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Wolters Kluwer

Offers professional information, software, and services

Product Marketing Manager - Healthcare Education

Full-TimeUpdated on 10/23/2026
$98.5k - $172.7k+ Bonus
Senior
Bachelor's
Victoria, MN, USA+6 moreMore locations: Clayton, MO, USA | Philadelphia, PA, USA | Waltham, MA, USA | Draper, UT, USA | Kennesaw, GA, USA | Wilmington, DE, USA
HybridHybrid schedule: 8 office days per month at the selected location; travel approximately 35%.
Growth & MarketingProduct Marketing
Company Historically Provides H1B Sponsorship

About the job

Requirements
  • A bachelor's degree in Marketing, Business, Communications, or a related field is required.
  • At least 5 years of product marketing, portfolio marketing, or strategic marketing experience is required; healthcare or higher education sector experience is preferred.
  • Proven experience developing and executing go-to-market strategies and product launches is required.
  • A strong understanding of market research, competitive intelligence, positioning, and customer segmentation is required.
  • Experience leading cross-functional initiatives involving product management, sales, and marketing teams is required.
  • The ability to translate data and insights into actionable business recommendations is required.
  • Experience developing sales enablement programs and customer-facing content is required.
  • Strong analytical, project management, and organizational skills are required.
  • The ability to travel approximately 35% of the time and attend meetings and events outside traditional business hours as needed is required.
Responsibilities
  • Develop annual product and business unit marketing strategies that support growth objectives, market expansion, and revenue targets.
  • Lead planning, forecasting, and management of marketing investments and promotional budgets, ensuring strong return on investment.
  • Partner with product management, sales, and marketing leadership to align strategic priorities and business goals.
  • Monitor market trends, customer needs, and industry developments to adjust marketing strategies and priorities.
  • Lead market research initiatives to identify market opportunities, customer needs, industry trends, and competitive threats.
  • Define and refine market segmentation, buyer personas, and decision-maker profiles to inform product and marketing strategies.
  • Establish processes and tools to collect, analyze, and disseminate market and competitive intelligence across the organization.
  • Provide strategic recommendations based on market insights, competitive analysis, and customer feedback.
  • Develop and maintain expert knowledge of company products, solutions, differentiators, customers, and competitive offerings.
  • Create and continuously refine product messaging, positioning, and value propositions for target audiences.
  • Ensure consistent messaging and market alignment across customer-facing communications and marketing materials.
  • Lead the development and execution of go-to-market strategies for new products, solutions, and major marketing initiatives.
  • Coordinate product launches, seasonal campaigns, and strategic programs across product, sales, marketing, and partner teams.
  • Define routes to market, target audiences, sales motions, and launch success metrics.
  • Collaborate with campaign team and central marketing channel experts on planning, execution, and optimization of integrated, cross-channel marketing campaigns.
  • Align with product management, sales, central marketing, and customer success teams to ensure effective campaign execution.
  • Drive lead generation, demand creation, and customer engagement programs that support business objectives.
  • Monitor campaign performance and implement continuous improvements to maximize results.
  • Establish and track key performance indicators, campaign metrics, and return-on-investment measurements.
  • Analyze marketing performance data to identify trends, opportunities, and areas for optimization.
  • Use data-driven insights to guide strategic decisions and establish best practices across marketing programs.
  • Lead the development of sales enablement tools and resources that support revenue growth and customer acquisition.
  • Create and maintain sales playbooks, battle cards, competitive comparisons, presentations, product information documents, and other sales assets.
  • Partner with sales leadership and sales training colleagues to deliver product training and keep teams current on market, product, and competitive intelligence.
  • Ensure sales and partner organizations have the right information at the right time throughout the sales cycle.
  • Gather customer insights through direct engagement, including customer visits, industry events, trade shows, webinars, and conferences.
  • Use customer feedback and market intelligence to influence product development, messaging, and marketing strategies.
  • Oversee the customer journey from product positioning and value communication through purchase and ongoing engagement, ensuring a consistent customer experience.
  • Drive thought leadership through white papers, articles, blogs, case studies, presentations, and speaking engagements.
  • Represent the company at industry conferences, trade shows, customer events, and partner programs.
  • Plan and support customer-facing events, webinars, conferences, and industry exhibitions to increase brand visibility and market presence.
Desired Qualifications
  • Healthcare or higher education sector experience is preferred.

About the company

Wolters Kluwer is a global provider of professional information, software solutions, and services for professionals in legal, business, tax, accounting, finance, audit, risk, compliance, and healthcare. Its products are offered on a subscription basis and include software tools and access to professional information, plus consulting and one-time reports. The software and information help clients improve financial performance, comply with regulations, and manage ESG and other risk areas; ESG solutions support sustainability goals and risk management. The company integrates software, content, and expert guidance rather than relying on a single product, and it operates in a specialized market with a strong emphasis on regulatory compliance and ethical practices. Wolters Kluwer’s goal is to help customers perform better, stay compliant with evolving rules, and manage risk in a responsible, transparent way.

