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Full-Time

Sr. SMS Strategist

Confirmed live in the last 24 hours

Klaviyo

Klaviyo

1,001-5,000 employees

Marketing automation for e-commerce businesses

Consumer Software
Fintech

Compensation Overview

$128k - $192kAnnually

+ Variable Compensation + Overtime

Senior, Expert

San Francisco, CA, USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Marketing
Requirements
  • 7+ years of experience in SMS marketing. Additional experience in owned channels, email marketing, digital marketing or related fields preferred. Some brand/client side experience also preferred.
  • Bachelor's degree or commensurate experience.
  • Demonstrated experience with Klaviyo or similar marketing automation platforms.
  • Proven experience in developing and executing successful data-driven SMS marketing campaigns.
  • Advanced knowledge of SMS Compliance and Delivery
  • Advanced understanding of SMS and email marketing best practices and strategies.
  • Strong communication and client-facing skills, with the ability to explain complex concepts to non-technical stakeholders.
  • Strong project management skills to oversee campaigns from start to finish.
  • Analytical mindset with the ability to interpret data and the capability to articulate actionable insights with tradeoffs to persuade stakeholders.
  • Ability to work in a fast-paced, dynamic environment and adapt to changing priorities.
  • Ability to work collaboratively in cross-functional teams.
Responsibilities
  • Develop customized SMS marketing strategies that leverage the capabilities of the Klaviyo platform and improve SMS engagement and revenue growth.
  • Provide expert, tailored guidance on best practices for SMS marketing, compliance segmentation, and personalization.
  • Monitor SMS campaign and flow performance and provide regular performance reports to customers.
  • Offer recommendations for SMS optimization, growth and campaign enhancement based on data insights.
  • Be an SMS evangelist by driving institutional knowledge forward and increasing customer adoption of advanced SMS strategies.
  • Partner with cross-functional teams to ensure seamless execution of strategies.
  • Deliver exceptional customer experiences through clear communication and effective relationship-building.
  • Stay up-to-date with industry trends and emerging technologies to provide innovative solutions.

Klaviyo offers marketing automation and customer data management tools tailored for e-commerce businesses. Their platform enables companies to collect and analyze customer information to create personalized marketing campaigns, including email and SMS outreach. Unlike competitors, Klaviyo focuses on e-commerce and operates on a subscription model that allows businesses to scale their marketing efforts. The goal of Klaviyo is to help e-commerce businesses build stronger customer relationships through data-driven strategies.

Company Stage

IPO

Total Funding

$1.5B

Headquarters

Boston, Massachusetts

Founded

2012

Growth & Insights
Headcount

6 month growth

5%

1 year growth

29%

2 year growth

41%
Simplify Jobs

Simplify's Take

What believers are saying

  • Klaviyo's successful IPO and substantial funding, including $1.478B, provide strong financial backing for future growth and innovation.
  • The launch of Klaviyo AI and its continuous feature expansion position the company as a leader in AI-driven marketing automation.
  • Strategic partnerships, such as with Nosto and LiftEngine, enhance Klaviyo's ecosystem and offer clients comprehensive solutions for personalized marketing.

What critics are saying

  • The competitive landscape in marketing automation is intense, with rivals like ConvertKit and Amazon's Buy With Prime posing significant threats.
  • Rapid expansion and the integration of new features may lead to operational challenges and potential service disruptions.

What makes Klaviyo unique

  • Klaviyo's deep integration with e-commerce platforms like Shopify and its focus on personalized marketing automation set it apart from broader marketing automation tools.
  • The company's robust AI suite, including features like Flows AI and review sentiment analysis, offers advanced capabilities that many competitors lack.
  • Klaviyo's Partner Programs connect businesses with expert agencies, enhancing the platform's usability and customer satisfaction.