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Introducing AI Ads: see who's advertising inside ChatGPT, Google AI Mode, and AI Overviews. 3 Min. August 13, 2026 Free Website Traffic Checker Discover your competitors' strengths and leverage them to achieve your own success For the first time, marketers can see inside the ad surfaces that AI search created. Until today, that view simply didn't exist. Today, Similarweb has launched AI Ads, the newest channel inside Ad Intelligence. It gives you visibility into ads running inside ChatGPT, Google AI Mode, and Google AI Overviews so that you can see the actual creative, the actual landing pages, and who's behind them. Why this matters. Ads are already live inside ChatGPT, Google AI Mode, and Google AI Overviews. And right now, it's a total black box. Nobody can see who's advertising there, what their ads say, or when they started running. That's a huge blind spot for a channel that isn't playing by the old rules. And ChatGPT ads don't work like search. There's no keyword to bid on. Delivery is driven by the context of the conversation and the strength of the ad's own copy and landing page, the same signals that Similarweb already captures. That's exactly the kind of signal Similarweb has always been built to capture. Because its data comes from real users in live, personalized conversations, Similarweb LTD see the ads these platforms actually surface in genuine context, not the stripped, one-line synthetic prompts other approaches rely on, which can't reproduce that context to begin with. This is a rare, wide-open moment in advertising. The channel is new, most competitors haven't figured it out yet, and the businesses that move first will have the clearest runway. "This is the rare moment when a major ad channel is still wide open. The advertisers who can see what's happening with AI ads now will have a real head start. Until today, nobody could see it at all," said Harel Amir, General Manager & Head of Product, Similarweb Ad Intelligence. What you can do with AI Ads. At launch, AI Ads gives you: * Ad creative libraries: The actual ads running in ChatGPT, not modeled or estimated metrics * Landing pages: See exactly where that traffic is being sent * Filters by Domain, Platform, Time range, and Country, so you can zero in on your category or a specific competitor And because AI Ads lives natively inside Ad Intelligence, it connects directly to the search, display, and social ad data you're already tracking. It's one dataset, one login, and one place to see the full competitive picture, not a separate, bolted-on tool for this one channel. Built for how AI search actually works. 1. ChatGPT. Already running ads in there? Filter by domain to see exactly what your competitors' creative and landing pages look like right now, and how your own messaging stacks up. Just getting started? See what's already running in your category before you build your first campaign, instead of launching blind. 2. Google AI Mode & Google AI Overviews. Google decides when and where these ads appear, so most advertisers have had zero visibility into their own presence here, let alone their competitors'. AI Ads shows you who's actually showing up, including you. Because its view comes from real usage rather than a fixed, pre-set list of prompts or categories, it surfaces advertisers and creatives you might not have thought to go looking for in the first place. Getting started. AI Ads is available inside Similarweb's Ad Intelligence module. At launch, ChatGPT coverage includes the top 10,000 US advertisers, and Similarweb LTD is expanding continuously from there. Curious how it plays out in practice? Take a look at its customer story on how Natural Intelligence uses Similarweb to see both sides of AI search. This is day one for a channel that's about to get a lot more crowded. Talk to your Similarweb representative to see AI Ads in your account. Senior Product Marketing Manager - Ad Intel Liat is a product marketer with 7+ years of experience shaping go-to-market and marketing strategies across B2B technology companies. At Similarweb, she leads product marketing for Ad Intelligence. Related Topics This post is subject to Similarweb legal notices and disclaimers.

Similarweb reported record net new annual recurring revenue (ARR) and its first-ever quarter of positive GAAP operating profit in Q2 2026. The company attributed the performance to its strategic shift from a traditional software model to becoming a core enterprise data provider. AI-related revenue reached 13% of total revenue, up from 11% at year-end 2025. The company signed three large multi-year contracts worth over $60 million in Q2, representing a significant increase in deal size. Similarweb raised its full-year revenue guidance for the second time this year to $340 million–$380 million. Customers generating over $100,000 in ARR now represent nearly 70% of total business, up from 63% a year ago. The company reported an 11% free cash flow margin in Q2 and expects to generate positive normalised free cash flow quarterly going forward.

Similarweb wins web Analytics Solution of the Year. 2 Min. August 6, 2026 Free Website Traffic Checker Discover your competitors' strengths and leverage them to achieve your own success Big news: Similarweb has been named "Web Analytics Solution of the Year" in the 2026 MarTech Breakthrough Awards. It's been a big year of change for consumers and brands, and Similarweb LTD is so proud that Similarweb LTD is named the solution to help businesses navigate these changing times in the digital world. Why this one matters. The MarTech Breakthrough Awards are now in their 9th year, and this cycle pulled in thousands of nominations from over 15 countries across the marketing, sales, and ad tech world. Getting picked out of that pile, as the best in web analytics, is a real vote of confidence in the work Similarweb LTD has been doing, especially when AI has really thrown a lot of new metrics, analysis and challenges at businesses. What Similarweb LTD actually do. If you're new here: Similarweb gives marketers a full-funnel view of what's happening on the web. That means: * Top of funnel: where audiences are actually discovering brands, whether that's search, social, or increasingly, Gen AI * Mid-funnel: where the eyeballs and clicks go, how traffic and engagement stack up against competitors * Bottom-funnel: conversion, loyalty and return visit metrics across sites and industries * Everywhere in between: paid and organic search, social, technical site performance, rank tracking, backlinks, ad spend, and more And it's not just about your own numbers. With custom industry groupings, teams can benchmark against dozens or hundreds of competitors at once, spotting market share shifts as they happen, not months later. In Martech's words. "Similarweb provides the most complete, real-time view of web performance in today's evolving landscape. With the rise of generative AI and zero-click experiences, the web has fundamentally changed. Traditional analytics tools are no longer enough to help marketers understand what is happening on their own websites, and across the entire digital ecosystem," said Steve Johansson, Managing Director at MarTech Breakthrough. "Similarweb delivers scale and accuracy, making it the most trusted web analytics platform globally. With full-funnel visibility, multi-channel intelligence, and the freshest, most comprehensive data on the market, Similarweb is redefining web analytics for the AI era, making it our choice for 'Web Analytics Solution of the Year.'" What Similarweb LTD has shipped this year. This award is really a nod to the pace Similarweb LTD has kept up in 2026. A few highlights: * A new Ad Intelligence platform: a complete view of PPC, Display, and Social. And the first in the industry to show which ads are actually showing up inside AI conversations, and which advertisers are there * AEO strides: enhanced its AI Search solution with built-in recommendations, plus a brand-new AI Research module that shows which topics are trending in AI conversations, not just in traditional search * AI Studio: a whole new way to access its data. Ask it anything, in plain language, and its AI Studio provides an answer in seconds, from quick one-off questions to full dashboards built across multiple datasets * MCP integration: so clients can plug into and analyze Similarweb data wherever and whenever they work, not just inside its platform The bigger picture. Its CEO, Or Offer, put it simply: "This is about giving marketers a single source of truth in a web that's changing fast, from AI-driven discovery to zero-click search. That's the whole thesis behind Similarweb, and it's what this award is really recognizing. "Thanks to the MarTech Breakthrough team for the recognition, and to everyone using Similarweb every day to make smarter calls about where their audience is and where their market is headed." Director of Product Marketing Adelle is the Director of Product Marketing at Similarweb. She works closely with the SEO and Marketing industry to bring meaningful data, stories, and products to life. Related Topics This post is subject to Similarweb legal notices and disclaimers.