Manager – Digital Merchandising
About the job
- A bachelor's degree is required.
- At least five years of online marketing or merchandising experience is required.
- Proficiency in Microsoft Excel, Word, Outlook, and PowerPoint is required.
- Ability to work cross-functionally to drive results is required.
- Ability to identify merchandising needs and development opportunities aligned with overall e-commerce strategies is required.
- Ability to produce quality deliverables on time while balancing multiple priorities is required.
- Strong analytical and technical skills are required.
- Ability to work in a fast-paced environment and balance several tasks at a time is required.
- Own and be accountable for all digital categories.
- Manage the site presentation of merchandise assortments, product categorization, and taxonomy to maximize conversion and sales and increase average order value.
- Recommend pricing strategies to meet assigned category business goals.
- Oversee site search and filter programs to ensure accurate and complete product results.
- Review and analyze online competitor merchandising, promotional execution and tactics, user experience, product representation, and taxonomy; report findings and recommend counterstrategies to key stakeholders to drive performance.
- Use customer-service input, customer feedback reports, product ratings and reviews, and social-media feedback to optimize the site and improve site metrics.
- Provide Google Analytics and Trends insights to merchandising and planning teams to develop and execute the digital assortment.
- Monitor market and consumer trends, competition, customer-service issues, and e-commerce technology and dynamics.
- Partner with the Site Experience team to develop strategies for assigned categories and meet sales goals.
- Partner with cross-functional stakeholders to set category strategies and budgets to achieve sales, profit, and turn goals and digital key performance indicators, including conversion and average order value.
- Lead the team by communicating expectations, providing guidance and feedback, and empowering team members.
- Ability to meet deadlines with a strong sense of urgency and to work under pressure in a fast-paced office environment.
- Flexibility and adaptability in a deadline-driven environment.
- Strong communication, organization, time-management, and analytical problem-solving skills.
About the company
KnitWell Group unites several well-known women’s fashion brands—Ann Taylor, Chico’s, Lane Bryant, LOFT, Soma, Talbots, and White House Black Market—into a large specialty apparel company in the United States with around $6 billion in annual sales. Its products are women’s clothing and accessories sold under these brands through stores and online, spanning a mix of styles and sizes across its portfolio. The company differentiates itself by operating a broad brand family rather than a single label, offering multiple price tiers and fit options through its brands to serve a wide range of customers, and leveraging both mall-based and e-commerce channels for omnichannel shopping. KnitWell Group’s goal is to provide accessible, brand-led fashion across its network of labels and stores, growing its market share in the specialty apparel segment.
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Total Funding
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Simplify's Take
What believers are saying
- Jessica Sibley's June 2026 board seat brings media transformation expertise into 2027 planning.
- Sarah Evans and Angelica Munson, both hired in 2026, strengthen talent, data, and culture.
- Lease non-renewal closures improve margins by cutting weak stores before 2027 rent resets.
What critics are saying
- Selective 2026 closures at LOFT, Ann Taylor, Chico's, and Talbots signal shrinking mall demand.
- California's February 2026 Prop 65 notice names KnitWell Holdings and Lane Bryant Brands OpCo.
- Talbots and Chico's trail Loft and Ann Taylor online, exposing a weak digital monetization gap.
What makes KnitWell Group unique
- KnitWell runs eight brands, 3,000 stores, and nearly $6 billion annual sales under Sycamore.
- Lizanne Kindler chairs Boston Fed in 2026, signaling rare scale and credibility.
- Angelica Munson's September 2026 mandate unifies customer data, AI marketing, and personalization across brands.
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Benefits
- Health Insurance
- Dental Insurance
- Vision Insurance
- 401(k) Retirement Plan
- Paid Vacation
- Paid Holidays
- Hybrid Work Options
- Remote Work Options