School of Coding & AI

Coding and computer science education provider

Marketing Programme Lead

Higher Education FacultyPosted on Nov 11

Full-timeBirmingham, UK£45k - £50kIn-person

About the Job

Requirements

A degree in Marketing, Digital Marketing, Business, Communications, or a closely related field is required.
A PGCert in Higher Education, Fellowship of Advance HE (FHEA), or equivalent professional recognition is required.
A minimum of a Master's degree in a relevant subject area is required.
Strong industry experience across core digital marketing disciplines, such as SEO, PPC, paid social, content marketing, analytics, email marketing, or campaign management, is required.
Experience teaching, training, coaching, or developing others in a professional or academic setting is required.
A strong understanding of current digital marketing tools, platforms, trends, and employer expectations is required.
Experience developing or improving curriculum, training content, learning materials, or assessment approaches is required.
The candidate must be able to set standards, improve quality, and drive consistency across a subject area or team.
Strong communication skills and confidence engaging students, colleagues, and stakeholders are required.
The candidate must be able to use data, feedback, and performance insight to improve delivery and outcomes.
A student-focused approach with high expectations for quality, engagement, and progression is required.
The candidate should bring a confident and engaging teaching style, strong subject credibility and current industry knowledge, and a structured and organised approach to planning, delivery, and assessment.
The candidate must be able to balance academic standards with practical, career-focused learning, take ownership and make decisions within the subject area, and support colleagues collaboratively.
A practical, solutions-focused approach in a fast-paced environment and a commitment to a strong student experience and positive learner outcomes are required.

Responsibilities

Take ownership of Marketing as a subject area across Higher Education provision.
Lead the development and improvement of Marketing modules, content, and learning materials.
Ensure the curriculum reflects current industry practice, digital tools, platform changes, and employer expectations.
Deliver high-quality teaching that connects theory to real-world digital marketing activity.
Support students to build knowledge across SEO, PPC, paid social, email marketing, content, analytics, and campaign planning.
Design, set, mark, and moderate assessments in line with academic standards and learning outcomes.
Provide clear feedback and academic support to help students stay engaged and achieve strong outcomes.
Monitor student attendance, engagement, satisfaction, and performance, taking action where needed.
Maintain consistent teaching, assessment, and quality standards across the subject area.
Contribute to quality assurance activity, including reviews, audits, standardisation, and moderation.
Support and guide lecturers delivering Marketing content, sharing best practice where needed.
Work closely with academic leaders, programme teams, and professional services colleagues.
Bring industry insight into teaching, curriculum design, and assessment.
Embed employability, commercial awareness, and practical digital marketing skills into the subject area.
Keep up to date with AI, automation, data, and emerging trends shaping the future of digital marketing.

Desired Qualifications

Experience working in Higher Education, Further Education, or a regulated training environment.
Experience as a module leader, programme lead, subject lead, or similar academic role.
Experience mentoring, supporting, or leading lecturers, trainers, or junior team members.
Exposure to quality assurance, course validation, academic review, or partner university requirements.
Professional marketing qualifications or certifications, such as CIM, Google, Meta, HubSpot, or similar.
Understanding how AI, automation, and data analytics are shaping the future of digital marketing.
Experience building employer links, live briefs, applied projects, or industry-informed learning.

Marketing Programme Lead

School of Coding · Birmingham, United Kingdom · — · Posted 2026-11-11

Workplace: on_site

Department: Academic

Description

About School of Coding & AI

School of Coding & AI is one of the UK’s fastest growing education providers, delivering high quality, career focused programmes across Coding, AI, STEM, Health and Social Care, Business and related areas.

Established in 2017, we work with schools, colleges, universities and employers to provide education that leads to real outcomes. Our focus is simple, student first, always.

We have partnered with the University of Wolverhampton, Harper Adams University, University of Staffordshire and University of Brighton to launch our first Higher Education Institute. As we continue to grow across the UK and internationally, we are building a strong academic team to deliver high quality teaching, support excellent student outcomes and help shape the future of technology focused education.

About the role

We are looking for a Programme Lead in Marketing to take academic ownership of our Marketing provision across Higher Education.

This role sits at the point where academic quality, industry relevance and student outcomes come together. You will lead the development and delivery of Marketing modules, ensuring students gain the practical knowledge, commercial awareness and technical confidence needed to succeed in a fast changing marketing landscape.

