Full-Time
Principal Sales Rep
Home Office Michigan
Posted on 9/27/2025
Wilbur-Ellis
1,001-5,000 employees
Global distributor of agricultural products
Compensation Overview
$93.9k - $131.5k/yr
Michigan, USA
In Person
 Sales & Account Management (5) |
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- Proven experience in agricultural sales, preferably with fertilizer or crop protection products
- Strong knowledge of local crops and market practices
- Familiarity with fertilizer storage, application equipment, and product logistics
- Proficiency in Microsoft Office Suite (Excel, Outlook, Word)
- Ability to travel throughout the assigned territory
- Plan and organize sales activities and customer/prospect contact towards achieving agreed business goals
- Plan and develop dealer/distributor network in specified territory according to the agreed market development strategy
- Motivate dealers and distributors to promote a portfolio of products and services
- Educate growers, dealers & distributors on new products
- Conduct direct farm visits to growers to promote and sell a portfolio of products
- Conduct direct visits to dealers and distributors to assist in selling a portfolio of products
- Sell and service equipment related to the application of fertilizer products
- Sell storage tanks related to the storage of fertilizer products
- Deliver fertilizer, parts & equipment, and storage tanks to dealers and farmers
- Conduct grower meetings to promote the use of products
- Attend farm shows to promote the use of products and services
- Locate and develop test plot locations as they relate to the research & development program
- Manage and collect accounts receivable as required to keep receivables current
- Leadership qualities
- Ability to influence cross-functional teams and stakeholders without formal authority
- Skill at managing multiple projects
- Strong organizational skills and project planning
- Excellent communication skills
Wilbur-Ellis marks and distributes agricultural products, animal nutrition, and specialty chemicals through three divisions: Agribusiness, Specialty Chemicals and Ingredients, and Feed. Its products flow from sourcing to processing and distribution worldwide, serving farmers, manufacturers, and pet and livestock nutrition customers with technical support. The company differentiates itself through its family ownership since 1921, diversification across inputs and chemicals, and a global footprint enabling integrated, regional solutions. Its goal is to help customers improve profitability and efficiency by providing reliable products and expertise across regions.
Company Size
1,001-5,000
Company Stage
Debt Financing
Total Funding
$14.1M
Headquarters
San Francisco, California
Founded
1921
Simplify's Take
What believers are saying
- Acquired F.L. Emmert in June 2022, boosting pet and livestock nutrition capabilities.
- Partners with Guardian Agriculture for eVTOL drones covering 40 acres per hour at lower costs.
- Grew to $3 billion annual sales with 2400+ employees, emphasizing digital and precision ag solutions.
What critics are saying
- Connell Brothers merger with Caldic in 2023 divests high-margin chemicals, exposing agribusiness to volatility.
- Agtonomy's FAA certification delays limit autonomous operations beyond trials as of April 2026.
- Guardian eVTOL lacks market penetration; DJI Agras and Yamaha drones dominate precision spraying.
What makes Wilbur-Ellis unique
- Family-owned since 1921, Wilbur-Ellis focuses on North American agribusiness and animal nutrition.
- Acquired Nachurs Alpine Solutions, largest deal, for specialty liquid chemicals in precision agriculture.
- Cavallo Ventures invests in ag-tech like Agtonomy and Guardian Agriculture for autonomous solutions.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Mental Health Support
401(k) Company Match
401(k) Retirement Plan
Paid Vacation
Paid Holidays
Company News
An affiliate of Balmoral Funds LLC has acquired Wilbur-Ellis Nutrition, LLC, now operating as Rangen, from Wilbur-Ellis Holdings II, LLC. Rangen, a leader in Pet, Aquaculture, and Livestock nutrition, will be led by CEO Mark Essig. The acquisition includes Rangen's product lines and services, positioning it for growth and innovation. Balmoral, with $1.3 billion in assets, emphasizes operational excellence and customer relationships. Legal and financial advisors included Blank Rome LLP and Lazard.
SLR Credit Solutions served as joint lead arranger for a $550 million senior secured credit facility, which is supported by a first lien on working capital
Agtonomy is well capitalized for accelerated growth backed by lead investors Cavallo Ventures and Mirae Asset Venture Investment. SAN FRANCISCO, Sept. 15, 2022 /PRNewswire/ -- Agtonomy , a cutting-edge software and service ag-tech start-up, announced the successful closing of another round of funding for a total investment of $13.5 million. The round was led by Cavallo Ventures, the venture arm of multi-billion-dollar agribusiness leader Wilbur-Ellis, and Mirae Asset Venture Investment which is the VC arm of Mirae Asset Financial Group headquartered in South Korea. The Mirae Asset Financial Group is one of the largest independent financial groups in Asia with over $700B in AUM, and owns the largest investment bank in South Korea. Other leading names including Toyota Ventures and David R. Duncan, Proprietor, Chairman & CEO of Silver Oak Cellars, also participated in this round. This latest funding will be used to add strategic depth to the team, expand the fleet of vehicles now operating with Agtonomy technology in the fields, and accelerate trials of the service platform designed to address the growing skilled labor challenges facing local agriculture
VANCOUVER, Wash., June 30, 2022 /PRNewswire/ -- Wilbur-Ellis Nutrition is pleased to announce that it has entered into a definitive agreement to acquire F.L. Emmert, a leading manufacturer and marketer of advanced nutritional solutions for the pet and livestock industries. Emmert is a 140-year-old, family-owned company with manufacturing operations in Cincinnati, Ohio, and 35-plus employees. "We look forward to welcoming the Emmert team and we're excited about the capabilities this acquisition provides," said Matt Fanta, President of Wilbur-Ellis Nutrition
"This is the first new aerial technology to make a material impact on American farms. We believe it can be profitably and rapidly deployed and are looking forward to working with Guardian Ag to roll out their technology to our customers and partners," said Chief Executive Officer of Cavallo Ventures at Wilbur-Ellis, Mike Wilbur. Guardian Ag's fully electric vertical take-off and landing (eVTOL) aircraft system can safely and securely deliver precision application of crop protection in a fraction of the time and cost. The autonomous aircraft can carry multi-hundred-pound payloads and address a wide range of application spray volumes and application needs for growers. With four six-foot propellers and an overall 15-foot aircraft width, the eVTOL system efficiently covers 40 acres per hour of full-field crop protection to the grower