Full-Time

Sr. SMS Strategist

Posted on 9/24/2024

Klaviyo

Klaviyo

1,001-5,000 employees

Marketing automation for e-commerce businesses

Consumer Software
Consumer Goods

Compensation Overview

$128k - $192kAnnually

+ Variable Compensation

Senior

San Francisco, CA, USA

Category
Growth Marketing
Growth & Marketing
Requirements
  • 7+ years of experience in SMS marketing. Additional experience in owned channels, email marketing, digital marketing or related fields preferred. Some brand/client side experience also preferred.
  • Bachelor's degree or commensurate experience.
  • Demonstrated experience with Klaviyo or similar marketing automation platforms.
  • Proven experience in developing and executing successful data-driven SMS marketing campaigns.
  • Advanced knowledge of SMS Compliance and Delivery
  • Advanced understanding of SMS and email marketing best practices and strategies.
  • Strong communication and client-facing skills, with the ability to explain complex concepts to non-technical stakeholders.
  • Strong project management skills to oversee campaigns from start to finish.
  • Analytical mindset with the ability to interpret data and the capability to articulate actionable insights with tradeoffs to persuade stakeholders.
  • Ability to work in a fast-paced, dynamic environment and adapt to changing priorities.
  • Ability to work collaboratively in cross-functional teams.
Responsibilities
  • Develop customized SMS marketing strategies that leverage the capabilities of the Klaviyo platform and improve SMS engagement and revenue growth.
  • Provide expert, tailored guidance on best practices for SMS marketing, compliance segmentation, and personalization.
  • Monitor SMS campaign and flow performance and provide regular performance reports to customers.
  • Offer recommendations for SMS optimization, growth and campaign enhancement based on data insights.
  • Be an SMS evangelist by driving institutional knowledge forward and increasing customer adoption of advanced SMS strategies.
  • Partner with cross-functional teams to ensure seamless execution of strategies.
  • Deliver exceptional customer experiences through clear communication and effective relationship-building.
  • Stay up-to-date with industry trends and emerging technologies to provide innovative solutions.

Klaviyo offers marketing automation and customer data management tools tailored for e-commerce businesses. Their platform enables companies to collect and analyze customer information to create personalized marketing campaigns, including email and SMS outreach. Unlike competitors, Klaviyo focuses specifically on e-commerce and operates on a subscription model that allows businesses to scale their marketing efforts. The goal of Klaviyo is to help e-commerce businesses build stronger customer relationships through data-driven marketing.

Company Stage

IPO

Total Funding

$757.3M

Headquarters

Boston, Massachusetts

Founded

2012

Growth & Insights
Headcount

6 month growth

6%

1 year growth

23%

2 year growth

45%
Simplify Jobs

Simplify's Take

What believers are saying

  • Klaviyo's partnership with TikTok enhances customer segmentation and ad targeting capabilities.
  • Expansion into international markets like Australia boosts global brand recognition.
  • The launch of Klaviyo AI demonstrates a commitment to advanced marketing automation.

What critics are saying

  • Increased competition from AI-driven marketing platforms may erode Klaviyo's market share.
  • Reliance on Shopify's ecosystem poses risks if strategic directions change.
  • Recent stock dip post-IPO could affect investor confidence and future capital raising.

What makes Klaviyo unique

  • Klaviyo integrates natively with customer data sources for seamless marketing automation.
  • The platform offers personalized marketing campaigns through advanced AI-driven tools.
  • Klaviyo's subscription model provides scalable marketing solutions for e-commerce businesses.

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