment. If you have proficient knowledge of Excel and experience with OX, and Prisma media platforms. If you have a strong understanding of local media measurement (Nielsen and Comscore), then this could be an outstanding opportunity for you!
Be passionate about Local Sports, Specials and Live Event Media
Collaborate with Analytics team to evaluate recommendations of Event Programming, using best in class diagnostics
Collaborate with Brand Agency Strategy and Investment Leadership, contributing ideas and innovation, to continuously grow our industry-leading Event Programming practice
Partner with Analysts, Negotiators and Client Leads to deliver creative and targeted elements to Agreements, ensuring Client objectives are optimized and goals can be measured and met
Collaborate with various Stakeholders involved in Event activation, including Publicis Sports Experts (PSE), the Publicis Media National Team, Client Leadership, Sellers and Financial Resources
Ability to activate media buys in Agency systems, including Mediaocean and Hudson MX
Monitor and deliver Proof of Performance and KPIs for active campaigns at each stage for assigned clients and DMAs-pre-launch, inflight, quarterly, and annually; work jointly with Brand Agency teams on post-performance results as prescribed by our Clients
Be comfortable building presentations and presenting work to a variety of audiences, both in-person and virtually
Be at ease with Sales Management Relationships, recognizing the high stakes of valuable inventory, ensuring you represent the client voice to convey what is needed and how it is delivered
Bring to the role established and clear writing and verbal skills, with the ability to easily socialize often complex data and scenarios, with a solutions-focused approach
Provide any relevant intel in these areas in HOT SHEET to provide useful and beneficial insights and information to our Negotiators and Leads related to Sports, Specials, and other Live Media Events
Become proficient in Marcel and Lion Box, along with other departmental assets
Use AI tools to help summarize market information, vendor proposals, and campaign performance data to support local buying decisions
Use AI to assist with post-buy analysis, billing reviews, reporting, and campaign documentation
1-3 Years in Local Media Investment (specific knowledge in local TV, Cable, Streaming, Audio) with a deep history of Sports, Specials, Live event media
Strong collaboration skills, experience working across groups
Deep, rooted understanding of Local Investment measurement, with forensic expertise in Nielsen & ComScore local data
Strong Presentation skills, including how to build the presentation
Successful project management capabilities, including the know how to prioritize in a fast paced, high-volume environment
Must be proficient in media platforms, specifically Mediaocean
Advanced knowledge and use of Micro Excel, PowerPoint, Outlook, and Teams
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].
All your information will be kept confidential according to EEO guidelines.
Runs advertising and digital transformation services
Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.
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