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Full-Time

Director – Category Management

Posted on 2/27/2024

Shearers Foods

Shearers Foods

1,001-5,000 employees

Manufactures diverse range of snack foods

Food & Agriculture
Consumer Goods

Senior, Expert

Massillon, OH, USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Sales
Management
Marketing
Data Analysis
PowerPoint/Keynote/Slides
Requirements
  • Bachelor’s degree in Business, Marketing, Management, Finance, Accounting, Data Analytics, or related field, MBA preferred
  • A minimum of 4-6 years of progressive sales, category management, trade marketing, analytics, consumer or shopper insights experience
  • Proven experience leading customer engagements in both space and assortment, pricing strategy, trade promotion strategy, and omnichannel solutions, building indispensable, collaborative partnerships with retail customers
  • Ability to develop and deliver a strategic plan, measuring and monitoring results, and make recommendations to achieve growth targets through category leadership
  • Ability to present and calibrate critical challenges at the executive level
  • Previous sales experience is preferred
  • Expertise in the Category Management process and proficient in syndicated and panel data as well as familiarity with pricing, promotion and assortment optimization software knowledge and experience working with customer POS data systems (experience with data sources such as Nielsen, IRI, NPD, Numerator, dunnhumby, Spectra/demographics)
  • Advanced Microsoft Office Suite skills (Excel, Word and PowerPoint)
  • Strong planning/organizing skills; the ability to manage multiple projects simultaneously and create structure and process where it does not currently exist
  • Strong understanding of industry and national category management and shopper insight trends, frameworks and best practices
  • Extensive knowledge of retail merchandising and in store execution tactics
Responsibilities
  • Establish category management defining strategies to provide the framework for customer/account specific plans focused against merchandising, product assortment, placement, pricing, and promotion online and offline
  • Serve as the category expert internally, creating compelling, actionable & measurable category plans and working collaboratively with cross-functional teams including sales, strategy, shopper marketing, and insights
  • Develop and present comprehensive, concise, and objective category reviews incorporating shopper, consumer, retailer, syndicated and loyalty data
  • Maintain tracking and reporting of company and customer assortments to monitor progress against goals, identify incremental opportunities to drive the business
  • Present insights and provide strategic point of view in customer, internal, and board meetings as well as ad hoc discussions as applicable
  • Develop long-term partnership with customers through tactical and strategic customer relationships, including senior level
  • Collaborate with customer team to expand category leadership in omnichannel and digital solutions
  • Bring intellectual curiosity and a forward-thinking mentality to maintain awareness of market trends and competitor strategies and adjust Shearer’s strategy accordingly
  • Participates in the development of best practices in Category Management, and pursues the knowledge needed to improve departmental capabilities and professional agility

Shearer's Snacks offers a robust work environment leveraging advanced manufacturing facilities and sustainable production approaches to create a diverse array of snack foods. The company's emphasis on environmental sustainability not only meets industry standards but also fosters a culture of responsibility and innovation among its team members. This focus on eco-friendly practices and state-of-the-art technology makes it an appealing workplace for those passionate about sustainable practices and cutting-edge manufacturing processes.

Company Stage

N/A

Total Funding

$53M

Headquarters

Massillon, Ohio

Founded

1974

Growth & Insights
Headcount

6 month growth

33%

1 year growth

33%

2 year growth

33%
INACTIVE