Full-Time

CRM Coordinator

Posted on 10/29/2024

Charlotte Tilbury

Charlotte Tilbury

1,001-5,000 employees

Luxury skincare, makeup, and fragrance brand

Consumer Goods

Entry, Junior

London, UK

Hybrid model with flexibility for in-office work.

Category
General Marketing
Growth & Marketing
Required Skills
Data Analysis
Requirements
  • Previous experience in Digital and CRM, specifically using CRM platforms with relevant experience in beauty, retail/fashion, or similar industries
  • (Desirable) Braze knowledge is a plus but must have previous experience with an ESP
  • Highly organised and able to prioritise workload effectively
  • Pro-active and able to work off your own initiative
  • Comfortable and confident in articulating and sharing new ideas
  • Methodical, logical, organised and calm under pressure
  • Positive ‘can-do’ attitude
  • Works effectively, confidently, and pro-actively both in a team and individually
  • Data-driven with strong analytical skills
  • Good understanding of web analytics and customer databases
  • Incredibly motivated, driven, and detail orientated
Responsibilities
  • Collaborate with existing CRM Coordinator to deliver BAU emails, push notifications + SMS, including building in our ESP (Braze), segmentation targeting and scheduling
  • Oversee QA process to ensure highest standards are met across all CRM channels
  • Own email briefing process end-to-end, working closely with key stakeholders to ensure all BAU and NPD (New Product Drop) emails are delivered to deadline and are of the highest quality
  • Support the CRM Manager with our localisation content plan, with a key focus on overseeing the process to deliver + optimise BAU content in translated markets
  • Support the CRM Manager in developing the always-on test & learn strategy to further optimise content and scale personalisation
  • Support the CRM Manager with the segmentation strategy, championing a data-led approach
  • Facilitate weekly and monthly reporting, acting to monitor and hit forecasted revenue
  • Regularly review competitor activity and provide new, best-in-class ideas and innovations across BAU emails to drive click-worthy, relevant + aspirational content.

Charlotte Tilbury Beauty Ltd. specializes in luxury beauty and skincare products, offering a diverse range that includes skincare, makeup, and fragrances. Their products, such as Charlotte's Magic Cream and Magic Serum Crystal Elixir, are designed to meet the needs of beauty enthusiasts who seek high-quality items. The company operates through a direct-to-consumer model via its website and also partners with major department stores for retail sales. What sets Charlotte Tilbury apart from competitors like Estée Lauder and Dior is its focus on innovative product formulations and strong celebrity endorsements. The goal of Charlotte Tilbury is to provide premium beauty solutions while enhancing customer engagement through personalized services like virtual consultations and loyalty programs.

Company Stage

Acquired

Total Funding

N/A

Headquarters

London, United Kingdom

Founded

2012

Growth & Insights
Headcount

6 month growth

8%

1 year growth

27%

2 year growth

45%
Simplify Jobs

Simplify's Take

What believers are saying

  • The new flagship store in Covent Garden enhances brand visibility and customer experience.
  • The launch of 'Law of Attraction' fragrances taps into the growing spirituality trend.
  • Puig's full acquisition by 2031 could provide strategic growth opportunities.

What critics are saying

  • The class action lawsuit settlement may lead to increased regulatory scrutiny.
  • Heavily discounted products could harm the brand's luxury image.
  • Economic uncertainties may impact the success of the new flagship store.

What makes Charlotte Tilbury unique

  • Charlotte Tilbury offers award-winning products like Charlotte's Magic Cream and Magic Serum.
  • The brand excels in celebrity endorsements and a strong online presence.
  • Charlotte Tilbury provides personalized services like virtual consultations and in-store appointments.

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