Full-Time

Director of Engineering

Marketing Services

Posted on 12/16/2025

WillowTree

WillowTree

1,001-5,000 employees

Mobile app development, design, strategy

Compensation Overview

$190k - $210k/yr

Boston, MA, USA + 3 more

More locations: Durham, NC, USA | Columbus, OH, USA | Charlottesville, VA, USA

Hybrid

Three days on-site per week required.

Category
Engineering Management (1)
Required Skills
Agile
SCRUM
DevOps
Requirements
  • Recent & significant experience with software development and delivery process, including solutions and challenges/risks across multiple technologies such as front-end web, backend services, and/or testing
  • Must have hands-on experience with Adobe Experience Manager (AEM); this is a critical requirement for the role
  • Significant experience leading teams to deliver large and complex software projects for Fortune 500 clients
  • Comfortable working with multidisciplinary teams (e.g., design, strategy, analytics) to optimize the product and project goals
  • Experience with developing large, complex enterprise ecosystems and the challenges/risks that legacy systems inject to development and delivery
  • Deep understanding of project management best practices, including agile, scrum, kanban, and others as well as CI/CD
  • Experience leading, managing, and mentoring diverse teams and individuals from all backgrounds with varying levels of experience
  • Ability to simplify complex problems to identify root cause and communicate clear priorities to others
  • Can effectively and empathetically communicate with teams and clients with differing goals and backgrounds
  • Demonstrated experience building and navigating external clients and organizations in order to remove obstacles, barriers, and create a successful product and relationship
  • Experience working with key client stakeholders to improve engineering and product processes for both the client’s teams and TELUS Digital team
  • A broad approach to building user-centered products from analytics, research, design, data systems, etc
  • Experience using data to advise product decisions
  • Balances ROI with sophisticated product features
Responsibilities
  • Provide technical and engineering leadership to TELUS Digital teammates to guide decisions, envision long-term strategy, and plan product roadmaps for clients
  • Lead teams, individuals, and projects to successfully execute and deliver high-quality products that exceed the needs of our Fortune 500 clients and their users
  • Build and maintain strong relationships with clients and contribute to business development (including estimations, proposals, and pitches) to acquire and grow future partnerships
  • Coach project-level leadership to align and optimize technical, product, business, and team goals (i.e., finding the right amount of balance when priorities compete)
  • Coach project leaders to successfully navigate challenges, minimize friction, and instill confidence in our clients through successful execution
  • Simplify complexity and cut through noise to drive teams forward
  • Serve as a point of leadership escalation for clients and teams
  • Facilitate information sharing and collaboration across business units to solve problems, plan resources and allocation, and execute overarching organizational strategy
  • Conduct deep dives with teams starting new projects
  • Assist teams during major launches, while cultivating an atmosphere of autonomy and innovation
  • Contribute to hiring and retention activities, thought leadership, and estimation and allocation
  • Lead, mentor, and manage a team of engineering managers, including professional development, career growth, performance management, retention, promotions, compensation decisions, reviews, coaching improvement plans, and more
  • Build self-sufficient project teams leveraging skills and minimizing gaps, while balancing growth opportunities and client needs
Desired Qualifications
  • Management of global teams within multiple time zones
  • Experience within both Product and Services organizations
  • Experience with multiple CMS technologies
  • Experience with e-commerce platforms
  • Experience and certification with Adobe Experience Cloud products

WillowTree helps brands build and grow mobile and digital products. The company guides clients from mobile strategy to launching and growing mobile apps, websites, OTT apps, and voice tech, all through an integrated team that covers strategy, product design, development, testing, launch, and growth. How it works: clients receive strategic guidance aligned with real-world costs and timelines, then WillowTree executes across the product lifecycle—from digital product strategy and design to end-to-end development and ongoing growth initiatives. How it differs: a senior, cross-disciplinary team that operates at the strategic level while delivering concrete, implementable plans and hands-on build work, and a portfolio that includes major Fortune 500 brands. What it aims to achieve: help clients realize the potential of evolving mobile technologies by delivering practical, scalable mobile and digital products that reach users and drive growth.

Company Size

1,001-5,000

Company Stage

Acquired

Total Funding

N/A

Headquarters

Charlottesville, Virginia

Founded

2007

Simplify Jobs

Simplify's Take

What believers are saying

  • TELUS International acquisition in January 2023 adds global scale and AI expertise.
  • Integrates ChatGPT into Vocable AAC app on September 28, 2023, advancing conversational AI.
  • Grows to over 1,000 experts across 13 studios in US, Canada, Brazil, and Europe.

What critics are saying

  • TELUS bureaucracy slows WillowTree's agile decisions, alienating specialized clients.
  • Offshore rivals like Toptal undercut $150–$199/hr rates by 40–60%.
  • Post-acquisition cultural clashes drive talent exodus to Huge Inc.

What makes WillowTree unique

  • WillowTree bridges consumer UX with enterprise-grade mobile security for Fortune 500 brands.
  • Leads in field solutions, loyalty programs, payments, and connected devices expertise.
  • Acquired PoaTek in 2021 and Maark on September 15, 2021, expanding engineering capabilities.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Company Match

Flexible Work Hours

Hybrid Work Options

Paid Vacation

Parental Leave

Employee Assistance Program (EAP)

Employee Share Purchase Plan

Company News

The Tifton Gazette
Apr 9th, 2026
Brandi AI appoints Liam Darmody as vice president of customer success and go-to-market operations.