Company Size

10,001+

Company Stage

IPO

Headquarters

Alphen aan den Rijn, Netherlands

Founded

1835

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Simplify's Take

What believers are saying

  • June 2026 OpenAI collaboration expands trusted Expert AI across healthcare, tax, legal.
  • August 2026 revenue grew four percent in constant currency, despite weaker reported euro translation.
  • September 2026 product launches in Wiz, CCH Axcess, and legal AI deepen workflow lock-in.

What critics are saying

  • Thomson Reuters and Harvey are racing legal AI, compressing Wolters Kluwer's pricing power.
  • The Uddin antitrust case exposed publisher scrutiny; similar claims can resurface quickly.
  • OpenAI dependence and model costs threaten margin expansion if AI usage scales faster than monetization.

What makes Wolters Kluwer unique

  • Wolters Kluwer's Expert AI blends proprietary content, expert validation, and governed workflows.
  • UpToDate, CCH Axcess, and LEX embed AI directly into regulated professional tasks.
  • Its LegalVIEW and compliance databases create switching costs competitors cannot easily match.

Help us improve and share your feedback! Did you find this helpful?

Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • Disability Insurance
  • Health Savings Account/Flexible Spending Account
  • Unlimited Paid Time Off
  • Flexible Work Hours
  • Hybrid Work Options
  • Paid Vacation
  • Paid Sick Leave
  • Paid Parental Leave

Growth & Insights and Company News

6 month growth

-1%

1 year growth

1%

2 year growth

1%
Yahoo Finance
Oct 26th, 2026
IFFCO Tokio picks Wolters Kluwer's CCH Tagetik for Ind AS 117 and Ind AS 116 compliance

IFFCO Tokio General Insurance has chosen Wolters Kluwer's CCH Tagetik platform to meet Ind AS 117 and Ind AS 116 reporting requirements, the companies announced in Mumbai on October 26, 2026. The move comes as India's insurance sector prepares to adopt Ind AS 117, the country's insurance contracts accounting standard, which is aligned with IFRS 17. The standard aims to improve transparency, comparability, and governance across insurers. IFFCO Tokio will use CCH Tagetik as a single platform for both standards, disclosures, and financial reporting. It will replace fragmented reporting processes and aim to improve data accuracy, governance, and audit readiness. "As insurers address increasingly complex reporting needs, the ability to bring multiple standards onto a single platform becomes essential," said Nishant Vyas, general manager of CCH Tagetik India at Wolters Kluwer.

Yahoo Finance
Oct 22nd, 2026
Wolters Kluwer and Inscope bring agentic financial statement prep to CCH Axcess

Wolters Kluwer Tax & Accounting has partnered with Inscope, an AI-native financial statement platform, to add agentic financial statement preparation to its CCH Axcess software. The tool helps accounting firms draft, review, and finalize statements for audits, reviews, and compilations, while final sign-off stays with the firm. Firms can roll forward prior-year statements, generate drafts from trial balance data, check footing and consistency, and keep an audit trail tying every number to the trial balance. Inscope says firms using its solution reach a first draft 70% faster and spend 90% less time on review. The feature is available now to US firms using CCH Axcess and CCH ProSystem fx Audit. It will be shown at the CCH Connections Conference in Orlando, October 25–28.

Accounting Today
Oct 16th, 2026
Congress extended disaster tax relief. Which returns deserve a second look?

Congress extended disaster tax relief. Which returns deserve a second look? Published October 16, 2026, 1:16 p.m. EDT Updated October 16, 2026, 5:02 p.m. EDT If your clients suffered disaster losses or expect wildfire settlements, their returns deserve a second look. Intuit's new program connects industry experts with accounting students to bridge the talent gap and prepare them for CAS careers. Of counsel Mark Friedlich, Esq., CPA, is the former vice president of U.S. government affairs at Wolters Kluwer Tax & Accounting and now leads Friedlich Law... Read full bio

ERP Implementation
Oct 15th, 2026
Wolters Kluwer enhances Genya Expert AI: automated bank reconciliation for Italian accounting firms.

