At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.

We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization.

To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success. Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.

If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you.

WHAT YOU’LL DO

As the Industry Marketing Lead for Retail & eCommerce, you will be responsible for developing and executing industry-specific marketing strategies that resonate with Retail & eCommerce brands. This role will focus on driving adoption and demonstrating the value of Braze’s platform in helping these brands achieve their marketing objectives. You will work closely with our sales, product marketing, and customer success teams to position Braze as the leading customer engagement solution in the Retail & eCommerce industry.

Key Responsibilities:

Industry Marketing Strategy:
- Lead the development and execution of a comprehensive marketing strategy tailored to the Retail & eCommerce industry
- Collaborate with sales and sales strategy teams to align Braze’s value proposition with industry-specific marketing objectives and business outcomes
- Develop a go-to-market strategy targeting key Retail & eCommerce audiences, leveraging industry insights to drive platform adoption
Content Creation & Campaign Development:
- Create and manage content and marketing programs that highlight the relevance of Braze for the Retail & eCommerce industry, from white papers and case studies to webinars and thought leadership
- Work with product marketing to develop client-facing materials that effectively communicate the value of Braze’s platform and industry solutions
- Partner with internal teams and external stakeholders to generate and distribute deep insights that matter to our Retail & eCommerce customers
Relationship Management & Industry Expertise:
- Serve as Braze’s expert on the Retail & eCommerce industry, offering insights and expertise to internal teams and clients
- Train sales teams and facilitate the ongoing exchange of knowledge and best practices across regions and departments
- Gather and synthesize feedback from sales, clients, and agencies to inform content, research, and product development, ensuring our solutions meet industry needs

WHO YOU ARE:

Strategic Thinker: You have a strong ability to develop and execute industry-specific marketing strategies that drive measurable results
Content Creator: You’re skilled at crafting compelling content and campaigns that resonate with industry audiences and highlight product value
Industry Expert: You bring deep knowledge of the Retail & eCommerce industry, with a proven track record of developing effective marketing strategies in this space
Collaborative Leader: You excel in cross-functional environments and can influence and lead teams across different departments
Communicator: You have exceptional communication skills, capable of articulating complex ideas simply and effectively to diverse audiences
Problem Solver: You have a resourceful and analytical mindset, with the ability to navigate ambiguity and drive execution

Qualifications:

BA/BS degree required; MBA or relevant advanced degree a plus
5-7 years of marketing or sales experience, with expertise in the Retail & eCommerce industry preferred
Demonstrated success in developing and executing go-to-market strategies in a fast-paced environment
Strong understanding of the digital marketing landscape, including customer engagement platforms and marketing automation tools
Experience working with cross-functional teams and managing relationships with key stakeholders

For candidates based in the United States, the pay range for this position at the start of employment is expected to be between $121,000 and $135,000/year with an expected On Target Earnings (OTE) between$175,000 and $195,000/year (including bonus or commission). Your exact offer may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition to cash compensation, Braze offers full- and part- time employees a comprehensive Total Rewards package that includes equity grants of restricted stock (RSUs) so that all Braze employees own a piece of our company.

WHAT WE OFFER

Details of these benefits plan will be provided if a candidate receives an offer of employment. Benefits may vary by location.

From offering comprehensive benefits to fostering flexible environments, we’ve got you covered so you can prioritize work-life harmony.

Competitive compensation that may include equity
Retirement and Employee Stock Purchase Plans
Flexible paid time off
Comprehensive benefit plans covering medical, dental, vision, life, and disability
Family services that include fertility benefits and equal paid parental leave
Professional development supported by formal career pathing, learning platforms, and tuition reimbursement
Community engagement opportunities throughout the year, including an annual company wide Volunteer Week
Employee Resource Groups that provide supportive communities within Braze
Collaborative, transparent, and fun culture recognized as a Great Place to Work®

ABOUT BRAZE

Braze is a leading customer engagement platform that powers lasting connections between consumers and brands they love. Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty.

Braze is proudly certified as a Great Place to Work® in the U.S., the UK and Singapore. We ranked #3 on Great Place to Work UK’s 2024 Best Workplaces (Large), #3 on Great Place to Work UK’s 2023 Best Workplaces for Wellbeing (Medium), #4 on Great Place to Work’s 2023 Best Workplaces in Europe (Medium), #10 on Great Place to Work UK’s 2023 Best Workplaces for Women (Large), #19 on Fortune’s 2023 Best Workplaces in New York (Large). We were also featured in Built In’s 2024 Best Places to Work, U.S. News Best Technology Companies to Work For, and Great Place to Work UK’s 2023 Best Workplaces in Tech.

You’ll find many of us at headquarters in New York City or around the world in Austin, Berlin, Chicago, Jakarta, London, Paris, San Francisco, Singapore, Sydney and Tokyo – not to mention our employees in nearly 50 remote locations.

BRAZE IS AN EQUAL OPPORTUNITY EMPLOYER

At Braze, we strive to create equitable growth and opportunities inside and outside the organization.

Building meaningful connections is at the heart of everything we do, and that includes our recruiting practices. We’re committed to offering all candidates a fair, accessible, and inclusive experience – regardless of age, color, disability, gender identity, marital status, maternity, national origin, pregnancy, race, religion, sex, sexual orientation, or status as a protected veteran. When applying and interviewing with Braze, we want you to feel comfortable showcasing what makes you you.

We know that sometimes different circumstances can lead talented people to hesitate to apply for a role unless they meet 100% of the criteria. If this sounds familiar, we encourage you to apply, as we’d love to meet you.

Please see our Candidate Privacy Policy for more information on how Braze processes your personal information during the recruitment process and, if applicable based on your location, how you can exercise any privacy rights.

Industry Marketing Lead

Retail & Ecommerce

Braze

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