Management & Marketing Assistant Intern

INTERNSHIP – Robinette’s Gun & Archery (Outdoor Sporting)– Management & Marketing Assistant – IWS

Division: Academic Affairs                                                                Department: Career Pathways 2

Experience: Experienced                     

Job Code:                                       GL Code:

Supervisor of Student Employee(s): Angela Lockhart, Lora Compton

FWS, IWS, or Grant Funded:  ☐ FWS,  ☐  IWS,   ☒ Grant Funded

Avg. Hours/Week:  ☐ 1-5,  ☐  6-10,  ☒  11-15,  ☐  16-20 Total 80 hours/semester

Requested Start Date: 01/12/27                       Term of Position:  ☐  Summer,   ☐ Fall,   ☒ Spring

Robinette’s is a family-owned business that has been selling outdoor sporting equipment and apparel since 1983.  This means they have seen a lot of young hunters grow up. They have a large selection of brand names that hunters and sportsmen can rely on. Robinette’s is a small business whose team truly appreciates swapping stories and helping people find the right gear so they can get the most out of what they buy. Robinette’s goal is to provide knowledgeable and friendly service to every customer.

For a specialty retailer like Robinette’s, a Management & Marketing intern bridges front-of-house customer engagement with back-of-house operations. Small, independent outfitters face distinct modern challenges: preserving decades of authentic community trust while modernizing digital outreach, optimizing retail floor flow, and capitalizing on outdoor seasonality.

Responsibilities and Career Competencies:

• Capture authentic, day-to-day store content (showcasing new inventory drops, trade-ins, counter setups, and customer milestones). (C, P, CSD, T)
• Plan and execute a content calendar anchored in Appalachian hunting seasons, local tournaments, and manufacturer promotions. (C, TW, P, CSD, CT, CTR, T)
• Modernize digital presence across social media platforms and local community boards. (C, P, CSD, CTR, T)
• Analyze high-traffic store zones and optimize end-cap displays for apparel, accessories, and seasonal consumables. (C, TW, CSD, CT)
• Work with store leadership on supplier order scheduling, standard operating procedures (SOPs), and opening/closing operational checklists. (C, TW, T)
• Evaluate customer foot-traffic patterns to recommend visual merchandising improvements. (C, TW, CSD, CT, CTR, L)
• Coordinate in-store clinics, manufacturer demo days, or seasonal promotions (e.g., pre-season bow tuning days, youth archery clinics, wild game check-in events). (C, T, CSD, CTR)
• Partner with regional conservation groups, archery leagues, or outdoor recreation clubs to build local goodwill and foot traffic. (C, TW, P, CSD, CTR, L)
• Assess the customer buying journey—from phone inquiries to counter service and special orders. (C, P, CT, T)
• Explore or pilot a low-friction customer loyalty or service-reminder system (e.g., annual bow stringing or maintenance check-ups). (TW, P, CSD, CT, L)
• Other duties shared among employees, such as organizing and light cleaning. (TW, P)

Competencies/Skills: Communication (C), Teamwork (TW), Professionalism (P), Career & Self Development (CSD), Critical Thinking (CT), Community Transformation (CTR), Leadership (L), Technology (T)

Qualifications:

• Enrolled full-time and in good standing at UPIKE.
• Interest in business management and marketing.
• Students with coursework, experience, or academic interest in management and/or marketing.
• Preferred interest in and knowledge of outdoor sports and types of inventories supplied.
• Preferred business management / marketing pathway with demonstrated prior knowledge, education, skills, or experience related to the work.

In the following sections check all boxes that apply to your job.

Computer Skills:  ☒  Word,  ☒  Excel,   ☐ PowerPoint,    ☒Canva,   ☒ Social Media & New Technology,                     ☒  Other: _____________

Other Skills:  ☒  Attention to detail,  ☒  Strong active listening abilities,  ☐  Public speaking,                 ☒  Written & verbal communication,  ☒  Customer focused,  ☒  Willingness to learn new things

Work Schedule:    ☐ Su ___ to ___;  ☐  M ___ to ___;  ☐  T ___ to ___;  ☐  W ___ to ___;  ☐  R ___ to ___;                ☐  F ___ to ___;  ☐  Sa ___ to ___;  ☒    Schedule determined with communication between intern and supervisor and based upon intern’s class schedule.

Work Conditions:  ☒  Heat,  ☒  Cold,  ☒  Odors/Smoke,  ☐  Toxic Agents,  ☒    Dust,  ☒ Machinery,           ☐  Light Intensity, ☒  Noise,  ☐  Vibrations,  ☐  Wetness,  ☒  Humidity,  ☐  Electrical Currents,                 ☐  Other: _________________________

Physical Demands:  ☒  Keyboarding,  ☒  Reaching/Handling,  ☒  Stooping/Kneeling,                              ☒    Crouching/Crawling,  ☒  Pushing up to _50_ lbs.,  ☒  Pulling up to _50__ lbs.,  ☒  Lifting up to _50__ lbs.,      ☒  Carrying up to _50__ lbs.,  ☐  Climbing,  ☐  Balancing,  ☐  Other: ___

Number of Positions: 1

Pay Rate: [Leave Blank]

Location: Robinette’s Gun and Archery | 6282 Zebulon Hwy | Pikeville, KY 41501 | 606-631-4867

Additional Comments:

• Student must work a minimum of 80 hours in the semester. Student must enroll concurrently into CVL 401: Integrated Internship Experience and successfully complete this course. Student will enroll in the 2 credit hour option for this position.

Application Notes: Resumes and applications will be reviewed to determine if you meet the required qualifications for the position. If it is determined that you meet the required qualifications, your application materials will be used to identify a top group of the most highly qualified candidates. The University of Pikeville is an equal opportunity employer committed to assembling a diverse, broadly trained faculty and staff. The University of Pikeville does not discriminate on the basis of race, ethnicity, color, sex, gender, gender identity, sexual orientation, religion, national origin, age or disabilities in its programs, activities, hiring, or the admission of students.