How you’ll make an impact:

• Lead proactive strategic planning for video content, aligning with business objectives and key stakeholder needs, including integration with marketing, sales, and product development.
• Coordinate video production efforts with product launches and go-to-market strategies while staying abreast of industry trends and innovative techniques to enhance brand impact.
• Develop an annual video strategy aligned with marketing and company objectives.
• Conceptualize and produce multimedia content like podcasts, case studies, promotional, product, and marketing videos.
• Address diverse international and multi-language needs.
• Lead brainstorming, scripting, storyboarding, and resource allocation for project success.
• Collaborate with creative teams for innovative content ideas and maintain high-quality standards, ensuring compliance with legal and company standards.
• Develop and oversee production schedules for timely project execution.
• Manage logistics for video shoots, including location selection and equipment management.
• Coordinate the entire production process, aligning it with marketing strategies and company goals.
• Lead and mentor a team of internal video production specialists, fostering a collaborative and creative environment and enhancing team skills and performance.
• Coordinate logistics for crew, talent, and equipment to ensure smooth operations.
• Foster a culture of innovation by encouraging the team to adopt and experiment with new tools and creative techniques in video production.
• Oversee and conduct video and sound editing, format selection, media import, and raw media organization.
• Enhance productions with graphics, titles, music, voice-overs, sound effects, and closed-captioning.
• Collaborate with internal and external stakeholders on project pricing and requirements.
• Maintain effective relationships with third-party agencies and internal teams.
• Manage and curate the company’s video library and oversee external video channels.
• Perform regular audits of video platforms for performance and compliance.
• Diligently monitor and analyze video and broadcast metrics to extract key insights, guiding strategic refinements for enhanced effectiveness.
• Assess Return on Investment (ROI) and quantify the business impact of video content, enabling data-driven decisions for future projects.
• Oversee the budget for video production and ensure optimal resource and equipment utilization and maintenance.
• Plan and conduct on-site video shoots, manage travel, required rentals, and location arrangements.
• Lead the creation of various video types, including corporate, customer proof/advocacy, and product-related videos.
• Coordinate video planning for large company events, ensuring comprehensive coverage and high-quality production.
• Develop and improve internal video production processes, including intake, vendor management, quality assurance, and adherence to guidelines.
• Manage relationships with external vendors, negotiate contracts, and handle budgets for cost-effective production solutions.
• Select, hire, and lead crew and talent, providing direction and coaching.
• Provide guidance on video production equipment, software, and techniques, ensuring up-to-date technology and equipment maintenance. Pushing the team to innovate using the latest tools and techniques.

What you’ll bring to this role:

• Bachelor’s degree or college diploma in Marketing, Film, Video, or a related field.
• At least 10 years in a creative marketing role, including 8+ years in video editing and motion graphics. Traditional animation skills are an asset.
• Extensive experience working in agency environments, the tech industry, or similar fields.
• Expertise in Adobe Creative Cloud (Premier Pro, After Effects), Final Cut X, and Adobe Audition.
• Proficient with professional cameras, prosumer camcorders, various HD and SD formats.
• Strong skills in pre-production planning, studio and field production, lighting/grip, scriptwriting, storyboarding, and photography.
• High technical aptitude and quick learner of new systems.
• Proficiency in Microsoft Office Suite and G Suite.
• Knowledge in audio production (small format mixers, compression, EQ, effects processors) and recording techniques.
• Proficiency in digital video editing, motion graphics design, and video compression for multiple platforms.
• Confidence in leading projects independently or in teams.
• Experience directing teams on set and in production environments.
• Ability to manage projects efficiently in fast-paced settings through tight timelines.
• Excellent persuasive communication and interviewing skills.
• Ability to translate complex technical ideas into compelling multimedia marketing assets.
• Leadership qualities to attract and motivate team members.
• Excellent verbal and written communication skills, adept at training diverse audiences.
• Resourcefulness, detail orientation, and a strong commitment to deadlines.
• Proficient in analyzing video and broadcast analytics for content strategy improvement.
• Experience in managing significant production budgets and resource optimization.
• Experience in enhancing internal processes, including video production intake, quality assurance, and brand guidelines adherence.
• Excellent organizational abilities with a focus on quality, detail, and accuracy. Capable of managing multiple high-priority tasks.
• Flexible and adaptable, capable of leading change and working with tight deadlines.
• Energetic team player with a proactive approach to problem-solving.
• Strong project management skills, with the ability to identify needs, develop solutions, and manage projects to completion.
• Proven capability in problem-solving and making well-judged decisions, backed by strong analytical skills.