UN/COMMON

Full-service eCommerce and marketing agency

Lifecycle Marketing Senior Strategist - Klaviyo Expert

Growth MarketingConfirmed live in the last 24 hours

Full-timeRemote in MexicoNo salary listedRemote

About the Job

Requirements

All applications, resumes/CVs, and responses must be in English.
Five to ten years of experience managing retention marketing programs for direct-to-consumer ecommerce brands.
Demonstrated experience developing lifecycle strategies across email, SMS, customer relationship management, and loyalty programs.
Extensive experience working with Klaviyo.
Strong experience managing and optimizing retention programs.
Experience working with Shopify or supporting Shopify-based ecommerce brands.
Strong understanding of lifecycle marketing analytics and performance reporting.
Ability to translate performance data into actionable marketing strategies.
Strong client communication and presentation skills.
Ability to work independently while collaborating with distributed teams.
A bachelor’s degree or equivalent professional experience.

Responsibilities

Develop lifecycle marketing strategies for assigned ecommerce client accounts.
Create strategic roadmaps aligned to client goals, historical performance, and scoped service hours.
Identify lifecycle initiatives, including automated flows, campaign strategies, segmentation frameworks, experimentation plans, and cross-channel opportunities.
Evaluate retention program performance and recommend improvements that drive measurable growth.
Serve as a strategic advisor for assigned client accounts.
Lead client strategy discussions and presentations.
Provide guidance on lifecycle marketing best practices and platform capabilities.
Address complex strategic questions and recommend solutions that support long-term client success.
Analyze lifecycle marketing performance data and translate results into actionable recommendations.
Develop reporting and presentation materials that communicate performance insights and strategic opportunities.
Identify performance drivers, emerging risks, and growth opportunities within lifecycle programs.
Support clients in understanding program health and prioritizing future initiatives.
Monitor scope of services for assigned accounts to ensure recommendations align with contracted hours and priorities.
Identify potential scope risks or resource constraints and communicate recommendations to the company contact.
Support prioritization of lifecycle initiatives based on business impact and feasibility.
Collaborate with internal team members supporting assigned accounts to ensure alignment between strategy and execution.
Provide strategic guidance and feedback on lifecycle initiatives being developed or executed.
Participate in internal discussions related to lifecycle program planning and experimentation strategies.
Review lifecycle initiatives and campaign strategies to ensure alignment with overall program strategy and client objectives.
Provide feedback that supports accuracy, brand consistency, and lifecycle marketing best practices.
Identify opportunities to improve program performance and execution quality.

Desired Qualifications

Agency experience.

Lifecycle Marketing Senior Strategist - Klaviyo Expert / Agency Experience Req.

UN/COMMON · Mexico (Remote) · Full-time · Posted 2026-09-01

Workplace: remote

Department: Lifecycle Marketing

Description

The Senior Strategist, Lifecycle Marketing provides lifecycle marketing strategy services to support the growth and retention performance of enterprise and high-growth direct-to-consumer (DTC) ecommerce clients.

This engagement focuses on developing lifecycle marketing strategies and advising on retention programs across channels including email, SMS, segmentation, experimentation, loyalty programs, and related retention marketing tools. The strategist works with Shopify-based ecommerce brands and supports lifecycle marketing programs that drive measurable revenue growth and customer engagement.

The Strategist collaborates deeply with internal team members and client stakeholders to guide lifecycle marketing strategy, develop strategic roadmaps, and support the success of assigned accounts.

Responsibilities

Lifecycle Strategy Development

Develop lifecycle marketing strategies for assigned ecommerce client accounts
Create strategic roadmaps aligned to client goals, historical performance, and scoped service hours
Identify lifecycle initiatives including automated flows, campaign strategies, segmentation frameworks, experimentation plans, and cross-channel opportunities
Evaluate retention program performance and recommend improvements that drive measurable growth

Client Advisory and Strategic Leadership

Serve as a strategic advisor for assigned client accounts
Lead client strategy discussions and presentations
Provide guidance on lifecycle marketing best practices and platform capabilities
Address complex strategic questions and recommend solutions that support long-term client success

Reporting and Strategic Insights

Analyze lifecycle marketing performance data and translate results into actionable recommendations
Develop reporting and presentation materials that communicate performance insights and strategic opportunities
Identify performance drivers, emerging risks, and growth opportunities within lifecycle programs
Support clients in understanding program health and prioritizing future initiatives

Scope Alignment and Program Planning

Monitor scope of services for assigned accounts to ensure recommendations align with contracted hours and priorities
Identify potential scope risks or resource constraints and communicate recommendations to the company contact
Support prioritization of lifecycle initiatives based on business impact and feasibility

Strategic Collaboration with Internal Teams

Collaborate with internal team members supporting assigned accounts to ensure alignment between strategy and execution
Provide strategic guidance and feedback on lifecycle initiatives being developed or executed
Participate in internal discussions related to lifecycle program planning and experimentation strategies

Execution Review and Strategic Quality Assurance

Review lifecycle initiatives and campaign strategies to ensure alignment with overall program strategy and client objectives
Provide feedback that supports accuracy, brand consistency, and lifecycle marketing best practices
Identify opportunities to improve program performance and execution quality

Requirements

All applications, resumes/ CV, responses must be in English
5 to 10 years of experience managing retention marketing programs for DTC ecommerce brands
Demonstrated experience developing lifecycle strategies across email, SMS, CRM, and loyalty programs
Extensive experience working with Klaviyo is required
Strong experience managing and optimizing retention programs
Experience working with Shopify or supporting Shopify-based ecommerce brands
Strong understanding of lifecycle marketing analytics and performance reporting
Ability to translate performance data into actionable marketing strategies
Strong client communication and presentation skills
Ability to work independently while collaborating with distributed teams
Agency experience is preferred
Bachelor’s degree or equivalent professional experience

Benefits

Compensation will be discussed during the interview process and will depend on experience and qualifications.

Apply

Apply at UN/COMMON

About the Company

UN/COMMON

Full-service eCommerce and marketing agency

UN/COMMON provides branding, ecommerce, and marketing services that help brands grow. It operates as an integrated partner, combining brand strategy, creative, media, and commerce capabilities to connect brands with consumers across channels. The company uses a cross-functional approach to plan and execute campaigns, optimize online storefronts, and drive sales, using data to inform decisions and improve profitability. What sets UN/COMMON apart from competitors is its focus on fixing the traditional agency model by delivering tight integration between brand building and direct-to-consumer commerce, with an emphasis on sustainable, profitable growth rather than isolated campaigns. The company's goal is to deliver measurable, long-term value for brands by aligning brand messaging with consumer demand and optimizing the ecommerce experience to drive ongoing profitability.

Company size: 51-200
Company stage: Not listed
Total funding: Not listed
Headquarters: Ardmore, OK
Founded: 2015

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