Art Director - Campaign/Culture

Overview

poppi is looking for an Art Director to bring our campaigns to life and translate what's happening in culture into poppi's next big visual moment. Reporting to the Creative Director, you'll help lead and execute the brand's visual identity across digital, social, and IRL touchpoints — concepting, designing, and delivering elevated creative for a packed launch calendar of new flavors, culture moments, and always-on social/influencer content.

This role is equal parts strategic and hands-on. You think big picture, connecting visuals back to 360 campaign narrative, and you're just as comfortable heads-down in the file, to slay a same-day social moment. You have your finger on the pulse of pop culture, a sharp eye for organic trends, and the instinct to know what's worth jumping on right now versus what to let pass. You live and breathe social - you understand what makes influencer content feel native, what makes a mailer feel giftable, and what makes a scroll-stopping post go viral.

You'll partner closely with Brand Marketing, Social, and Influencer teams, and act as a thought leader and strategic partner to the Creative Director in shaping campaign creative and launch visual identity, setting the bar for design that makes every touchpoint feel ownable, cool, and unmistakably poppi.

Application Note - In order to be considered for this role, your resume must include a direct link to your design portfolio. 

Responsibilities

Art Direction & Concept Development

• Act as a thought leader and strategic partner to the Creative Director in developing and evolving campaign creative and launch visual identity.
• Develop and execute compelling, on-brand creative concepts across integrated platforms - digital, social, print, and experiential.
• Build mood boards, visual handwriting, and presentation decks that communicate clear art direction for launches.
• Translate brand vision into cohesive, culture-driven campaigns in partnership with Creative Leadership.
• Lead art direction and manage process, including direct reports and freelance talent for seasonal and flavor launch campaigns across web and social.
• Actively drive brainstorming and cross-functional ideation, bringing sharp, on-the-pulse cultural and social trend awareness to the table.

Design & Execution

• Heavy-weight design across both everyday assets and campaign-anchor work that sets visual tone for the rest of the team.
• Lead design and production of assets across social, e-commerce, influencer, and email -static and motion, ensuring we are on trend and at the highest quality.
• Ideate and design for "culture bombs" - fast-turn, trend-responsive content that lets poppi jump on cultural moments in real time.
• Support and execute physical/print materials as needed, including mailers, IRL activations, and OOH.
• Contribute to on site direction at shoots where needed, i.e. HQ video shoots, or photo shoots
• Maintain consistency and excellence across all touchpoints - high standards and taste in typography, layout, and brand identity.

Team & Cross-Functional Partnership

• Supervise, mentor, and support the growth of 1-2 direct reports; provide art direction and feedback to external vendors and freelancers.
• Work closely with Social & culture team leads to ensure creative is culturally relevant, disruptive, and defining for the brand.
• Manage multiple priorities and shifting deadlines without sacrificing quality — this is a fast, high-volume launch calendar and brand that is growing.
• Stay current on industry, market, and youth culture trends; understand what design language makes sense for poppi to lean into to stay 

Compensation and Benefits:

• The expected compensation range for this position is between $110,700 - $185,250.
• Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
• Bonus based on performance and eligibility target payout is 12% of annual salary paid out annually.
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

Qualifications

what you bring

• Associate's Degree in related field required (Fine Arts, Graphic Design, etc.)
• 4–6 years of experience in art direction/design, ideally with brand or creative agency experience in a fast-moving, social-first environment.
• A highly creative portfolio that shows both strong conceptual thinking and hands-on execution - from campaign anchor work to fast-turn social content.
• Deep fluency in social platforms, influencer culture, and internet trends — you know what's happening in culture before it peaks.
• Strong typography, layout, and design fundamentals paired with speed and adaptability.
• Comfort managing freelancers/vendors and mentoring junior talent.
• A collaborative, low-ego approach – you’re able to pitch a big idea and also execute the 6pm social asset that needs to go out tonight.
• You have impeccable taste, a hungry work ethic and high attention to detail.
• Experience across motion design a plus.
• You have some management experience, with an eagerness to continue to support the team by supervising and mentoring, whilst to setting the tone for professionalism amongst creatives.
• You’re adaptable and resilient in the face of change with the ability to embrace challenges and shift priorities with ease.
• You have experience communicating with cross functional partners as well as strong and confident presentation skills, with the ability to communicate creative concepts. You also seek input, share openly, and use feedback as fuel, not friction.

your background

• Experience in branded 360 campaigns and assets with an emphasis on digital
• Thrives in a fast-paced, dynamic work environment
• Proven success in content creation, social media campaigns and new and emerging digital platforms
• Advanced knowledge of Adobe Creative Suite, Photoshop, Illustrator, Microsoft Suite, Figma, project management tools such as Asana
• Self-motivated & a true team player who leads with positivity and passion

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