Manager, Product Marketing

JOB SUMMARY

We’re looking for a Manager, Product Marketing to lead iTradeNetwork’s product marketing strategy and team, translating our evolving platform and solution suites into clear, compelling stories that win in the market.

In this role, you’ll own the full spectrum of product marketing across positioning, messaging, launches, competitive intelligence, and customer-facing content, while leading and developing a team of product marketers. You’ll partner with Product, Sales, Customer Success, and executive leadership to bring new capabilities to market, define value propositions for our segment suites, and ensure our customers understand how iTradeNetwork’s solutions drive measurable outcomes across the food and beverage supply chain.

This is a strategic, player-coach role ideal for a marketing leader with 7–10 years of experience who thrives at the intersection of storytelling, solution selling, sales enablement, and demand generation. You’ll have the opportunity to set the narrative for an industry-leading platform, drive go-to-market strategy and execution, and build and grow a high-performing product marketing team in a high-growth environment.

Key Responsibilities:

Team Leadership & Management

• Lead, coach, and develop a small team of product marketers, setting clear goals, providing regular feedback, and building a culture of craft, accountability, and continuous improvement.
• Hire, onboard, and manage team members and external agencies or contractors, allocating work and priorities across the product portfolio.
• Own the product marketing roadmap, budget, and operating cadence, and report on team performance and business impact to marketing and executive leadership.

Product & Solution Strategy and Messaging

• Define the positioning and value proposition strategy for the platform and segment suites, ensuring complex capabilities are translated into compelling narratives for enterprise and mid-market audiences.
• Own the messaging architecture—frameworks, positioning statements, and proof-point narratives—and ensure the team applies it consistently to highlight business impact and differentiation.
• Partner with Product Management, Sales, and executive leadership to align product strategy, messaging, and go-to-market priorities, and to inform the product roadmap with market insight.

Content Strategy & GTM Asset Development

• Set the content strategy and quality standards for assets across formats—website copy, blogs, email campaigns, product one-pagers, sales decks, and thought leadership—and review team output for impact.
• Direct demand generation programs in partnership with Demand Generation and Digital teams, including webinars, thought leadership content, digital campaigns, and customer stories.
• Ensure consistent tone, design alignment, and brand storytelling across all marketing channels in partnership with Brand and Creative.

Sales & Revenue Alignment

• Oversee the development of enablement materials such as pitch decks, one sheets, battlecards, discovery guides, and objection-handling resources, and drive their adoption by Sales.
• Partner with Sales, Revenue Operations, and Sales Enablement leadership to ensure content and programs effectively drive pipeline creation and conversion.
• Define success metrics and use analytics to measure the performance and impact of marketing initiatives on funnel health, adjusting strategy based on results.
• Own sales playbooks, persona insights, and competitive intelligence, and guide campaign strategies across enterprise and mid-market segments.

Event & Field Marketing Strategy

• Set the strategy and priorities for customer events, field marketing activities, and industry conferences, and manage the associated budget and return on investment.
• Oversee planning and execution—logistics, scheduling, vendor communication, and on-site support—delegating to the team and agency partners.
• Work closely with demand generation to integrate event-driven leads into campaign workflows and measure their impact on pipeline.

Customer Engagement & Advocacy

• Build executive-level relationships with key customers to develop joint marketing initiatives and advocacy programs.
• Direct customer interviews and feedback sessions, ensuring customer and market insights inform positioning, content, and product direction.
• Oversee the development of testimonial videos, quotes, and case studies, building a scalable advocacy program.

Technology & AI Enablement

• Champion the adoption of AI-driven marketing tools to accelerate content production, campaign management, and analytics, and define responsible-use practices for the team.
• Evaluate new technologies that enhance scalability and personalization across marketing programs, and make build-or-buy recommendations.

What you’ll need:

• Bachelor’s Degree and 7–10 years experience in marketing, content, product marketing, or a related field, including 2+ years of people management or team leadership experience.
• Exceptional written, verbal, and presentation skills, including the ability to communicate value and differentiation to executive and customer audiences.
• Ability to grasp technical concepts and translate them into customer-friendly stories, and to coach others to do the same.
• Experience building and leading the creation of content for sales, marketing campaigns, or customer-facing channels.
• Data-driven mindset with the ability to analyze performance metrics, set KPIs, and make strategic recommendations.
• Highly organized with strong program management skills and the ability to prioritize across multiple initiatives and a team.
• Familiarity with B2B SaaS, supply chain, or enterprise software is a plus.
• Experience with AI tools or marketing automation systems is a plus.
• Demonstrated success in developing messaging frameworks and leading the creation of effective sales enablement content.
• Proven ability to collaborate and influence cross-functional teams and senior stakeholders in a fast-paced environment.
• Willingness to travel occasionally for customer visits and events.

If you are a highly motivated and results-driven individual, with a passion for driving growth in a fast-paced, entrepreneurial environment,  we encourage you to apply for this exciting opportunity. We offer a competitive salary, comprehensive benefits package, and a dynamic work culture that values collaboration, innovation, and personal development.

Base Compensation: $127,000.00 - $148,000.00/year