Full-Time

Senior Director

Converged Platform Sales

Posted on 10/1/2025

Deadline 9/8/26
Adtheorant

Adtheorant

51-200 employees

Predictive targeting via ML-driven digital advertising

Compensation Overview

$150k - $175k/yr

New York, NY, USA

In Person

Category
Sales & Account Management (1)
Requirements
  • 10+ years of Audience, DSP and/or SSP sales, with a focus on publisher and distribution partners.
  • Proven track record of meeting and exceeding yearly and quarterly revenue goals.
  • Experience prospecting, negotiating and closing Audience, DSP, and SSP based deals.
  • Deep knowledge of the advanced TV/CTV/OTT/digital ecosystem, especially focused on Audiences, DPs and SSPs.
  • Strong relationships with senior decision makers at large media, entertainment, distribution and advertising technology companies.
  • Superior presentation skills at the executive level, great communication and interpersonal skills.
  • Proven experience building customer relationships and developing revenue growth.
  • Ability to navigate complex client organizations, and identity key decision makers.
  • Ability to think strategically about growing annual account revenue.
  • Strong customer and market focus with an ability to influence decision makers to take action.
  • Adaptable in the face of constant change and ability to perform at a high level; identifying solutions when faced with challenges.
  • Self-starter capable of flourishing in an entrepreneurial environment.
  • BA/BS Degree required.
Responsibilities
  • Driving new customer acquisition and new sales revenue for the Cadent Converged Platform by owning the end-to-end sales cycle for a target customers in the media industry. The Platform/BD team at Cadent focuses on sell-side (publishers and distributors) and ecosystem (Data, DSPs, SSPs, etc)
  • Full sales cycle to generate new Converged Platform revenue – from cold outreach, initial pitch meetings, platform demos, contractual negotiations, closing and scaling new partners. The three main modules of the Converged Platform are: Audience offerings: Identity Graph, CRM Onboarding, Audience Building, 3rd party Data Marketplace, and Measurement Marketplace DSP offerings: Reach Extensions for ad sales teams at publishers, broadcasters v/MVPDs, OEMs and direct marketing / addressable advertising companies SSP offerings: – Selling programmatic media solutions to publishers, including Audience PMPs.
  • Manage the complete demand facilitation process sales activity. This includes prospecting, RFI/RFP responses, proposal creation/submission, order closing and servicing clients. This requires close collaboration with Cadent’s entire platform team.
  • Develop and maintain Account Plans to organize customer touchpoints across Cadent. Coordinate with other divisions to unify customer communication and negotiations across Cadent.
  • Work closely with the Client Service/Customer Success, Product Marketing, Product, finance, legal and Engineering teams and other key stakeholders to communicate business requirements of our customers and ensure successful campaign performance from start to finish.
  • Understand partner and customer needs to align expectations and provide feedback/market input that will strengthen the Cadent’s value proposition.
  • Collaborate with the Platform leadership team and other sellers to develop weekly activity reports, Account Plans, revenue projections, KPI targets and performance goals.
  • Maintain and update internal Cadent CRM tools and provide weekly reporting.
  • Meet and exceed revenue goals.

AdTheorent provides digital advertising solutions using machine learning to improve campaign performance. It predicts which audiences are likely to take actions and targets them across channels, including geo-intelligence and cross-environment placements. Its geo-intelligence analyzes location data to inform targeting, while the Cross Environment MAP ties real-world and digital ad placements for activation. The goal is to help clients achieve better results and higher return on investment with data-driven, customized solutions.

Company Size

51-200

Company Stage

IPO

Headquarters

New York City, New York

Founded

2012

Simplify Jobs

Simplify's Take

What believers are saying

  • Cadent acquisition in June 2024 provides resources to scale programmatic technology.
  • Six-time Frost & Sullivan Digital Advertising Leadership Award validates ML innovations.
  • A\Plus CTV enhances cross-channel reach with ML-driven connected TV performance.

What critics are saying

  • Cadent integration fails, causing talent loss and product absorption into Aperture.
  • Privacy regulators scrutinize ML inference, imposing restrictions within 12 months.
  • Apple and Google privacy changes invalidate Barometric cross-device attribution.

What makes Adtheorant unique

  • AdTheorent's Platform A\T integrates predictive targeting and geo-intelligence using privacy-forward ML.
  • ABi™ Audience Builder creates ID-free predictive audiences from proprietary location graphs.
  • Point™ suite powers machine learning geo-intelligence for real-world visitation performance.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

Flexible Work Hours

Remote Work Options

Paid Vacation

Paid Holidays

Wellness Program

Mental Health Support

Phone/Internet Stipend

Home Office Stipend

Company News

Business Wire
Sep 7th, 2025
MCAP Acquisition Corporation and AdTheorent Holding Company, LLC Announce Effectiveness of Registration Statement in Connection with Proposed Business Combination

AdTheorent Holding Company, LLC (“AdTheorent” or “the Company”), a leading programmatic digital advertising company using advanced machine learning technolog...

MarTech Cube
Aug 20th, 2024
AdTheorent Won Best Cookieless Marketing Solution in 2024 MarTech Awards

MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry, announced that AdTheorent, Inc., a machine learning pioneer using privacy-forward solutions to deliver measurable value for programmatic advertisers, has been selected as winner of the "Best Cookieless Marketing Solution" award in the 7th annual MarTech Breakthrough Awards program.

GlobeNewswire
Jun 26th, 2024
Adtheorent Wins "Best Predictive Modeling Solution" Designation In 7Th Annual Ai Breakthrough Awards Program

LOS ANGELES, June 26, 2024 (GLOBE NEWSWIRE) --  AI Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global Artificial Intelligence (AI) market, today announced that AdTheorent, Inc., a machine learning pioneer using privacy-forward solutions to deliver measurable value for programmatic advertisers, has been selected as winner of the “Best Predictive Modeling Solution” award, marking AdTheorent’s sixth win in the AI Breakthrough Awards program. AdTheorent has created an algorithmic audience targeting solution – AdTheorent Predictive Audiences, built by ABi™ -- as an innovative and privacy-forward alternative to ID-based programmatic media audience targeting. ABi™, a suite of ML-powered platform tools, leverages customizable and primary-sourced seed data sets to mimic the audience profile of an advertiser’s target. The ML reads signals from the data to build a predictive audience model that scores programmatic inventory based on its likelihood of reaching an individual who meets a desired profile. This privacy-forward predictive scoring delivers superior audience quality and KPI performance, without the use of cookies or IDs. When AdTheorent Predictive Audiences are deployed in platform to enhance AdTheorent’s KPI-based impression scoring, the result is a superior level of privacy-forward data-driven accuracy and accountability

PR Newswire
May 22nd, 2024
AdTheorent Named Best AdTech Platform in 2024 Digiday Media Awards

NEW YORK, May 22, 2024 /PRNewswire/ - AdTheorent Holding Company, Inc. (Nasdaq: ADTH), a machine learning pioneer using privacy-forward solutions to deliver measurable value for programmatic advertisers, today announced that it has been named "Best AdTech Platform" in the 2024 Digiday Media Awards.

MarketScreener
May 7th, 2024
AdTheorent Holding Company, Inc. Announces Expiration of "Go-Shop" Period Contained in Previously Announced Merger Agreement and Receipt of Acquisition Proposal

In September 2023, evidencing its continued prioritization of its team, AdTheorent was named a Crain's Top 100 Best Place to Work in NYC for the tenth consecutive year.

INACTIVE