Integrated Marketing Vice President
$123.5k - $195k
Senior
Bachelor's
New York, NY, USA+1 moreMore locations: Wilmington, DE, USA
In Person
Growth & MarketingBrand & Creative Marketing
About the job
Requirements
- A bachelor's degree or equivalent experience is required.
- A minimum of 7 years of experience in marketing, brand management, relationship management, advertising, or a related discipline is required.
- Experience developing strategic, cross-functional marketing plans is required.
- The candidate must be able to build relationships and drive outcomes in a matrixed organization.
- The candidate must be proactive, customer-focused, and results-driven.
- The candidate must be able to manage multiple complex initiatives and competing priorities simultaneously.
- The candidate must be able to collaborate and influence across functions and levels.
- The candidate must have strong written, verbal, and executive communication skills.
- The candidate must be skilled at interpreting data and translating insights into strategic recommendations.
- The candidate must be comfortable operating in a fast-paced environment with evolving priorities.
- The candidate must have meticulous attention to detail and strong organizational skills.
- The candidate must have advanced analytical and problem-solving skills.
Responsibilities
- Lead the planning, launch, and strategy for integrated marketing campaigns for Freedom cardmembers.
- Own the holistic customer brand strategy for key products by defining positioning, audience, brand architecture, and long-range priorities, combining quantitative and qualitative insights into a point of view that elevates the work beyond campaign execution.
- Translate strategy into cohesive integrated plans across channels, aligning internal partners and external agencies around shared objectives and measurable outcomes.
- Craft clear and actionable briefs for key partners to develop effective and measurable marketing.
- Develop distinct, portfolio-specific marketing strategies while identifying opportunities to scale capabilities, learnings, and best practices across Freedom and Slate.
- Collaborate with Analytics, Product, Finance, Legal, Controls, and other cross-functional teams to build business cases and execute compliant marketing programs.
- Design and maintain channel and campaign roadmaps that support growth, engagement, retention, and efficiency.
- Establish and drive a test-and-learn agenda to refine marketing strategies, customer experiences, messaging, and channel execution.
- Monitor campaign performance and analyze key customer and business metrics.
- Manage multiple complex initiatives and prioritize resources to meet deadlines and business objectives.
- Present strategies, business cases, performance results, risks, and recommendations to senior leadership.
- Partner with teams to develop customer journey plans, executive summaries, and recommendations for new engagement tactics.
- Ensure alignment with brand standards, portfolio strategies, control requirements, and business objectives.
Desired Qualifications
- Experience in financial services, credit card marketing, or consumer portfolio marketing is preferred.
- A background in agency management or creative leadership is preferred.
- Familiarity with customer lifecycle, engagement, retention, and journey strategies is preferred.
- Experience presenting recommendations and business results to senior leadership is preferred.
- Knowledge of digital and traditional marketing channels is preferred.
- Experience applying test-and-learn methodologies and performance optimization is preferred.
About the company
JPMorgan Chase runs the largest bank in the United States, which serves households and small businesses as Chase and large companies, governments, and investors as J.P. Morgan. During the 2008 financial crisis it bought the failing investment bank Bear Stearns and lender Washington Mutual, and in 2023 it took over First Republic Bank after regulators seized it. Chase takes deposits and earns interest on credit cards, mortgages, and car loans, while the investment side earns fees for advising on mergers, raising money for companies, trading stocks and bonds, and managing wealth. Formed in a 2000 merger, JPMorgan Chase traces its roots to 1799 and is based in New York City.
Company Size
10,001+
Company Stage
IPO
Headquarters
New York City, New York
Founded
1799
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Simplify's Take
What believers are saying
- Growth is broad-based: every JPMorgan division posted record revenue in the June 2026 quarter, and trading jumped 35%.
- Stock grants gained value: shares rose 21% in three months, valuing JPMorgan at $965 billion in August 2026.
- Tech teams are well funded: JPMorgan's nearly $20 billion yearly tech budget is the largest in banking.
What critics are saying
- AI is shrinking some teams: Dimon said in July 2026 that AI cut up to 40% of certain roles.
- Plan on five office days a week: JPMorgan ended hybrid schedules for all staff in early 2025.
- It is fighting the president in court: Trump sued JPMorgan for $5 billion in January 2026 over his closed accounts.
What makes JP Morgan Chase unique
- It ranks first in investment banking: JPMorgan earned 9.3% of global deal fees in the first half of 2026.
- It trains future CEOs: 10 Fortune 500 chiefs were JPMorgan alumni in September 2025, fifth-most of any employer.
- Its payments arm is a hidden giant: JPMorgan says it processes $12 trillion a day across 160-plus countries.
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Benefits
- Health Insurance
- Flexible Work Hours
- Paid Sick Leave
- Paid Holidays