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Biogen

Develops therapies for neurological disorders

Thought Leader Liaison - Rare Disease

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeUnited States

About the Job

Requirements

  • A bachelor's degree is required; higher education is preferred.
  • At least 7 years of marketing, field sales, field marketing, or Thought Leader Liaison experience is required.
  • Previous field marketing or related functional experience in marketing, sales, or an allied function is required.
  • Demonstrated strategic thinking and the ability to collaborate and influence diverse internal and external stakeholders are required.
  • Strong intellectual curiosity and a commitment to expanding disease-state, customer, and healthcare ecosystem knowledge are required.
  • Exceptional listening, insight-generation, and analytical skills are required, including identifying opportunities, synthesizing complex information, and translating regional intelligence into actionable recommendations that influence strategy and compliant stakeholder engagement.
  • A proven ability to partner effectively with healthcare professionals, key stakeholders, and cross-functional teams is required.
  • The ability to manage competing priorities across a large geography is required.
  • Willingness to travel up to 60–70% is required.

Responsibilities

  • Execute strategies and tactics for the Neuromuscular Rare Disease Franchise, including field-based tactics supporting educational goals and appropriate product therapy use with healthcare professionals, their staff, and the caregiver and patient community.
  • Generate insights from leading key medical experts and inform brand activities.
  • Lead cross-functional planning and execution of advisory boards.
  • Capture insights from targeted customers within the territory through one-to-one meetings, roundtable discussions, and congress activities.
  • Serve on cross-functional brand sub-teams, providing internal and external customer perspectives.
  • Provide competitive intelligence gained through targeted customer meetings.
  • Partner with headquarters to develop promotional content, particularly presentation materials.
  • Manage vendor work as needed, including medical education agencies and meeting services.
  • Identify and recruit key medical experts for content development and promotional projects, including video shoots, web content, and new-hire training.
  • Serve as the key medical expert point of contact for international opportunities.
  • Develop and support execution of the congress plan, including industry symposia and healthcare professional engagement strategies.
  • Coordinate key medical expert executive engagement meetings with leadership.
  • Work with the Program Operations team to manage Speaker’s Bureau requirements, including training and remediation.
  • Partner with Marketing, Sales, Training, Market Research and Decision Support, Market Access and Reimbursement, Medical Affairs, Legal, Compliance, and Regulatory teams.

Desired Qualifications

  • Field marketing or Thought Leader Liaison experience is preferred.
  • Rare disease or other orphan drug experience is preferred.
  • Neuromuscular disease experience would be valuable but is not required.

About the Company

Biogen

Develops therapies for neurological disorders

Biogen is a global biotechnology company focused on neuroscience. It discovers, develops, and delivers therapies for neurological disorders, such as multiple sclerosis and other neurodegenerative diseases. Its product process starts with research and development to identify potential drugs, followed by clinical testing and regulatory approval, ultimately leading to commercialization and patient treatment. Biogen differentiates itself through a long history (founded in 1978), a deep specialization in neuroscience, and an integrated pipeline that moves ideas from discovery to approved medicines, aiming to create value for shareholders while helping communities. The company’s goal is to advance therapies for neurological diseases to improve patients’ lives and generate sustainable value for stakeholders.

Company size
5,001-10,000
Company stage
IPO
Headquarters
Cambridge, MA
Founded
1978

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