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Full-Time

Product Marketing Manager

Ftc

Posted on 6/26/2024

Deliveroo

Deliveroo

5,001-10,000 employees

Online food delivery connecting customers and restaurants

Food & Agriculture
Consumer Goods

Mid

London, UK

Category
General Marketing
Growth & Marketing
Required Skills
Marketing
Requirements
  • Bachelor’s degree
  • Experience working in a matrixed organisations, ideally global
  • Experience working with product and insights teams
  • Skilled in leading complex, cross-functional projects
  • Strong attention to detail and organisation skills
  • Strong written and oral communication skills
  • Be able to work independently with minimal guidance
  • Go-getter attitude with a metric driven approach. Self-motivated, an optimist; someone who thrives in an dynamic environment
Responsibilities
  • Define the end to end go-to-market Plus strategy for new product launches
  • Lead on the management of customer journeys in CRM, in collaboration with the central CRM team and local markets
  • Coordinate with marketing teams to ensure alignment and seamless execution of product launches and marketing campaigns
  • Identify and engage with key GTM functions which are required to take our product to market, including Legal, Customer Care, Product and Marketing
  • Oversee implementation and delivery of launch, including management cross-functional teams to ensure we hit our target launch dates
  • Monitor, analyse and share post launch performance, providing regular updates and insights to the Loyalty team, local market teams, partners and wider business

Deliveroo connects customers with a variety of restaurants through its online food delivery service. Customers can place orders via the Deliveroo website or mobile app, which are sent to partner restaurants. Once the food is ready, Deliveroo's network of delivery riders brings it directly to the customer's home. This system allows restaurants to expand their reach without handling their own delivery logistics. Deliveroo earns money by charging restaurants a commission on orders and customers a delivery fee. They also offer a subscription service, Deliveroo Plus, which gives customers unlimited free delivery for a monthly fee, encouraging loyalty and providing consistent revenue. Additionally, Deliveroo engages in community initiatives, such as providing free meals to NHS workers during the pandemic, which helps improve their public image and strengthen community relationships.

Company Stage

Series H

Total Funding

$2.2B

Headquarters

London, United Kingdom

Founded

2013

Growth & Insights
Headcount

6 month growth

2%

1 year growth

4%

2 year growth

2%
Simplify Jobs

Simplify's Take

What believers are saying

  • Deliveroo's diverse restaurant partnerships, ranging from fast food to high-end eateries, offer customers a wide array of dining options.
  • The launch of exclusive services like Plus Diamond and VIP schemes aims to attract high-spending customers, potentially increasing revenue.
  • Collaborations like the 'Hydration Station' initiative with Humantra show Deliveroo's commitment to rider welfare, which can improve rider satisfaction and retention.

What critics are saying

  • The food delivery market is highly competitive, with major players like DoorDash and Delivery Hero posing significant threats.
  • Recent financial losses and a 'sell' rating from Shore Capital indicate potential financial instability and investor skepticism.

What makes Deliveroo unique

  • Deliveroo's three-sided marketplace model efficiently connects customers, restaurants, and delivery riders, providing a seamless and integrated service.
  • The company's subscription service, Deliveroo Plus, offers unlimited free delivery, enhancing customer loyalty and providing a steady revenue stream.
  • Deliveroo's involvement in community initiatives, such as providing free meals to NHS workers, strengthens its public image and community ties.
INACTIVE