About ThredUp

ThredUp is transforming resale with technology and a mission to inspire the world to think secondhand first. By making it easy to buy and sell secondhand, ThredUp has become one of the world’s largest online resale platforms for apparel, shoes and accessories. Sellers love ThredUp because we make it easy to clean out their closets and unlock value for themselves or for the charity of their choice while doing good for the planet. Buyers love shopping value, premium and luxury brands all in one place, at up to 90% off estimated retail price. Our proprietary operating platform is the foundation for our managed marketplace and consists of distributed processing infrastructure, proprietary software and systems and data science expertise. With ThredUp’s Resale-as-a-Service, some of the world’s leading brands and retailers are leveraging our platform to deliver customizable, scalable resale experiences to their customers. ThredUp has processed over 172 million unique secondhand items from 55,000 brands across 100 categories. By extending the life cycle of clothing, ThredUp is changing the way consumers shop and ushering in a more sustainable future for the fashion industry.

Recognized on TIME Most Influential Companies of 2023,  Digiday’s WorkLife 50 2023, TIME’s Best Inventions of 2022, and Lattice’s People Success Awards 2022.

How You Will Make An Impact 

The Lifecycle Marketing Manager will be responsible for designing, implementing, and optimizing comprehensive lifecycle marketing strategies across email, SMS, and push notifications. This role involves managing customer communication touchpoints to enhance engagement, retention, and conversion throughout the customer journey. The ideal candidate will have a strong background in digital marketing, excellent analytical skills, and a creative approach to customer engagement.

In This Role You’ll Get To:

Strategy Development:

• Develop and execute lifecycle marketing strategies that leverage email, SMS, and push notifications to drive customer engagement and retention.

• Create customer journey maps and segmentation strategies to target specific audiences with tailored messaging.

Campaign Management:

• Design, email, SMS, and push notification campaign content and messaging calendar, including promotional, transactional, and triggered messages.

• Coordinate and collaborate with creative and content teams to produce compelling and relevant messaging.

Analytics and Optimization:

• Monitor and analyze campaign performance metrics such as click-through rates, conversion rates, etc.

• Conduct A/B testing and use data insights to continuously optimize campaign strategies and improve performance.

• Provide regular reports and actionable insights to the marketing team and senior management.

Customer Segmentation:

• Develop and maintain customer segments based on behavior, demographics, and engagement history.

• Use segmentation to deliver personalized and targeted messaging that resonates with different audience groups.

Technology and Tools:

• Utilize marketing automation platforms, CRM systems, and analytics tools to manage and interpret campaigns.

• Stay updated with industry trends and emerging technologies to incorporate new tools and techniques into the marketing strategy.

Collaboration and Coordination:

• Work closely with cross-functional teams, including product, sales, and customer support, to ensure consistent messaging and alignment with overall business goals.

• Provide guidance and support to junior team members or interns as needed.

What We’re Looking For:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• 5+ years of experience in lifecycle or channel marketing, with a focus on email, SMS, and push notifications.

• Proven track record of managing and optimizing multi-channel marketing campaigns.

• Strong data-driven skills and experience with data analysis and reporting.

• Proficiency in project management software (e.g., Asana, etc.).

• Excellent written and verbal communication skills.

• Creative thinker with a problem-solving mindset and attention to detail.

• Ability to manage multiple projects simultaneously and work effectively in a fast-paced environment.

• Experience with data-supported marketing and personalization strategies preferred.

• Knowledge of compliance and best practices for email and SMS marketing preferred.

At ThredUp, your base pay is one part of your total compensation package. This role pays between $120,000 and $142,000, and your actual base pay will depend on your skills, qualifications, experience, and location.

Many ThredUp employees also have the opportunity to own shares of ThredUp stock. ThredUp employees are eligible for discretionary restricted stock unit awards, as well as a discount when purchasing ThredUp stock if voluntarily participating in ThredUp’s Employee Stock Purchase Plan. Subject to eligibility requirements, you’ll also receive other benefits: Comprehensive medical & dental coverage, vision, 401k, life and disability insurance.

This role is not eligible for visa sponsorship.

What We Offer:

• 4-day work week, with Fridays off

• Hybrid work environment: 3 days in the office and 1 day remote each week

• Competitive salary (we leverage market data)

• Many ThredUp employees also have the opportunity to own shares of ThredUp stock and are eligible for discretionary restricted stock unit awards

• Employee stock purchase plan

• Flexible PTO (take the time you need) + 13 company holidays

• Paid Sabbatical after 3 years of full time employment

• Generous paid parental leave for new mothers and fathers

• Medical, dental, vision, 401k, life and disability insurance offered

• We live by our Core Values of Transparency, SpeakingUP, Thinking Big, Infinite Learning, Influencing Outcomes & Seeking the Truth

We believe diversity, inclusion and belonging is key for our team

At ThredUp, our mission has been built on extending the lives of millions of unique clothing items. Much like our inventory, we are proud to have fostered a workplace that is one-of-a-kind. As a company focused on diversity, inclusion and belonging, we are committed to ensuring our employees are comfortable bringing their authentic selves to work every day. A unique perspective is critical to solving complex problems and inspiring a new generation to think secondhand first. Be you.

If you are a candidate with a disability and have a reasonable accommodation request for the job application process, please email [email protected] the specific details of your disability related accommodation request. This email address is reserved for candidates with disabilities only. General application inquiries will not receive a response.