Principal Associate, Marketing - Mainstreet (Hybrid)

Capital One, a Fortune Magazine “100 Best Companies to Work For,” is seeking an innovative and data-driven Principal Associate for the Branded Card Customer team to help lead marketing efforts for our largest consumer segment, Maintreet. This associate will be responsible for making connections across customer programs to drive positive growth and keep customers engaged. 

This role requires a mix of strategic vision setting and marketing channel expertise. This highly visible role creates a powerful opportunity to take your leadership, marketing strategy, and technical skills to the next level.

Responsibilities:

• Lead and set strategic vision/test plan for select customer marketing program(s)

• Lead development and execution of email, direct mail, Ease (app), push testing initiatives

• Collaborate with analyst teams to understand business performance / identify new opportunities and adjust strategies

• Synthesize research insights and marketing trends to identify new strategic recommendations to improve results

• Serve as key liaison for and collaborate with cross-functional teams including partners from: Marketing & Analysis (P&L owners), Creative, Operations/Production, Legal etc.

• Influence internal decision makers with formal recommendations through excellent communication

• Work proactively in an agile environment and identify when to work outside the process in whitespace

• Ability to balance big picture strategic thinking with acute attention to details 

This Associate should bring: 

• An entrepreneurial spirit, initiative, leadership, and creativity

• Experience developing creative intent / briefs, leading and managing creative processes, and working with creative teams and agencies

• Able to manage the details of multiple projects, deadlines and changing priorities, while maintaining excellent and accurate work

• Multi-channel marketing and direct response experience, including direct mail and digital

• A passion for leveraging data, metrics and insights to drive results and learnings

• A curious mindset, ready to dig in on consumer attitudes / behaviors / trends, and draw implications for marketing

• Highly effective communication skills with outstanding writing, editing, and presentation abilities

• Strong working knowledge of the Google Suite (Docs, Slides and Sheets). Experience with Salesforce Marketing Cloud a plus

• A continuous learner who is always informed about emerging marketplace trends 

Basic Qualifications:

• Bachelor’s degree or military experience

• At least 4 years of experience in multi-channel marketing 

• At least 4 years of experience in planning, executing and analyzing marketing programs

• At least 4 years of experience managing creative processes and partnering with creative teams

Preferred Qualifications:

• Master’s Degree or MBA 

• 5+ years of experience working with cross-functional teams in a matrixed environment

• 5+ years of experience working in an Agile team environment

• 5+ years of experience in financial services marketing

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

This role ishybridmeaning associates typically spend about half their time (2-3 days per week)in-person at one of our offices listed on this job posting.MondayandFridaysare enterprise- widevirtual work days.Tuesday, Wednesday and Thursdayare in-person days for associates to spend time together working in our beautifully-designed team areas.

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

McLean, VA: $117,300 - $133,900 for Principal Associate, Marketing

Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.

This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at theCapital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

This role is expected to accept applications for a minimum of 5 business days.No agencies please. Capital One is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status, or any other basis prohibited under applicable federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at [email protected]. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One’s recruiting process, please send an email to [email protected]

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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).