Full-Time
Custom-sized designer rugs sold online
$130k - $150k/yr
New York, NY, USA
In Person
On-site role in New York City; no remote option stated.
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Ernesta Rugs designs and sells custom-sized designer rugs through an online storefront. Customers choose rug styles and exact dimensions, select five samples, measure their space, and place an order. The product is made to fit the specified size and delivered in 2–4 weeks. The company differentiates itself by offering tailored, high-quality rugs that fit specific spaces, sold directly to consumers to control quality and customer experience, and by providing financing options via Affirm to broaden affordability. Ernesta Rugs aims to help customers personalize home decor with easy access to custom, premium rugs while growing its niche in the e-commerce home decor market.
Company Size
51-200
Company Stage
Series B
Total Funding
$45M
Headquarters
New York City, New York
Founded
2022
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Health Insurance
Dental Insurance
Vision Insurance
Company Equity
Flexible Work Hours
Ernesta, the largest retailer of custom-sized rugs in the US, has moved into a new 12,500-square-foot headquarters at 119 West 24th Street in Manhattan. The company also announced two senior appointments: Rohit Bagalkot as vice president of marketing and Kelly Shah as director of inventory planning. The moves follow Ernesta's recent $20 million Series B funding round and significant year-over-year growth. The new Chelsea-Flatiron office can accommodate more than 90 employees and positions the company near its interior design clients and trade partners. Bagalkot joins from Prenuvo, where he served as vice president of marketing, and previously held senior roles at Peloton. Shah brings nearly a decade of planning experience from roles at Ring Concierge, Studs, David Yurman, and Macy's.
Ernesta fuels its next phase of growth with a new Manhattan headquarters and two senior hires. The largest retailer of custom-sized rugs in the U.S. moves into a new Manhattan home and strengthens with key hires NEW YORK, Aug. 19, 2026 /PRNewswire/ - Ernesta, the largest retailer of custom-sized rugs in the United States, today announced the move to its new headquarters at 119 West 24th Street in Manhattan, alongside the appointments of Rohit Bagalkot as Vice President of Marketing and Kelly Shah as Director of Inventory Planning. Together, the new space and the new leaders mark the next chapter in a year of rapid expansion for the company, which recently reported significant year-over-year growth and closed a $20 million Series B. The new headquarters occupies the entire second floor of 119 West 24th Street, a bright loft of 12,500 square feet with room for more than 90 employees. Sitting at the crossroads of Chelsea and Flatiron, the space places Ernesta close to the interior designers, trade partners, and customers at the center of its business. The office features open work areas, large conference rooms, and breakout spaces, giving the growing team room to collaborate as the company continues its major growth. "Ernesta made a brilliant move here," said Ben Shapiro, Vice Chairman at Newmark. "They secured a standout space in one of Manhattan's most sought after neighborhoods ahead of a very competitive time. This move sets them up well as they build for the long term." "Great companies are built by great people, and we just added two of the best," said Alan Smith, President of Ernesta. "Rohit is a world class marketer, one of the most talented people I have had the chance to work with, and the impact he has had speaks for itself. Having someone of his caliber at Ernesta is a huge win for us, and I could not be more excited about what he is going to build here. Paired with Kelly's exceptional planning expertise, we now have the leadership to scale this business the right way." Rohit Bagalkot, Vice President of Marketing Rohit Bagalkot joins Ernesta to lead brand, growth, and performance marketing as the company scales its customer base and showroom footprint. He joins from Prenuvo, where he served as Vice President of Marketing, and previously held senior marketing leadership roles at Peloton. His track record of building high growth consumer brands positions him to help Ernesta reach more designers and homeowners across the country. "Ernesta is doing something genuinely new in a category that has not changed in decades, and the results speak for themselves," said Rohit Bagalkot. "There is an enormous opportunity to introduce more people to a better way to buy rugs, and I am thrilled to help tell that story as we grow." Kelly Shah, Director of Inventory Planning Kelly Shah joins Ernesta as Director of Inventory Planning, where she will lead demand planning, inventory strategy, and the operational systems that keep the company's fast delivery promise reliable as order volume grows. She joins from Ring Concierge, where she served as Senior Director of Planning, and previously held planning leadership roles at Studs, David Yurman, and Macy's. Kelly brings nearly a decade of merchandise and inventory planning experience across fast growing direct to consumer brands, expertise that will be central to supporting Ernesta's continued expansion. "Delivering a custom product quickly and dependably comes down to great planning behind the scenes," said Kelly Shah. "I am excited to join a team that is scaling so quickly and to build the inventory foundation that lets Ernesta keep that promise to every customer." With a new headquarters, a growing leadership team, and momentum across its business, Ernesta is building the foundation for its next phase of growth. About Ernesta Ernesta is America's largest retailer of custom-sized, designer-quality rugs. The company enables interior designers and homeowners to create beautifully tailored rugs in virtually any size, delivered in weeks rather than months. By combining premium materials, transparent pricing, personalized design guidance, and a seamless omnichannel shopping experience, Ernesta is transforming the purchasing process for one of the most important design elements in the home. Recognized by Good Housekeeping as a 2025 Home Renovation Awards winner, Ernesta is setting a new standard in home design. SOURCE Ernesta
Ernesta, a custom rug brand, has opened its tenth showroom in Fairfax, Virginia's Mosaic District, marking its second location in the Washington, D.C. metro area. The new space offers homeowners and designers access to the brand's full range of wool, natural fibre and performance rugs. Founded in 2022, Ernesta specialises in designer-quality, custom-sized rugs delivered in as little as two weeks. The Fairfax showroom provides one-on-one consultations, white-glove delivery and installation, plus expanded customisation options including stair runners and cutouts. Located at 2920 District Avenue, Suite 145, the showroom joins Ernesta's existing Bethesda location. The company was recognised as a 2025 Home Renovation Awards winner by Good Housekeeping and offers a trade programme for designers.
