Simplify Logo

Full-Time

CRM Coordinator

Posted on 10/29/2024

Charlotte Tilbury

Charlotte Tilbury

1,001-5,000 employees

Luxury skincare, makeup, and fragrance products

Consumer Goods

Entry, Junior

London, UK

Hybrid model with flexibility.

Category
General Marketing
Growth & Marketing
Required Skills
Data Analysis
Requirements
  • Previous experience in Digital and CRM, specifically using CRM platforms with relevant experience in beauty, retail/fashion, or similar industries
  • (Desirable) Braze knowledge is a plus but must have previous experience with an ESP
  • Highly organised and able to prioritise workload effectively
  • Pro-active and able to work off your own initiative
  • Comfortable and confident in articulating and sharing new ideas
  • Methodical, logical, organised and calm under pressure
  • Positive ‘can-do’ attitude
  • Works effectively, confidently, and pro-actively both in a team and individually
  • Data-driven with strong analytical skills
  • Good understanding of web analytics and customer databases
  • Incredibly motivated, driven, and detail orientated
Responsibilities
  • Collaborate with existing CRM Coordinator to deliver BAU emails, push notifications + SMS, including building in our ESP (Braze), segmentation targeting and scheduling
  • Oversee QA process to ensure highest standards are met across all CRM channels
  • Own email briefing process end-to-end, working closely with key stakeholders to ensure all BAU and NPD (New Product Drop) emails are delivered to deadline and are of the highest quality
  • Support the CRM Manager with our localisation content plan, with a key focus on overseeing the process to deliver + optimise BAU content in translated markets
  • Support the CRM Manager in developing the always-on test & learn strategy to further optimise content and scale personalisation
  • Support the CRM Manager with the segmentation strategy, championing a data-led approach
  • Facilitate weekly and monthly reporting, acting to monitor and hit forecasted revenue
  • Regularly review competitor activity and provide new, best-in-class ideas and innovations across BAU emails to drive click-worthy, relevant + aspirational content.

Charlotte Tilbury Beauty Ltd. specializes in luxury beauty and skincare products, offering a diverse range that includes skincare, makeup, and fragrances. Their products, such as Charlotte's Magic Cream and Magic Serum Crystal Elixir, are designed to meet the needs of beauty enthusiasts who seek high-quality items. The company operates through a direct-to-consumer model via its website and also partners with major department stores for retail sales. What sets Charlotte Tilbury apart from competitors like Estée Lauder and Dior is its focus on innovative product formulations and strong celebrity endorsements. The goal of Charlotte Tilbury is to provide premium beauty solutions while enhancing customer engagement through personalized services like virtual consultations and loyalty programs.

Company Stage

Acquired

Total Funding

N/A

Headquarters

London, United Kingdom

Founded

N/A

Growth & Insights
Headcount

6 month growth

7%

1 year growth

19%

2 year growth

40%
Simplify Jobs

Simplify's Take

What believers are saying

  • The launch of the Neuroscents Collection showcases Charlotte Tilbury's commitment to innovation and staying ahead in the luxury beauty market.
  • New store openings in key locations like east London and Glasgow indicate strong growth and expansion potential.
  • Strategic partnerships, such as with F1 ACADEMY, enhance brand visibility and open new marketing avenues.

What critics are saying

  • The competitive luxury beauty market requires continuous innovation to maintain market share against established brands like Estée Lauder and Dior.
  • Expanding physical retail presence involves significant investment and operational risks, especially in uncertain economic climates.

What makes Charlotte Tilbury unique

  • Charlotte Tilbury stands out with its innovative product formulations and celebrity endorsements, setting it apart from other luxury beauty brands.
  • The company's strong online presence and direct-to-consumer model, combined with retail partnerships, provide a diversified revenue stream.
  • Personalized services such as virtual consultations and in-store appointments enhance customer engagement and satisfaction, distinguishing it from competitors.

Help us improve and share your feedback! Did you find this helpful?