Brandi AI appoints Liam Darmody as vice president of customer success and go-to-market operations. PR Newswire Today at 3:15am PDT Experienced revenue and customer success leader to scale Brandi AI's growth and category leadership in AI visibility and Generative Engine Optimization (GEO) MCLEAN, Va., April 9, 2026 /PRNewswire/ - Brandi AI(TM), the industry's most comprehensive, intelligence-driven platform for enterprise AI visibility and Generative Engine Optimization (GEO), today announced the appointment of Liam Darmody as vice president of customer success and go-to-market operations. In this role, Darmody will lead customer success strategy, revenue operations and go-to-market execution as the company expands its position in the rapidly emerging Generative Engine Optimization (GEO) category. The appointment comes as organizations increasingly shift from traditional search strategies to AI-driven discovery, where visibility in generative engines and answer-based systems is becoming critical to brand performance. Brandi AI has established early leadership in this space, with a proprietary framework for generative engine optimization and recent recognition as a G2 High Performer in the Answer Engine Optimization (AEO) category. Brandi AI was also recognized as an Intellyx 2025 Digital Innovator for pioneering the discipline of Generative Engine Optimization (GEO). Darmody brings nearly 20 years of experience building and scaling customer success, revenue operations and go-to-market functions at high-growth technology companies. He has worked across industries including online commerce, real estate technology, technology consulting nd enterprise data, consistently driving measurable growth and customer retention. "Liam brings a powerful combination of customer-first thinking and operational rigor at exactly the right time for Brandi AI," said Leah Nurik, co-founder and CEO of Brandi AI. "As companies navigate the shift to AI-driven discovery and answer engines, his experience building scalable, high-impact customer success and go-to-market systems will help us translate our category leadership into measurable outcomes for customers." Prior to joining Brandi AI, Darmody held leadership roles at several prominent technology companies. At Homesnap, later acquired by CoStar Group, he helped drive 456% year-over-year direct sales revenue growth. At WillowTree, acquired by TELUS International, he built a recruitment marketing engine from the ground up. At AddThis, acquired by Oracle, he grew engaged enterprise accounts from zero to more than 600 while maintaining a 97% retention rate. Earlier in his career, he joined LivingSocial as employee No. 20 and helped scale the company into a global organization prior to its acquisition by Groupon. Darmody will focus on aligning Brandi AI's customer experience with its go-to-market strategy, ensuring customers can effectively navigate the shift to generative search and maximize their visibility across AI-driven platforms. "AI is fundamentally reshaping how people discover and engage with brands," said Darmody. "Brandi AI is at the forefront of defining how companies succeed in this new environment from Generative Engine Optimization to AI visibility more broadly. I'm excited to help scale a customer-centric organization that enables brands to adapt and win in this next era of search." About Brandi AI Brandi AI(TM) is the leading platform for enterprise AI visibility and Generative Engine Optimization (GEO). Built on a powerful intelligence layer, Brandi helps organizations stay visible as online discovery shifts from search engines to AI answer engines like ChatGPT, Google AI Overviews and Perplexity, revealing where brands stand in this new landscape. Brandi tracks the high-intent questions buyers ask AI and shows whether - and how - a brand is mentioned or cited in AI-generated answers. With this foundation, Brandi provides data-driven guidance and optimization tools to help marketers refine existing web content and create new AI-ready content designed to earn brand mentions and citations in AI answer engines. Used by Fortune 500s, global agencies and mid-market brands across B2C and B2B industries, Brandi supports CMOs and product marketers in defining category strategy and content, and PR, SEO, and digital marketing teams in driving visibility. For more information, visit mybrandi.ai. Follow Brandi AI on LinkedIn. SOURCE Brandi AI This is a paid placement. For further inquiries, please contact PR Newswire directly.

Business Wire
May 2nd, 2024
Everest Group Survey: Majority of Businesses Consider Outsourcing Generative AI Development Amid Concerns Over Data Security, Privacy and Regulatory Compliance

WillowTree was recognized as a notable provider in Forrester's The Innovation Consulting Services Landscape for Q1 2024.

Benzinga
Sep 28th, 2023
WillowTree Transforms Vocable AAC Mobile App with Conversational AI Integration, Giving Voice to Millions

CHARLOTTESVILLE, Va. , Sept. 28, 2023 /PRNewswire-PRWeb/ -- WillowTree, a leading digital experience consultancy, has launched its enhanced version of Vocable AAC with the revolutionary integration of OpenAI's ChatGPT.

GlobeNewswire
Oct 27th, 2022
Telus International Annonce Une Entente Visant L’Acquisition De Willowtree, Un Fournisseur De Produits Numériques À Service Complet

English French. Développement des capacités existantes de conception, de production et de livraison de bout en bout

Cision
Nov 18th, 2021
WillowTree Apps, Inc. acquires PoaTek IT Consulting

WillowTree, a market-leading digital product consultancy serving the world’s most admired brands, today announces its second acquisition of 2021 with its agreement to acquire Poatek, the leading privately-held Brazilian software engineering boutique.

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