Ernesta, a custom rug brand founded in 2022, has opened a new showroom in Charlotte, North Carolina's South End neighbourhood. The location offers designer-quality, custom-sized rugs with to-the-inch precision and delivery in as little as two weeks. The showroom features expanded customisation options including stair runners, corner shapes and fireplace cutouts. It includes a dedicated designer lounge for trade professionals to host client meetings and review samples, along with white-glove delivery and installation services. The Charlotte opening follows recent expansions in Dallas, Manhasset and Ardmore, reflecting the company's strategic growth across design-forward communities. The showroom is open Monday through Saturday from 10:00 to 18:00 and Sunday from 11:00 to 17:00.
Ernesta opens Charlotte showroom in South End. Business · JUN 1, 2026 PR Newswire The Custom Rug Brand Expands Its Retail Footprint in the Southeast, Supporting Charlotte's Growing Design Community NEW YORK, June 1, 2026 /PRNewswire/ -... The Custom Rug Brand Expands Its Retail Footprint in the Southeast, Supporting Charlotte's Growing Design Community NEW YORK, June 1, 2026 /PRNewswire/ - Ernesta, the innovative home design brand redefining the rug-buying experience with designer-quality, custom-sized rugs, announces the opening of its newest showroom in Charlotte, North Carolina. Located in the vibrant South End neighborhood, the new space reflects Ernesta's continued investment in design-forward communities and its commitment to serving both consumers and trade professionals through a personalized, hands-on shopping experience. With a robust local team, the new Charlotte showroom offers a welcoming environment where visitors can explore Ernesta's expansive selection of custom-sized designer-quality rugs, with expanded customization options such as stair runners, corner shapes, fireplace cutouts, and more. Designed as a practical resource for both customers and interior designers, the showroom includes a dedicated designer lounge for one-on-one consultations, allowing trade professionals to host client meetings and review samples together. The new location also provides white-glove delivery and installation. "The Charlotte design community has shown a strong demand and appreciation for custom rugs with its blend of traditional Southern hospitality and a modern, livable approach to luxury," said Jennifer Parker, Chief Sales Officer at Ernesta. "This showroom allows us to better support the local design community with personalized service, expert guidance, and high-quality custom solutions that are made specifically for each space." Founded in 2022, Ernesta has quickly grown to be the leader in custom rugs, offering designer-quality rugs with to-the-inch sizing in as little as two weeks. The Charlotte showroom marks another step in the brand's strategic nationwide expansion, following recent openings in Dallas, TX, Manhasset, NY, and Ardmore, PA, and reinforces Ernesta's mission to make custom rugs a foundational part of expert interior design. Ernesta Charlotte is located at 2120 South Blvd, Suite 3, and is now open Monday - Saturday 10:00 am to 6:00 pm and Sunday 11:00 am to 5:00 pm. For more information about Ernesta Charlotte and its offerings, visit https://www.ernestarugs.com/locations/charlotte. About Ernesta Ernesta is an innovative home design brand on a mission to support consumers and designers with designer-quality, custom-sized rugs that will easily elevate any room. Ernesta offers to-the-inch sizing, a curated assortment, and dedicated support. They believe that the right-sized rug in the right material and construction is the foundation for expert design. With Ernesta's simple and streamlined experience, customers can see and feel samples delivered in person or in an Ernesta showroom, and receive their custom-sized rug delivered in as little as 2 weeks. Select markets also offer additional customization options, including stair runners, corner shapes, fireplace cutouts, and more. Designers also enjoy exclusive perks through Ernesta's trade program. Recognized by Good Housekeeping as a 2025 Home Renovation Awards winner, Ernesta is setting a new standard in home design. SOURCE Ernesta Published by News Desk · WeeklyReviewer The WeeklyReviewer news desk monitors breaking developments around the clock - sourcing, verifying, and publishing real-time industry news across business, technology, politics, science, sports, and world affairs. Every story that comes through the Live Wire is reviewed for accuracy before publication, keeping our readers ahead of the curve without the noise.