You will teach, shape curriculum, support lecturers and act as the subject expert for Marketing across the organisation. The role will suit someone who understands both the academic requirements of Higher Education and the realities of modern digital marketing, including SEO, paid media, analytics, content, social platforms, customer journeys and the growing impact of AI.

This is an opportunity to build a strong subject area, raise standards and help define how Marketing is taught as School of Coding & AI continues to grow.

What you’ll be doing

Take ownership of Marketing as a subject area across Higher Education provision
Lead the development and improvement of Marketing modules, content and learning materials
Ensure the curriculum reflects current industry practice, digital tools, platform changes and employer expectations
Deliver high quality teaching that connects theory to real world digital marketing activity
Support students to build knowledge across SEO, PPC, paid social, email marketing, content, analytics and campaign planning
Design, set, mark and moderate assessments in line with academic standards and learning outcomes
Provide clear feedback and academic support to help students stay engaged and achieve strong outcomes
Monitor student attendance, engagement, satisfaction and performance, taking action where needed
Maintain consistent teaching, assessment and quality standards across the subject area
Contribute to quality assurance activity, including reviews, audits, standardisation and moderation
Support and guide lecturers delivering Marketing content, sharing best practice where needed
Work closely with academic leaders, programme teams and professional services colleagues
Bring industry insight into teaching, curriculum design and assessment
Embed employability, commercial awareness and practical digital marketing skills into the subject area
Keep up to date with AI, automation, data and emerging trends shaping the future of digital marketing

Requirements

What we’re looking for

Essential

Degree in Marketing, Digital Marketing, Business, Communications or a closely related field
PGCert in Higher Education, Fellowship of Advance HE (FHEA) or equivalent professional recognition.
Minimum of Master’s degree in a relevant subject area
Strong industry experience across core digital marketing disciplines, such as SEO, PPC, paid social, content marketing, analytics, email marketing or campaign management
Experience teaching, training, coaching or developing others in a professional or academic setting
Strong understanding of current digital marketing tools, platforms, trends and employer expectations
Experience developing or improving curriculum, training content, learning materials or assessment approaches
Ability to set standards, improve quality and drive consistency across a subject area or team
Strong communication skills and the confidence to engage students, colleagues and stakeholders
Ability to use data, feedback and performance insight to improve delivery and outcomes
A student focused approach with high expectations for quality, engagement and progression

Desirable

Experience working in Higher Education, Further Education or a regulated training environment
Experience as a module leader, programme lead, subject lead or similar academic role
Experience mentoring, supporting or leading lecturers, trainers or junior team members
Exposure to quality assurance, course validation, academic review or partner university requirements
Professional marketing qualifications or certifications, such as CIM, Google, Meta, HubSpot or similar
Understanding of how AI, automation and data analytics are shaping the future of digital marketing
Experience building employer links, live briefs, applied projects or industry informed learning

You will also bring

A confident and engaging teaching style
Strong subject credibility and up to date industry knowledge
A structured and organised approach to planning, delivery and assessment
The ability to balance academic standards with practical, career focused learning
A collaborative approach and willingness to support colleagues
Confidence taking ownership and making decisions within your subject area
A practical, solutions focused mindset in a fast paced environment
A commitment to delivering a strong student experience and positive learner outcomes

Benefits

Salary from £45,000 to £50,000, depending on experience
Generous annual leave entitlement
Pension scheme
Employee Assistance Programme
Strong CPD and development opportunities
Company and social events
Retail discounts from Bright Exchange

Apply

Apply at School of Coding

About the Company

School of Coding & AI

Coding and computer science education provider

What they do: They provide coding, computer science, and digital skills training for children, adults, and corporate clients through online courses, in-person centers, after-school clubs, and tutoring, including government-funded programs. How it works: Curricula run on a proprietary e-learning platform and at physical centers, covering coding, AI, cybersecurity, GCSE/A-levels, higher education, and workforce training. How they differ: They partner with over 150 schools and major firms, work with governments across the UK and 11 European countries, run initiatives like the UK’s first AI learning lab, Alternative Education Provision, The Work College, and SOC Communities Foundation. Their goal: to expand access to tech education, build digital skills, and create employment pathways for learners and underserved groups, supported by funding from investors.

Company size: 51-200
Company stage: Early VC
Total funding: $730K
Headquarters: Wolverhampton, United Kingdom
Founded: 2016

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