Wolters Kluwer enhances Genya Expert AI: automated bank reconciliation for Italian accounting firms. Wolters Kluwer launches Genya Riconciliazione Estratti Conto on October 15, 2026: AI-powered bank statement reconciliation for Italian studi professionali. Impact analysis. Wolters Kluwer Tax & Accounting Italia announced on October 15, 2026 two new Expert AI capabilities in its Genya cloud suite for Italian accounting firms (studi professionali): a natural language conversational interface and Genya Riconciliazione Estratti Conto, an automated bank reconciliation module that interprets transactions and suggests invoice-to-supplier matches (ChannelTech.it, October 15, 2026). Both capabilities extend the group's Expert AI strategy, which combines generative, agentic, and domain-specific AI across its vertical product lines. Stocker en ligne A mature market held back by a persistent manual task. Italy's studi professionali market - accounting firms, tax advisors, and business consultants - is among Europe's most advanced in digital compliance. Since the mandatory e-invoicing requirement via the SDI system came into force in 2019, these firms have built operational expertise that few European markets can match. Yet bank reconciliation has remained one of the last major time-consuming manual tasks: line-by-line comparison of bank statements against accounting records, identification of unmatched transactions, and reclassification of ambiguous transaction descriptions. For a firm managing several SME clients, this is repetitive work that consumes accountant time on low-value-added tasks. Wolters Kluwer is drawing on more than ten years of AI investment for this release (ChannelTech.it). Adoption evidence already exists on the same platform: Genya Dichiarativi Expert AI, launched in March 2026, was adopted by approximately 2,500 studi professionali in its first 60 days, generating nearly 50,000 queries (ibid.). That figure signals genuine demand among Italian firms for AI capabilities embedded directly in their practice management tools. Practical impact for accounting firms and their SME clients. Two features, two distinct productivity gains. The conversational interface lets practitioners query their accounting data in natural language without leaving their workflow in Genya. Rather than navigating between screens to find a client balance or check a payment deadline, the professional asks a question and receives a contextualised answer. For a firm handling dozens of files simultaneously, this directly reduces navigation time on routine lookup tasks. Genya Riconciliazione Estratti Conto goes further: the module interprets bank transactions along with associated data (clients, suppliers, amounts, invoices, due dates) to automatically suggest matches within Genya. Sergio Liscia, VP and General Manager of Wolters Kluwer Tax & Accounting Italia, summarises the ambition: "AI becomes truly useful when it stops being perceived as a separate technology and integrates naturally into professionals' daily work" (ChannelTech.it). For a CFO or accounting manager processing bank statements in volume, the operational value is clear: automating transaction matching frees time for variance analysis, supplier dispute resolution, and higher-value advisory work. Human oversight remains necessary - the module proposes, the accountant validates. In the competitive studi professionali market, this announcement positions Wolters Kluwer against TeamSystem and Zucchetti, both of which have launched their own AI initiatives in this segment. Zucchetti, the national market leader with over 700,000 clients (zucchetti.it), and TeamSystem have invested heavily in their digital offerings. Differentiation now comes down to the depth of AI integration within existing business workflows, not the breadth of core functional coverage. What to watch. The real test will be matching quality in production. An automated reconciliation module only delivers operational value if the match rate is high enough to reduce manual work without introducing more errors to correct than it resolves. Maintaining the reference data corpus - suppliers, recurring transaction descriptions, chart of accounts - will be critical to long-term reliability. The coming weeks of production usage feedback, particularly from firms managing clients with complex banking flows, will be the true performance indicator. Choisir un ERP Never miss its ERP guides. Get expert insights to run a successful ERP project and avoid the costly pitfalls.

IT Digest
Oct 13th, 2026
Wolters Kluwer integrates conversational AI into Genya for professional services and smes.

Wolters Kluwer integrates conversational AI into Genya for professional services and smes. Wolters Kluwer Tax & Accounting announced multiple new AI functionalities in Genya, its cloud suite for Italian tax and accounting professionals, such as a new chat experience and automated bank statement reconciliation. Powered by Expert AI, the conversational interface allows professionals to query data, information and knowledge in natural language, and to receive clarifications, insights and contextual support directly within their workflow. Genya Bank Statement Reconciliation, also powered by Expert AI, allows the platform to automatically interpret bank transactions and related information, including customers, suppliers, amounts, invoices and due dates, and suggests potential matches. "Artificial intelligence becomes truly useful when it fades into the background as technology and integrates naturally into the way professionals work," said Sergio Liscia, Vice President & General Manager, Wolters Kluwer Tax & Accounting Europe Region South. "With Genya Expert AI, we are making it easier to access the firm's information, while keeping the professional firmly at the center of the decision-making process and reducing the operational steps involved in their daily activities." The launch of these new AI functionalities demonstrates what embedded AI looks like in practice: not a separate tool for individual tasks, but a capability built into day-to-day processes, freeing professionals to focus on higher-value advisory work. Part of a global Expert AI strategy These new capabilities expand the work already started with Genya Dichiarativi Expert AI, launched in March 2026, which allows professionals to query ministerial guidance in natural language while completing tax declarations, drawing exclusively on authoritative official sources rather than requiring them to search lengthy external documents. In its first 60 days, Genya Dichiarativi Expert AI was used by around 2,500 professional firms, generating almost 50,000 questions. Wolters Kluwer's Expert AI strategy is shaped by more than a decade of AI investment and innovation. It combines generative, agentic and domain-specific capabilities with deep expertise and close collaboration with customers and technology partners, helping professionals work faster and make smarter decisions based on trusted, verified content. Responsibility and final judgement always remain with the professional, consistent with Wolters Kluwer's responsible AI principles.