Director – Category Management

Shearers Foods

Shearers Foods

1,001-5,000 employees

Manufactures sweet and salty snack foods sustainably

Consumer Goods

Senior, Expert

Massillon, OH, USA

Required Skills
Data Analysis
  • Bachelor’s degree in Business, Marketing, Management, Finance, Accounting, Data Analytics, or related field, MBA preferred
  • A minimum of 4-6 years of progressive sales, category management, trade marketing, analytics, consumer or shopper insights experience
  • Proven experience leading customer engagements in both space and assortment, pricing strategy, trade promotion strategy, and omnichannel solutions, building indispensable, collaborative partnerships with retail customers
  • Ability to develop and deliver a strategic plan, measuring and monitoring results, and make recommendations to achieve growth targets through category leadership
  • Ability to present and calibrate critical challenges at the executive level
  • Previous sales experience is preferred
  • Expertise in the Category Management process and proficient in syndicated and panel data as well as familiarity with pricing, promotion and assortment optimization software knowledge and experience working with customer POS data systems (experience with data sources such as Nielsen, IRI, NPD, Numerator, dunnhumby, Spectra/demographics)
  • Advanced Microsoft Office Suite skills (Excel, Word and PowerPoint)
  • Strong planning/organizing skills; the ability to manage multiple projects simultaneously and create structure and process where it does not currently exist
  • Strong understanding of industry and national category management and shopper insight trends, frameworks and best practices
  • Extensive knowledge of retail merchandising and in store execution tactics
  • Establish category management defining strategies to provide the framework for customer/account specific plans focused against merchandising, product assortment, placement, pricing, and promotion online and offline
  • Serve as the category expert internally, creating compelling, actionable & measurable category plans and working collaboratively with cross-functional teams including sales, strategy, shopper marketing, and insights
  • Develop and present comprehensive, concise, and objective category reviews incorporating shopper, consumer, retailer, syndicated and loyalty data
  • Maintain tracking and reporting of company and customer assortments to monitor progress against goals, identify incremental opportunities to drive the business
  • Present insights and provide strategic point of view in customer, internal, and board meetings as well as ad hoc discussions as applicable
  • Develop long-term partnership with customers through tactical and strategic customer relationships, including senior level
  • Collaborate with customer team to expand category leadership in omnichannel and digital solutions
  • Bring intellectual curiosity and a forward-thinking mentality to maintain awareness of market trends and competitor strategies and adjust Shearer’s strategy accordingly
  • Participates in the development of best practices in Category Management, and pursues the knowledge needed to improve departmental capabilities and professional agility

Shearer's Foods is a prominent snack manufacturer, recognized for its commitment to environmental sustainability, having received the food industry's highest award in this area. The company fosters a culture of mutual respect and community involvement, emphasizing the importance of teamwork and hard work. With its continuous growth and industry leadership, Shearer's offers ample opportunities for career advancement, making it an ideal workplace for those passionate about contributing to the creation of America's favorite snacks.

Company Stage


Total Funding



Massillon, Ohio



Growth & Insights

6 month growth


1 year growth


2 year growth