Marketing Associate - Founder's Office

Founder's Office, Marketing Associate

Origin · Bengaluru, India · Full-time · Posted 2026-11-05

Workplace: on_site

Department: Founder's Office

Description

About Origin

Origin is building general-purpose autonomous robots for US construction to tackle rising costs, safety risks, and labour shortages. Our modular, multi-trade platform combines purpose-built hardware with real-time site intelligence to navigate complex environments and execute tasks with precision. Trained in high-fidelity simulation and already deployed on live sites, our robots deliver 3x faster execution, 250%+ margin expansion, and significant cost savings. Join World's most talent-dense robotics team consisting of individuals from IITs, Stanford, UCLA, etc.

About the role

Origin builds one general-purpose robot, OG-1, that performs interior-finishing trades: compound application, sanding, priming and painting, with more workflows coming. The buyer has been sold construction robotics before and it did not work. Our marketing wins on proof from real sites, not renders.

You will work directly with the Founders to turn what OG-1 does on live sites into stories, content and conversations that reach contractors, partners, press and investors. You'll own execution end to end: capture the footage, write the case study, ship the founder post, build the company brand on social platforms, staff the booth during the events and log the lead. This is a hands-on role with a visible scorecard, built for someone who wants to grow into owning a marketing function.

Key Responsibilities

1. Proof and content from the field

• Work with Deployment to capture footage, photos, data and operator quotes from live sites every month.
• Turn them into case studies, short videos, ROI one-pagers and before/after comparisons that Sales can use the same week.
• Ensure all product claims and marketing communications are supported by real-world deployment data, customer experiences and evidence from live sites, using renders primarily to explain the product and its capabilities. 

2. Founder voice and employee content

• Run the publishing cadence for three co-founders with distinct territories: company thesis, autonomy and physical AI, and hardware reality. Draft, edit and schedule without flattening them into one house tone.
• Run the employee-content programme for deployment and engineering: prompt packs, capture kits and a simple approval flow.

3. Events and showcases

• Track trade shows, demo days, awards and speaking slots across India, the US, Europe and APAC against a deadline calendar.
• Draft abstracts, nominations and event briefs; run logistics, collateral, demo plan and lead capture for each appearance.
• Score every paid appearance against cost within 30 days of the event.

4. Website, demand and data

• Keep the website and OG-1 pages current; write explainers that answer what contractors actually ask, structured for search and AI answer engines.
• Run CRM hygiene, UTM tracking and source capture; report qualified conversations by channel each month.
• Route inbound enquiries to Sales quickly, with source, segment and region recorded.

5. Brand consistency and sales enablement

• Keep one approved boilerplate, product description and terminology live across the web, decks, job posts and investor material.
• Maintain the sales kit: pitch deck, RaaS ROI material, case studies, objection library and competitor comparisons.
• Brief and coordinate the Creative Content Producer, agencies and freelancers against the release calendar.

6. Public Relations and media communications

• Develop and execute PR strategies to strengthen Origin's brand visibility, industry positioning and credibility across relevant markets.
• Build relationships with journalists, media publications and relevant technology, robotics and business platforms to drive media coverage, interviews and feature stories.
• Draft and manage press releases, media pitches, company announcements, founder narratives and spokesperson briefs.
• Identify PR opportunities and track media coverage, mentions and campaign outcomes to measure brand visibility and impact.

Required Qualifications and Skills

• 2–4 years in B2B marketing, content, growth, consulting or a founder's office role at a startup.
• Strong writing: a case study, a cold email and a founder post in the same day, each in the right voice.
• Can learn a technical, physical product well enough to explain it to a general contractor without an engineer in the room.
• Comfortable with a CRM, LinkedIn, Canva/Figma, basic video editing and web analytics.
• Comfortable around engineers, robots, workshops and live construction sites; willing to travel domestically and internationally.
• High ownership and pace: ships weekly, closes loops, and measures work by pipeline, not likes.

Preferred Experience

• Marketing a physical or technical product in robotics, hardware, construction tech, industrial automation or deep tech.
• Experience with B2B buyers who decide by committee over long sales cycles.
• Experience producing video or site content, or running event and field marketing.
• Exposure to US or international markets and localizing messaging.
• An engineering degree, or real interest in how robots and construction work.

Application Requirement

Applicants must share 2–3 pieces of their own work: a case study, a campaign with its results, a founder or brand post they wrote, or a piece of sales material.

What You'll Gain

• Direct work with three founders, the robots and live deployments in the US.
• Hands-on experience across positioning, content, events and demand generation in one role.
• International scope from day one across India, the US, Europe, Middle-East and APAC.
• A path to owning a marketing function as Origin scales.

Apply

Apply at Origin

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