CASETiFY

Creates protective, customizable tech accessories

Merchandising & Product Lifecycle Management Director

Inventory Management +1Confirmed live in the last 24 hours

Full-timeKwun Tong, Hong KongNo salary listedIn-person

About the Job

Requirements

>10 years of experience leading Merchandising, Category Management, Buying, or Commercial Planning for a global lifestyle, fashion, or high-growth direct-to-consumer brand.
Experience leading multiple markets across global or regional operations.
A Bachelor's degree in Business, Merchandising, Supply Chain Management, or a related field.
Deep proficiency in global Enterprise Resource Planning systems, advanced data visualization tools, and predictive artificial intelligence and business intelligence dashboard environments.
Ability to communicate assortment and commercial strategy across global channels, regional offices, and executive leadership teams.

Responsibilities

Architect and optimize channel-specific assortments across direct-to-consumer, retail, marketplace, and wholesale channels to maintain product relevance, improve stock-keeping unit productivity, and minimize cannibalization.
Lead global forecasting by combining historical data and marketing calendars with predictive artificial intelligence models to improve forecast accuracy for component-level blanks and finished goods.
Manage product transitions from new arrivals to core staples, using data-driven insights to determine when to vault products or use promotional strategies while protecting brand equity.
Direct product allocation across global distribution centers and sales channels, optimizing inventory positioning for high-growth markets and efficient delivery of high-demand collaborations.
Own the global Open-to-Buy framework and manage sell-through velocity and inventory turns using artificial intelligence-powered business intelligence dashboards.

CASETiFY is one of the leading global lifestyle brands offering customizable tech accessories. We are industry leaders in trend forecasting and protecting what matters most—the community platform for creativity and self-expression.

We are expanding our global leadership team to appoint a strategic, data-driven Merchandising & Product Lifecycle Management Director. This pivotal role bridges the gap between commercial strategy and supply chain execution, drive global growth, maximize inventory efficiency, and scale our omni-channel ecosystem.

Core Responsibilities

Omni-Channel Assortment Strategy: Architect and optimize channel-specific assortments to ensure product relevancy across D2C, retail, marketplace, and wholesale, while driving SKU productivity and minimizing cannibalization.
AI-Enhanced Demand & Supply Planning: Lead the global forecasting process by synthesizing historical data and marketing calendars with predictive AI models to achieve industry-leading forecast accuracy across both component-level blanks and finished goods.
Inventory Lifecycle Mastery: Lead the transition of products from viral "New Arrival" moments to sustainable "Core" staples, using data-driven insights to trigger "vaulting" or promotional strategies that protect brand equity.
Strategic Allocation & Replenishment: Direct the flow of goods across global Distribution Centers and sales channels; optimize stock positioning to support "hyper-growth" markets and ensure high-heat collaborations reach the customer with maximum efficiency.
Commercial Governance: Maintain full accountability for the global Open-to-Buy (OTB) framework; proactively manage sell-through velocity and inventory turn using AI-powered BI dashboards to maximize operational efficiency.

Requirements

Experience: >10 years in leading Merchandising, Category Management, Buying, or Commercial Planning for a global lifestyle, fashion, or high-growth D2C brand.
Global/ Regional experience - leads multiple markets.
Education: Bachelor's degree in Business, Merchandising, Supply Chain Management, or a related field.
Tech Savvy: Deep proficiency in global Enterprise Resource Planning (ERP) systems, advanced data visualization tools, and predictive AI/BI dashboard environments.
Communication: Exceptional ability to communicate assortment and commercial strategy across global channels, regional offices, and executive leadership teams.

About the Company

CASETiFY

Creates protective, customizable tech accessories

CASETiFY makes protective, stylish tech accessories such as phone cases, AirPods cases, and iPad cases. These products are sold directly to consumers through casetify.com, and the company collaborates with artists and designers to offer exclusive, customizable designs. The accessories pair practical protection with fashion-forward artwork, and customers can personalize many designs. CASETiFY distinguishes itself through its wide range of artist collaborations, a strong online presence, and a direct-to-consumer model, along with customer-friendly policies like a 10-day no-questions-asked return/exchange window and a 6‑month warranty on select items. The company also engages in philanthropic efforts to support mental health initiatives. Its goal is to blend technology, art, and fashion into globally available, personalized protective accessories while expanding its design partnerships and maintaining customer trust.

Company size: 501-1,000
Company stage: Series A
Total funding: Not listed
Headquarters: Kwun Tong District, Hong Kong
Founded: 2011

Recently Posted Jobs

Explore more opportunities at CASETiFY

See more jobs