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Royal Caribbean Group

Cruise vacation company operating multiple brands

Senior Lead, Casino Operations

Account Management +1Confirmed live in the last 24 hours
Full-timeMiami, FL, USANo salary listed

About the Job

Requirements

  • A bachelor's degree in hospitality and/or Casino Hotel Management, Business Administration, Marketing, or a related field from an accredited college or university, or an international equivalent.
  • A minimum of 5–7 years of progressive experience in casino marketing, casino sales, player development, casino partnerships, or a related gaming or hospitality field.
  • A proven track record of developing, managing, and growing strategic casino partnerships and high-value customer portfolios.
  • Experience negotiating and executing partnership agreements, contracts, and cooperative marketing initiatives with measurable business results.
  • A strong background in casino analytics, including interpreting gaming performance metrics, average daily theoretical loss (ADT), average daily worth (ADW), and profitability analysis.
  • Experience managing budgets, financial forecasting, compensation programs, and partnership marketing investments.
  • Proficiency with customer relationship management (CRM) platforms such as Siebel and/or Salesforce for account management, reporting, and customer engagement.
  • Experience presenting business cases, performance reviews, and strategic recommendations to senior leadership and external partners.
  • Ability to manage multiple projects simultaneously, work independently, and meet deadlines in a fast-paced environment.
  • Ability to lead, coach, and manage a team, fostering a high-performance and collaborative work environment.
  • Ability to collaborate with cross-functional teams, including Marketing, Casino Operations, Revenue Management, Finance, and Hotel Operations.
  • Ability to work flexible hours, including evenings, weekends, and holidays, as business needs dictate.
  • Ability to travel frequently, including local and overnight travel, by automobile and/or commercial trains or airlines, and to travel domestically or internationally.
  • Ability to sit, stand, write, review and type reports, compile data, operate a personal computer, communicate, listen, and assess information; maintain visual acuity to review reports, presentations, contracts, and electronic communications; stand and walk for extended periods; occasionally lift and carry up to 25 pounds; and lift, push, pull, or move 10–15 pounds.
  • Ability to work in a casino environment that may include loud noise, bright lights, and cigarette or cigar smoke.

Responsibilities

  • Develop and execute partnership strategies to strengthen and expand the Independent Representative Network supporting Royal Caribbean International and Celebrity Cruises.
  • Identify and secure new business opportunities, expand and optimize existing partnerships, negotiate mutually beneficial agreements, and execute sales and marketing strategies that drive gaming revenue and cruise bookings.
  • Drive initiatives focused on global casino player acquisition through the Independent Representative Network, customer engagement, loyalty, and retention, while fostering strong relationships with key representatives.
  • Use data-driven insights, data analytics, market intelligence, and relationship management expertise to identify growth opportunities, evaluate program performance, and maximize return on investment.
  • Serve as a key liaison between Royal Caribbean Group and casino partners, aligning business objectives and delivering value to both organizations and their shared guests.
  • Enhance acquisition, loyalty, and retention efforts through partnership development and targeted player engagement initiatives across pre-cruise, onboard, and post-cruise interactions.
  • Achieve annual gaming revenue, booking, and profitability targets.
  • Grow new partner acquisition and expand existing partnership relationships.
  • Improve guest satisfaction across partnership-related touchpoints.
  • Implement and optimize partnership marketing programs and improve partnership performance, return on investment, and overall program profitability.
  • Develop scalable strategies supporting long-term business growth and market expansion.
  • Ensure day-to-day operations are successfully executed.
  • Manage and support casino credit and wire transfer processing for Royal Caribbean Group guests.
  • Comply with internal audit requirements and SQM/SOP to ensure compliance.
  • Serve as a resource and subject matter expert regarding market trends, representative performance, and player acquisition strategies.
  • Generate at least 10% year-over-year net revenue growth in new business and execute existing partnership agreements worth over $20 million in net gaming revenue.
  • Meet or exceed annual financial targets and execute profitable contract negotiations within Royal Caribbean Group program guidelines.
  • Oversee the creation and management of compensation for the Independent Representative Network.
  • Serve as the primary liaison between the organization and external partners, high-value VIP guests, and travel advisors.
  • Communicate in person, by telephone, and through virtual meeting platforms.
  • Work closely with Casino Operations, Hotel Operations, Food & Beverage, and Entertainment teams.
  • Coordinate with Database Marketing and Marketing Analytics teams to leverage player data, measure program effectiveness, and identify growth opportunities.
  • Engage with Finance and Revenue Management to monitor production, evaluate return on investment, and support forecasting and budgeting activities.
  • Collaborate with Legal and Compliance teams to ensure adherence to contractual obligations and company policies.
  • Provide performance updates, market insights, and strategic recommendations to Executive Leadership.
  • Travel to conduct market visits, attend industry events, and meet with independent representatives and key customers.

Desired Qualifications

  • Prior cruise, casino, gaming, hospitality, loyalty, or travel industry experience.

About the Company

Royal Caribbean Group

Cruise vacation company operating multiple brands

Royal Caribbean Group operates multiple cruise brands, including Royal Caribbean International, Celebrity Cruises, and Silversea Cruises, and holds 50% stakes in joint ventures that run TUI Cruises and Hapag-Lloyd Cruises. Guests book cruises on ships that offer cabins, dining, activities, and excursions, sailing to destinations around the world. The group uses a global, multi-brand fleet and joint ventures to reach more customers and destinations, while emphasizing ethics, diversity, and responsible operations. Its goal is to deliver the best vacation experiences, while sailing safely, protecting the oceans, and acting with integrity for guests, employees, and communities.

Company size
10,001+
Company stage
IPO
Headquarters
Miami, FL
Founded
1969

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